Investment Brokers by Ad Spending

May 31, 2007, 10:08 a.m. EDT 1 Min Read

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Investment Brokers by Ad Spending
In 2006. Dollars in thousands Published May 31, 2007 (Compare with 2005, 2004)
		Grand total	TV	Print	Radio	Internet	Outdoor
1	FMR Corp	202,744	58,881	42,560	2,841	97,128	1,334
2	TD Ameritrade Holding Corp	194,352	63,869	10,708	0	119,775	0
3	Charles Schwab Corp	173,250	72,023	25,677	91	70,999	4,461
4	E-Trade Financial Corp	139,794	17,496	32,416	246	89,585	50
5	Scottrade Inc	112,362	4,616	2,289	491	104,966	0
6	Forex Capital Markets Llc	55,806	0	0	0	55,806	0
7	T Rowe Price Group Inc	40,761	9,260	29,472	0	2,030	0
8	Toronto-Dominion Bank	37,088	26,935	8,089	806	1,259	0
9	Merrill Lynch & Co Inc	32,008	17,759	14,167	75	2	6
10	Sharebuilder Corp	30,941	0	46	0	30,895	0
11	Wachovia Corp	30,218	17,936	11,946	130	1	206
12	Vanguard Group Inc	29,605	0	18,971	103	10,531	0
13	Jones Financial Cos Lllp	28,482	16,817	10,808	525	58	273
14	Fisher Investments Inc	24,552	126	5,137	116	19,173	0
15	Morgan Stanley	23,132	7,865	11,829	59	1,175	2,205
16	Citigroup Inc	21,627	3,799	12,859	3,804	177	988
17	AG Edwards & Sons Inc	19,018	6,442	7,585	191	4,696	105
18	Hartford Financial Services Group Inc	13,008	1,871	10,965	5	167	0
19	Raymond James Financial Inc	10,492	4,656	5,824	1	2	8
20	American Century Cos Inc	10,230	3,668	6,389	0	174	0
21	Fxtrek.Com	9,255	0	0	0	9,255	0
22	Ameriprise Financial Inc	6,222	0	0	0	6,222	0
23	Refco Inc	5,558	532	353	0	4,674	0
24	JPMorgan Chase & Co	5,106	36	173	4,842	55	0
25	Nuveen Investments Llc	5,063	0	5,063	0	0	0
	Grand Total	1,260,673	334,585	273,325	14,325	628,802	9,636