Credit Card Companies by Ad Spending

Published June 29, 2007, 10:08 a.m. EDT

Updated January 02, 1970, 9:08 a.m. EST

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Credit Card Companies by Ad Spending

Credit Card Companies by Ad Spending
In the first quarter of 2007. Dollars in thousands Published June 29, 2007
American Banker's '06 Ad Spending Roundup
		Grand total	TV	Print	Radio	Internet	Outdoor
1	American Express Co	83,174.80	37,167.40	20,221.40	2,568.30	21,663.60	1,554.20
2	Visa USA Inc	67,122.30	48,519.40	14,593.10	588.8	1,695.50	1,725.50
3	Mastercard International Inc	61,746.40	53,094.20	4,813.10	1,035.60	2,222.20	581.3
4	JPMorgan Chase & Co	60,297.10	47,470.50	434.9	0	10,481.00	1,910.70
5	Capital One Financial Corp	47,688.60	44,212.20	0	37.1	3,439.30	0
6	Citigroup Inc	30,473.50	9.3	28,054.40	22.7	1,885.10	502
7	Morgan Stanley	12,429.80	4,035.10	6,346.70	49.6	1,998.40	0
8	Washington Mutual Inc	10,159.40	872.4	0	0	9,287.00	0
9	Bank of America Corp	2,626.80	2,048.50	325.6	0	252.6	0
10	Sony Corp	2,238.80	0	0	0	2,238.80	0
11	Green Dot Corp	1,806.30	1,806.30	0	0	0	0
12	Upstar Financial Llc	1,277.10	1,277.10	0	0	0	0
13	Advanta Corp	709.7	0	235.2	0	474.5	0
14	HSBC Holdings Plc	653.7	0	0	8.4	645.3	0
15	Skylight Financial Inc	519.1	500.9	18.2	0	0	0