Brand Power - All Segments
August 17, 2004, 10:08 a.m. EDT 1 Min Read
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Brand Power - All Segments
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| Published August 17, 2004 | ||
| Company | 1Q 2004 | 1Q 2003 |
| American Express | 72.1 | 69.6 |
| Visa | 63.0 | 63.5 |
| Merrill Lynch | 60.6 | 59.3 |
| Charles Schwab | 60.6 | 55.8 |
| MasterCard | 59.4 | 52.5 |
| Morgan Stanley | 54.5 | 53.4 |
| Wells Fargo | 52.4 | 53.6 |
| Allstate | 51.2 | 49.5 |
| State Farm Insurance | 50.4 | 52.0 |
| Prudential Financial | 50.3 | 54.0 |
| Bank of America | 46.2 | 43.5 |
| MetLife | 45.6 | 48.2 |
| J.P. Morgan Chase | 45.6 | 40.2 |
| Bank One | 38.1 | 33.5 |
| Citigroup | 36.8 | 35.2 |
| Hartford Financial | 36.2 | 39.9 |
| Goldman Sachs | 36.2 | 35.1 |
| Aflac | 36.0 | 28.2 |
| Liberty Mutual Insurance | 32.5 | 37.6 |
| Wachovia | 31.7 | 26.3 |
| Bank of New York | 30.6 | 26.8 |
| Northwestern Mutual | 30.4 | 33.5 |
| Nationwide Financial | 30.3 | 32.5 |
| Citizens Financial | 29.1 | 29.5 |
| U.S. Bancorp | 27.4 | 25.8 |
| MBNA | 27.1 | 25.8 |
| Conseco | 26.8 | 22.3 |
| Mellon Financial | 26.6 | 24.2 |
| Bear Stearns | 26.2 | 26.0 |
| Chubb | 25.5 | 26.4 |
| SunTrust Banks | 24.7 | 19.8 |
| FleetBoston Financial | 24.5 | 24.1 |
| Marsh & McLennan | 24.4 | 23.6 |
| Deutsche Bank | 23.5 | 23.2 |
| Safeco | 23.1 | 23.2 |
| Washington Mutual | 22.1 | 21.7 |
| Equitable | 21.4 | 22.7 |
| Jefferson-Pilot | 21.2 | 20.8 |
| Comerica | 20.2 | 21.2 |
| KeyBank | 19.3 | 20.5 |
| Lehman Brothers | 19.0 | 24.4 |
| AIG SunAmerica | 18.9 | 18.6 |
| Sallie Mae | 18.6 | 17.8 |
| St. Paul Travelers | 18.6 | 18.0 |
| Zurich Financial | 18.0 | 16.6 |
| AON | 17.2 | 17.0 |
| Progressive | 17.1 | 16.0 |
| TIAA-CREF | 17.0 | 14.2 |
| American Family Insurance | 16.0 | 16.0 |
| Kemper Insurance | 15.7 | 15.9 |
| HSBC USA | 15.5 | 14.0 |
| Advanta | 15.2 | 14.5 |
| KeyCorp | 15.2 | 14.3 |
| Unitrin | 15.1 | 12.2 |
| Pacific Life Insurance | 14.7 | 12.9 |
| AmSouth Bancorp | 14.6 | 12.9 |
| Lincoln National | 14.6 | 13.3 |
| PNC Financial | 14.4 | 14.3 |
| Ohio Casualty | 13.9 | 14.3 |
| MBIA | 13.9 | 10.8 |
| Barclays | 13.9 | 13.0 |
| American General | 13.6 | 14.4 |
| SouthTrust | 13.4 | 13.0 |
| National City | 13.0 | 13.6 |
| American Financial Group | 12.8 | 12.5 |
| Huntington Bancshares | 12.7 | 12.8 |
| Northern Trust | 12.2 | 15.5 |
| Allianz | 11.8 | 10.6 |
| HSBC Holdings | 11.4 | 10.8 |
| Torchmark | 10.4 | 9.1 |
| AIG | 10.2 | 11.6 |
| UnumProvident | 9.4 | 11.4 |
| Ambac Financial | 9.1 | 6.2 |
| Protective Life | 9.0 | 8.4 |
| W.R. Berkley | 9.0 | 9.6 |
| Household International | 8.8 | 8.5 |
| Countrywide Financial | 8.7 | 8.4 |
| Cincinnati Financial | 8.5 | 7.2 |
| GeneralCologne Re | 8.2 | 8.2 |
| Axa Financial | 6.9 | 6.8 |
| Munich Re | 5.9 | 5.4 |
Note: Based on a survey of executives; measures familiarity with name, plus reputation, management, and investment potential.
Source: Corporate Branding LLC
© 2004 American Banker