Brand Power - Big Names (Interbrand)

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Brand Power - Big Names (Interbrand)

Brand Power - Big Names (Interbrand)
Published August 17, 2004
Rank   Brand value (millions)
2004 2003   2004 2003 Change
13 13 Citibank $19,971 $18,571 8%
14 15 Amex 17,683 16,833 5
26 27 Merrill Lynch 11,499 10,521 9
27 26 Morgan Stanley 11,498 10,691 8
30 31 J.P. Morgan 9,782 9,120 7
33 37 HSBC 8,671 7,565 15
37 41 Goldman Sachs 7,954 7,039 13
45 * UBS 6,526 * *
88 * ING 2,864 * *

* New

Source: Interbrand Corp.

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