Insurance Companies by Ad Spending

June 29, 2007, 10:08 a.m. EDT 1 Min Read

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Insurance Companies by Ad Spending
In the first quarter of 2007. Dollars in thousands Published June 29, 2007
American Banker's '06 Ad Spending Roundup
		Grand total	TV	Print	Radio	Internet	Outdoor
1	Berkshire Hathaway Inc	60,160.60	42,509.10	560.7	10,461.40	3,696.40	2,933.10
2	White Mountain Insurance Group Ltd	40,342.80	36,139.30	1,410.70	1,436.20	1,356.70	0
3	State Farm Mutual Auto Insurance Co	19,909.40	5,704.60	4,120.60	1,272.80	5,191.80	3,619.70
4	Safe Auto Group Inc	13,885.40	13,249.10	0	509.2	9.8	117.3
5	St Paul Travelers Co Inc	9,005.10	7,000.90	2,003.60	0	0.6	0
6	Nationwide Mutual Insurance Co	8,757.40	6,582.30	414	920.9	403.5	436.7
7	Hartford Financial Servoces Group Inc	7,795.80	7,290.00	487.7	0	0	18
8	Allstate Corp	7,384.00	1,472.30	2,809.90	1,818.20	431.2	852.5
9	AIG American International Group Inc	6,602.10	5,179.10	1,423.00	0	0	0
10	Pacific Life Insurance Co	5,997.80	5,891.20	64.9	37.4	4.4	0
11	John Hancock Mutual Life Insurance Co	4,632.90	3,923.20	709.7	0	0	0
12	Metlife Inc	4,515.40	3,828.10	680	0.8	6	0.5
13	Principal Financial Group	4,405.10	4,389.40	15.7	0	0	0
14	Quotesmith Corp	4,269.10	0	3,062.20	1,206.00	0.9	0
15	New York Life Insurance Co	4,042.90	2,780.20	1,031.70	116.6	0	114.4
16	Progressive Corp	3,817.10	1,431.80	275.9	1,160.70	303.9	644.7
17	Prudential Financial Inc	3,711.00	3,596.00	86.3	0	1	27.7
18	Byron Udell & Assoc Inc	3,675.70	35.9	63.5	32.8	3,543.60	0
19	Aetna Inc	3,569.70	652.9	1,825.10	727.4	0	364.3
20	Zurich Financial Services Group	3,538.70	112.7	670.9	2,083.90	162	509.2
21	Direct Insurance Systems Corp	3,249.10	3,249.10	0	0	0	0
22	Liberty Mutual Insurance Co	2,749.10	1,469.80	282.7	12	984.6	0
23	Northwestern Mutual Life Ins Co	2,617.60	1,964.50	649.5	0	0	3.6
24	General Insurance Agency Inc	2,100.00	2,100.00	0	0	0	0
25	Kaiser Permanente	1,977.80	0	0	1,970.80	7	0