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Interbrand Examines Big Names

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Interbrand Examines Big Names

Interbrand Examines Big Names
Published October 16, 2007

Ranked  
'07 '06 '07 Brand value Change
11 11 Citi US Financial Services $23,442M 9%
15 14 American Express US Financial Services 20,827 6%
22 21 Merrill Lynch US Financial Services 14,343 10%
23 28 HSBC UK Financial Services 13,563 17%
32 33 J.P. Morgan US Financial Services 11,433 12%
35 37 Goldman Sachs US Financial Services 10,663 11%
37 36 Morgan Stanley US Financial Services 10,340 6%
39 42 UBS Switzerland Financial Services 9,838 13%
47 New AIG US Financial Services 7,490 New
49 New AXA France Financial Services 7,327 New
80 New Allianz Germany Financial Services 3,957 New
81 85 ING Netherlands Financial Services 3,880 12%


Source: Interbrand Corp.

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