Credit Card Companies by Ad Spending

May 31, 2007, 10:08 a.m. EDT 1 Min Read

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Credit Card Companies by Ad Spending
In 2006. Dollars in thousands Published May 31, 2007 (Compare with 2005, 2004)
		Grand total	TV	Print	Radio	Internet	Outdoor
1	American Express Co	502,062	246,615	150,127	22,631	73,190	9,499
2	Visa USA Inc	416,441	294,243	82,509	15,352	16,070	8,267
3	Mastercard International	340,428	244,004	51,372	24,822	17,168	3,062
4	Capital One Financial Corp	213,080	199,946	3,000	419	9,510	206
5	Citigroup Inc	200,706	94,521	90,343	186	12,134	3,523
6	JPMorgan Chase & Co	196,061	149,992	15,326	2,997	22,909	4,837
7	Morgan Stanley	140,510	59,912	25,998	3,025	51,342	233
8	Bank of America Corp	16,471	8,179	4,962	0	3,330	0
9	Royal Dutch Shell Plc	5,961	5,827	0	0	134	0
10	Toronto-Dominion Bank	4,750	0	106	0	4,644	0
11	HSBC Holdings Plc	2,870	33	50	13	2,774	0
12	Washington Mutual Inc	2,589	0	0	0	2,589	0
13	Walt Disney Co	2,530	2,530	0	0	0	0
14	Skylight Financial Inc	1,811	1,785	27	0	0	0
15	Advanta Corp	1,654	509	524	0	621	0
	Grand Total	2,047,924	1,308,097	424,342	69,444	216,415	29,626