Brand Power - All Segments
Published August 09, 2005, 10:08 a.m. EDT
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Updated January 02, 1970, 9:08 a.m. EST
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Brand Power - All Segments
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| Published August 9, 2005 | ||
| Company | 1Q 2005 | 1Q 2004 |
| American Express | 74.6 | 72.1 |
| Visa | 66.9 | 63.0 |
| Merrill Lynch | 65.0 | 60.6 |
| Charles Schwab | 64.2 | 60.6 |
| MasterCard | 64.0 | 59.4 |
| Morgan Stanley | 58.3 | 54.5 |
| Allstate | 52.7 | 51.2 |
| Wells Fargo | 50.8 | 52.4 |
| Bank of America | 49.5 | 46.2 |
| JPMorgan Chase | 49.4 | 45.6 |
| Prudential | 47.4 | 50.3 |
| State Farm | 46.4 | 50.4 |
| Bank One | 42.9 | 38.1 |
| MetLife | 42.4 | 45.6 |
| Aflac | 41.8 | 36.0 |
| Deloitte & Touche | 37.0 | 32.9 |
| Citigroup | 36.9 | 36.8 |
| Wachovia | 35.6 | 31.7 |
| Goldman Sachs | 35.0 | 36.2 |
| Hartford | 33.6 | 36.2 |
| Bank of New York | 33.0 | 30.6 |
| Liberty Mutual Insurance | 30.3 | 32.5 |
| Marsh & McLennan | 29.0 | 24.4 |
| Berkshire Hathaway | 28.9 | 31.4 |
| Northwestern Mutual | 28.5 | 30.4 |
| Nationwide | 27.5 | 30.3 |
| Citizens Financial | 26.9 | 29.1 |
| MBNA | 26.9 | 27.1 |
| Conseco | 26.7 | 26.8 |
| U.S. Bancorp | 26.6 | 27.4 |
| SunTrust | 25.2 | 24.7 |
| Mellon | 25.1 | 26.6 |
| FleetBoston | 24.9 | 24.5 |
| Bear Stearns | 24.8 | 26.2 |
| Deutsche Bank | 23.9 | 23.5 |
| Chubb | 23.7 | 25.5 |
| Washington Mutual | 22.9 | 22.1 |
| Safeco | 22.9 | 23.1 |
| Norwest Venture Capital | 21.8 | 22.6 |
| Jefferson-Pilot | 21.2 | 21.2 |
| KPMG | 20.7 | 21.2 |
| Comerica | 20.2 | 20.2 |
| Sallie Mae | 20.0 | 18.6 |
| KeyBank | 19.4 | 19.3 |
| Equitable | 19.2 | 21.4 |
| Progressive | 18.8 | 17.1 |
| Zurich | 18.5 | 18.0 |
| Lehman Brothers | 18.1 | 19.0 |
| AIG SunAmerica | 17.8 | 18.9 |
| Kemper Insurance | 17.6 | 15.7 |
| Discover Re Managers | 17.5 | 17.8 |
| Staubach | 17.4 | 18.2 |
| St. Paul Travelers | 17.4 | 18.6 |
| Aon | 16.9 | 17.2 |
| HSBC USA | 16.7 | 15.5 |
| TIAA-CREF | 16.7 | 17.0 |
| KeyCorp | 16.4 | 15.2 |
| American Family Insurance | 16.3 | 16.0 |
| Legg Mason | 15.8 | 17.3 |
| Lincoln National | 15.3 | 14.6 |
| Unitrin | 15.1 | 15.1 |
| Advanta | 15.0 | 15.2 |
| Cendant | 14.7 | 13.8 |
| Pacific Life | 14.6 | 14.7 |
| PNC | 14.2 | 14.4 |
| Northern Trust | 13.9 | 12.2 |
| Incam | 13.8 | 14.3 |
| Transatlantic Holdings | 13.8 | 13.8 |
| AmSouth | 13.7 | 14.6 |
| CMGI | 13.3 | 13.5 |
| National City | 13.0 | 13.0 |
| Ohio Casualty | 13.0 | 13.9 |
| SouthTrust | 13.0 | 13.4 |
| MBIA | 12.9 | 13.9 |
| Barclays | 12.2 | 13.9 |
| American General | 12.1 | 13.6 |
| Huntington | 12.0 | 12.7 |
| Allianz | 11.3 | 11.8 |
| HSBC Holdings | 11.3 | 11.4 |
| Torchmark | 11.2 | 10.4 |
| American Financial Group | 11.2 | 12.8 |
| AIG | 10.8 | 10.2 |
| Reliance Group | 10.4 | 12.7 |
| UnumProvident | 10.3 | 9.4 |
| Ambac | 9.8 | 9.1 |
| Countrywide | 9.5 | 8.7 |
| Cincinnati Financial | 9.5 | 8.5 |
| W.R. Berkley | 8.8 | 9.0 |
| GeneralCologne Re | 8.8 | 8.2 |
| Protective Life | 8.7 | 9.0 |
| Household | 7.8 | 8.8 |
| Axa Financial | 6.9 | 6.9 |
| Munich Re | 6.6 | 5.9 |
Note: Based on a survey of executives; measures familiarity with name, plus reputation, management, and investment potential.
Source: Corporate Branding LLC
© 2005 American Banker