Mortgage and Finance Companies by Ad Spending

May 31, 2007, 10:08 a.m. EDT 1 Min Read

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Mortgage and Finance Companies by Ad Spending
In 2006. Dollars in thousands Published May 31, 2007 (Compare with 2005, 2004)
		Grand total	TV	Print	Radio	Internet	Outdoor
1	IAC/Interactivecorp	128,309	51,095	5,302	4,721	67,192	0
2	Bankrate Inc	91,522	0	91,500	0	23	0
3	General Motors Corp	69,076	52,335	1,059	2,488	10,437	2,757
4	Capital One Financial Corp	57,523	44,636	840	1,723	9,757	567
5	Rock Holdings Inc	39,409	25,008	1,103	4,014	9,270	14
6	Loanweb	36,677	0	32	0	36,645	0
7	Countrywide Financial Corp	36,122	13,452	3,036	409	19,030	195
8	American Equity Mortgage Inc	30,551	4,866	59	25,498	127	0
9	E-Loan Inc	23,359	20,210	0	430	2,345	373
10	Cashcall Inc	21,113	18,506	95	2,170	0	342
11	JG Wentworth Securities Inc	20,230	19,524	0	58	648	0
12	Lowratesource	18,356	0	0	0	18,356	0
13	Ameriquest Capital Corp	16,553	12,345	900	0	2,337	971
14	Ratemarketplace.Com	15,618	0	0	0	15,618	0
15	Royal Bank of Scotland Plc	14,719	14,002	28	33	657	0
16	1-800-Bar None	14,684	14,684	0	0	0	0
17	Wells Fargo & Co	12,786	1,718	6,067	0	3,129	1,873
18	Axa Group	12,327	8,263	4,058	7	0	0
19	800Creditcarddebt.Com	12,296	12,296	0	0	0	0
20	Emigrant Savings Bank	11,772	0	13	0	11,759	0
21	Lenox Financial Mortgage	10,869	0	0	10,437	0	432
22	Federal Home Loan Mortgage Corp	10,405	1,658	2,527	744	5,476	0
23	GE General Electric Co	10,379	6,249	3,970	19	48	94
24	Low.Com Inc	9,362	0	35	0	9,327	0
25	Wall Street Mortgage Bankers Ltd	8,248	0	8,248	0	0	0
	Grand Total	732,263	320,845	128,871	52,751	222,177	7,620