Insurance Companies by Ad Spending

Published May 31, 2007, 10:08 a.m. EDT

Updated January 02, 1970, 9:08 a.m. EST

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Insurance Companies by Ad Spending

Insurance Companies by Ad Spending
In 2006. Dollars in thousands Published May 31, 2007 (Compare with 2005, 2004)
		Grand total	TV	Print	Radio	Internet	Outdoor
1	Berkshire Hathaway Inc	232,156	165,775	4,503	34,294	9,649	17,935
2	White Mountain Insurance Group Ltd	102,897	99,577	104	2,835	382	0
3	Nationwide Mutual Insurance Co	86,600	53,052	15,265	9,345	6,221	2,718
4	State Farm Mutual Auto Insurance Co	84,286	24,272	17,834	14,661	11,111	16,408
5	St. Paul Travelers Co Inc	64,608	57,595	6,800	54	137	23
6	Allstate Corp	62,154	3,392	14,827	29,901	4,325	9,710
7	AIG American International Group Inc	50,386	35,460	12,785	1,589	8	545
8	Safe Auto Group Inc	47,691	46,384	0	939	18	350
9	Metropolitan Life Insurance Co	37,498	29,311	1,969	3,473	2,450	295
10	Liberty Mutual Insurance Co	37,454	21,671	12,780	67	2,906	31
11	Zurich Financial Services Group	29,133	13,020	4,960	7,794	1,285	2,075
12	Progressive Corp	25,450	14,870	906	6,099	3,153	422
13	New York Life Insurance Co	19,450	17,324	1,389	565	1	169
14	John Hancock Mutual Life Insurance Co	19,355	18,925	407	0	23	0
15	Principal Financial Group	16,946	16,272	674	0	0	0
16	Hartford Financial Services Group Inc	16,213	14,936	780	191	0	306
17	Pacific Life Insurance Co	14,776	14,561	166	42	7	0
18	Kaiser Permanente	14,521	0	0	14,456	48	17
19	American Family Mutual Insurance Co	12,493	2,711	3,917	543	787	4,533
20	Direct Insurance Systems Corp	12,296	12,183	15	98	0	0
21	Quotesmith Corp	12,289	40	9,153	3,097	0	0
22	Blue Cross & Blue Shield Association	11,936	25	11,848	15	0	50
23	Byron Udell & Associares	11,652	123	987	260	10,283	0
24	Northwestern Mutual Life Insurance Co	11,360	6,945	4,415	0	0	0
25	Insweb Corp	10,987	0	29	0	10,959	0
	Grand Total	1,044,588	668,421	126,511	130,317	63,752	55,586

Notes: Spending reported under name of parent company.
Segments that were included: Insurance agencies & brokers; miscellaneous insurance products.
Segments that were excluded: Insurance products for life; medical & dental; auto; homeowner; and business
Source: TNS Media Intelligence
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