CoreBrand's 'Brand Power' Scores
Published October 16, 2007, 10:08 a.m. EDT
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Updated January 02, 1970, 9:08 a.m. EST
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CoreBrand's 'Brand Power' Scores
CoreBrand's 'Brand Power' ScoresResults reflect executives' familiarity with and impression of financial firms | |||
|---|---|---|---|
| | | | |
| American Express | 78.6 | 78.0 | 74.6 |
| Visa | 72.5 | 71.2 | 66.9 |
| MasterCard | 71.3 | 69.0 | 64.0 |
| J.P. Morgan Chase | 58.9 | 54.8 | 49.4 |
| Ernst & Young | 52.0 | 53.1 | 58.2 |
| Bank of America | 51.5 | 48.7 | 49.5 |
| Capital One Financial | 50.6 | 49.1 | 47.8 |
| H&R Block | 49.9 | 49.6 | 50.2 |
| Bank One | 48.6 | 45.3 | 42.9 |
| New York Stock Exchange (NYSE) | 45.9 | 39.1 | 41.1 |
| Smith Barney | 41.7 | 40.7 | 30.3 |
| Wells Fargo | 41.2 | 45.8 | 50.8 |
| Transamerica | 40.1 | 37.3 | 30.0 |
| Bank of New York | 37.5 | 33.8 | 33.0 |
| Wachovia | 37.4 | 36.3 | 35.6 |
| Citigroup | 34.9 | 36.3 | 36.9 |
| Fidelity Investments (FMR Corp.) | 34.0 | 34.0 | 39.0 |
| Marsh & McLennan | 33.0 | 34.6 | 29.0 |
| NASDAQ | 32.1 | 28.9 | 29.6 |
| Oppenheimer Holdings | 30.1 | 32.2 | 34.0 |
| Goldman Sachs | 26.9 | 30.0 | 35.0 |
| PricewaterhouseCoopers | 26.4 | 31.4 | 34.2 |
| Janus Capital Group | 26.2 | 27.9 | 32.4 |
| Deloitte & Touche | 25.5 | 29.0 | 37.0 |
| Fannie Mae | 24.6 | 24.3 | 24.9 |
| Sallie Mae (SLM Corporation) | 24.5 | 21.0 | 20.0 |
| Sovereign Bancorp | 24.2 | 23.0 | 25.2 |
| T. Rowe Price | 23.6 | 23.8 | 26.6 |
| Nationwide Financial Services | 23.2 | 26.0 | 27.5 |
| Citizens Financial | 21.7 | 23.9 | 26.9 |
| MBNA | 21.2 | 24.1 | 26.9 |
| Freddie Mac | 21.1 | 19.7 | 22.6 |
| UBS | 21.0 | 28.6 | 32.1 |
| Washington Mutual | 20.7 | 20.5 | 22.9 |
| FleetBoston Financial | 20.4 | 22.9 | 24.9 |
| Putnam | 20.0 | 24.4 | 24.6 |
| Conseco | 19.9 | 22.6 | 26.7 |
| Providian Financial | 19.9 | 22.0 | 22.4 |
| Deloitte Touche Tohmatsu | 19.8 | 21.7 | 27.8 |
| SunTrust Banks | 19.8 | 23.2 | 25.2 |
| Equifax | 19.3 | 19.7 | 22.6 |
| U.S. Bancorp | 19.0 | 23.7 | 26.6 |
| Mellon Financial | 18.5 | 21.5 | 25.1 |
| Deutsche Bank | 18.1 | 22.4 | 23.9 |
| CIT Group | 16.8 | 17.4 | 21.3 |
| Pioneer Investment Management | 16.5 | 12.7 | 13.4 |
| HSBC USA | 16.2 | 17.0 | 16.7 |
| Comerica | 14.5 | 17.5 | 20.2 |
| KeyBank | 14.3 | 18.5 | 19.4 |
| AIG SunAmerica | 14.1 | 17.9 | 17.8 |
| Fifth Third Bancorp | 13.3 | 14.9 | 17.8 |
| PNC Financial Services | 13.3 | 15.0 | 14.2 |
| Unitrin | 13.3 | 15.5 | 15.1 |
| Staubach Company | 13.0 | 15.4 | 17.4 |
| KPMG | 12.6 | 16.3 | 20.7 |
| Advanta Corporation | 11.9 | 15.2 | 15.0 |
| Barclays | 11.7 | 11.9 | 12.2 |
| AON CORPORATION | 11.1 | 14.3 | 16.9 |
| KeyCorp | 10.9 | 16.2 | 16.4 |
| HSBC Holdings | 10.8 | 10.7 | 11.3 |
| Cendant | 10.8 | 14.8 | 14.7 |
| National City | 10.7 | 11.7 | 13.0 |
| Equitable of Iowa | 10.6 | 11.6 | 13.0 |
| Countrywide Financial | 10.2 | 7.7 | 9.5 |
| TIAA-CREF | 10.2 | 15.1 | 16.7 |
| MBIA | 10.1 | 12.5 | 12.9 |
| Sun Life Financial | 10.1 | 14.0 | 16.0 |
| Northern Trust | 10.0 | 11.4 | 13.9 |
| SouthTrust | 9.9 | 12.4 | 13.0 |
| AIG (American International Group) | 9.8 | 9.3 | 10.8 |
| AmSouth Bancorp | 9.5 | 11.3 | 13.7 |
| AMERICAN GENERAL CORPORATION | 8.5 | 9.1 | 12.1 |
| Huntington Bancshares | 7.9 | 8.0 | 12.0 |
| USAA | 6.9 | 9.2 | 9.5 |
| Ambac Financial | 6.7 | 10.5 | 9.8 |
| American Century Investment | 6.6 | 7.1 | 9.4 |
| Household International | 6.4 | 6.1 | 7.8 |
| Principal Financial | 6.3 | 6.8 | 7.1 |
| MFS Massachusetts Financial Services | 6.1 | 6.6 | 7.8 |
| BB&T | 6.1 | 7.1 | 5.5 |
| American Funds Group | 6.0 | 7.4 | 8.9 |
| MGIC Investment | 5.3 | 8.4 | 9.4 |
| Bank of Hawaii | 4.4 | 3.8 | 4.3 |
| Regions Financial | 4.3 | 5.6 | 6.9 |
| Franklin Resources | 4.0 | 4.3 | 4.9 |
| State Street | 4.0 | 3.6 | 7.1 |
| Dresdner Bank | 3.9 | 4.7 | 4.1 |
| AXA Financial | 3.7 | 5.1 | 6.9 |
| Golden West Financial | 2.8 | 2.9 | 2.5 |
| PartnerRe | 2.4 | 3.8 | 5.0 |
Note: Brand power measures name recognition, plus reputation, management, and investment potential.
Source: Corporate Branding LLC