Brand Power - All Segments
August 09, 2005, 10:08 a.m. EDT 1 Min Read
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Brand Power - All Segments
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Published August 9, 2005 | ||
Company | 1Q 2005 | 1Q 2004 |
American Express | 74.6 | 72.1 |
Visa | 66.9 | 63.0 |
Merrill Lynch | 65.0 | 60.6 |
Charles Schwab | 64.2 | 60.6 |
MasterCard | 64.0 | 59.4 |
Morgan Stanley | 58.3 | 54.5 |
Allstate | 52.7 | 51.2 |
Wells Fargo | 50.8 | 52.4 |
Bank of America | 49.5 | 46.2 |
JPMorgan Chase | 49.4 | 45.6 |
Prudential | 47.4 | 50.3 |
State Farm | 46.4 | 50.4 |
Bank One | 42.9 | 38.1 |
MetLife | 42.4 | 45.6 |
Aflac | 41.8 | 36.0 |
Deloitte & Touche | 37.0 | 32.9 |
Citigroup | 36.9 | 36.8 |
Wachovia | 35.6 | 31.7 |
Goldman Sachs | 35.0 | 36.2 |
Hartford | 33.6 | 36.2 |
Bank of New York | 33.0 | 30.6 |
Liberty Mutual Insurance | 30.3 | 32.5 |
Marsh & McLennan | 29.0 | 24.4 |
Berkshire Hathaway | 28.9 | 31.4 |
Northwestern Mutual | 28.5 | 30.4 |
Nationwide | 27.5 | 30.3 |
Citizens Financial | 26.9 | 29.1 |
MBNA | 26.9 | 27.1 |
Conseco | 26.7 | 26.8 |
U.S. Bancorp | 26.6 | 27.4 |
SunTrust | 25.2 | 24.7 |
Mellon | 25.1 | 26.6 |
FleetBoston | 24.9 | 24.5 |
Bear Stearns | 24.8 | 26.2 |
Deutsche Bank | 23.9 | 23.5 |
Chubb | 23.7 | 25.5 |
Washington Mutual | 22.9 | 22.1 |
Safeco | 22.9 | 23.1 |
Norwest Venture Capital | 21.8 | 22.6 |
Jefferson-Pilot | 21.2 | 21.2 |
KPMG | 20.7 | 21.2 |
Comerica | 20.2 | 20.2 |
Sallie Mae | 20.0 | 18.6 |
KeyBank | 19.4 | 19.3 |
Equitable | 19.2 | 21.4 |
Progressive | 18.8 | 17.1 |
Zurich | 18.5 | 18.0 |
Lehman Brothers | 18.1 | 19.0 |
AIG SunAmerica | 17.8 | 18.9 |
Kemper Insurance | 17.6 | 15.7 |
Discover Re Managers | 17.5 | 17.8 |
Staubach | 17.4 | 18.2 |
St. Paul Travelers | 17.4 | 18.6 |
Aon | 16.9 | 17.2 |
HSBC USA | 16.7 | 15.5 |
TIAA-CREF | 16.7 | 17.0 |
KeyCorp | 16.4 | 15.2 |
American Family Insurance | 16.3 | 16.0 |
Legg Mason | 15.8 | 17.3 |
Lincoln National | 15.3 | 14.6 |
Unitrin | 15.1 | 15.1 |
Advanta | 15.0 | 15.2 |
Cendant | 14.7 | 13.8 |
Pacific Life | 14.6 | 14.7 |
PNC | 14.2 | 14.4 |
Northern Trust | 13.9 | 12.2 |
Incam | 13.8 | 14.3 |
Transatlantic Holdings | 13.8 | 13.8 |
AmSouth | 13.7 | 14.6 |
CMGI | 13.3 | 13.5 |
National City | 13.0 | 13.0 |
Ohio Casualty | 13.0 | 13.9 |
SouthTrust | 13.0 | 13.4 |
MBIA | 12.9 | 13.9 |
Barclays | 12.2 | 13.9 |
American General | 12.1 | 13.6 |
Huntington | 12.0 | 12.7 |
Allianz | 11.3 | 11.8 |
HSBC Holdings | 11.3 | 11.4 |
Torchmark | 11.2 | 10.4 |
American Financial Group | 11.2 | 12.8 |
AIG | 10.8 | 10.2 |
Reliance Group | 10.4 | 12.7 |
UnumProvident | 10.3 | 9.4 |
Ambac | 9.8 | 9.1 |
Countrywide | 9.5 | 8.7 |
Cincinnati Financial | 9.5 | 8.5 |
W.R. Berkley | 8.8 | 9.0 |
GeneralCologne Re | 8.8 | 8.2 |
Protective Life | 8.7 | 9.0 |
Household | 7.8 | 8.8 |
Axa Financial | 6.9 | 6.9 |
Munich Re | 6.6 | 5.9 |
Note: Based on a survey of executives; measures familiarity with name, plus reputation, management, and investment potential.
Source: Corporate Branding LLC
© 2005 American Banker