Brand Power - All Segments

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Brand Power - All Segments

Brand Power - All Segments
Financial services companies ranked by scores
Published August 9, 2005
Company 1Q 2005 1Q 2004
American Express 74.6 72.1
Visa 66.9 63.0
Merrill Lynch 65.0 60.6
Charles Schwab 64.2 60.6
MasterCard 64.0 59.4
Morgan Stanley 58.3 54.5
Allstate 52.7 51.2
Wells Fargo 50.8 52.4
Bank of America 49.5 46.2
JPMorgan Chase 49.4 45.6
Prudential 47.4 50.3
State Farm 46.4 50.4
Bank One 42.9 38.1
MetLife 42.4 45.6
Aflac 41.8 36.0
Deloitte & Touche 37.0 32.9
Citigroup 36.9 36.8
Wachovia 35.6 31.7
Goldman Sachs 35.0 36.2
Hartford 33.6 36.2
Bank of New York 33.0 30.6
Liberty Mutual Insurance 30.3 32.5
Marsh & McLennan 29.0 24.4
Berkshire Hathaway 28.9 31.4
Northwestern Mutual 28.5 30.4
Nationwide 27.5 30.3
Citizens Financial 26.9 29.1
MBNA 26.9 27.1
Conseco 26.7 26.8
U.S. Bancorp 26.6 27.4
SunTrust 25.2 24.7
Mellon 25.1 26.6
FleetBoston 24.9 24.5
Bear Stearns 24.8 26.2
Deutsche Bank 23.9 23.5
Chubb 23.7 25.5
Washington Mutual 22.9 22.1
Safeco 22.9 23.1
Norwest Venture Capital 21.8 22.6
Jefferson-Pilot 21.2 21.2
KPMG 20.7 21.2
Comerica 20.2 20.2
Sallie Mae 20.0 18.6
KeyBank 19.4 19.3
Equitable 19.2 21.4
Progressive 18.8 17.1
Zurich 18.5 18.0
Lehman Brothers 18.1 19.0
AIG SunAmerica 17.8 18.9
Kemper Insurance 17.6 15.7
Discover Re Managers 17.5 17.8
Staubach 17.4 18.2
St. Paul Travelers 17.4 18.6
Aon 16.9 17.2
HSBC USA 16.7 15.5
TIAA-CREF 16.7 17.0
KeyCorp 16.4 15.2
American Family Insurance 16.3 16.0
Legg Mason 15.8 17.3
Lincoln National 15.3 14.6
Unitrin 15.1 15.1
Advanta 15.0 15.2
Cendant 14.7 13.8
Pacific Life 14.6 14.7
PNC 14.2 14.4
Northern Trust 13.9 12.2
Incam 13.8 14.3
Transatlantic Holdings 13.8 13.8
AmSouth 13.7 14.6
CMGI 13.3 13.5
National City 13.0 13.0
Ohio Casualty 13.0 13.9
SouthTrust 13.0 13.4
MBIA 12.9 13.9
Barclays 12.2 13.9
American General 12.1 13.6
Huntington 12.0 12.7
Allianz 11.3 11.8
HSBC Holdings 11.3 11.4
Torchmark 11.2 10.4
American Financial Group 11.2 12.8
AIG 10.8 10.2
Reliance Group 10.4 12.7
UnumProvident 10.3 9.4
Ambac 9.8 9.1
Countrywide 9.5 8.7
Cincinnati Financial 9.5 8.5
W.R. Berkley 8.8 9.0
GeneralCologne Re 8.8 8.2
Protective Life 8.7 9.0
Household 7.8 8.8
Axa Financial 6.9 6.9
Munich Re 6.6 5.9

Note: Based on a survey of executives; measures familiarity with name, plus reputation, management, and investment potential.

Source: Corporate Branding LLC

© 2005 American Banker