Mortgage and Finance Companies by Ad Spending

Published June 29, 2007, 10:08 a.m. EDT

Updated January 02, 1970, 9:08 a.m. EST

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Mortgage and Finance Companies by Ad Spending

Mortgage and Finance Companies by Ad Spending
In the first quarter of 2007. Dollars in thousands Published June 29, 2007
American Banker's '06 Ad Spending Roundup
		Grand total	TV	Print	Radio	Internet	Outdoor
1	Iac/Interactivecorp	71,899.50	10,491.60	957.1	1,653.20	58,797.70	0
2	Bankrate Inc	30,266.10	0	30,257.70	0	8.4	0
3	Countrywide Financial Corp	20,387.20	5,636.80	341.7	364.6	14,010.10	34.1
4	Rock Holdings Inc	19,237.60	11,855.70	512.8	1,498.30	5,370.60	0
5	General Motors Corp	14,136.30	13,004.50	322.5	276.4	9	523.9
6	Home Loan Center	12,184.60	0	0	0	12,184.60	0
7	Cashcall Inc	11,366.30	10,982.10	0	258.8	0	125.4
8	JG Wentworth Securities Inc	8,602.20	8,538.50	0	22.6	41.2	0
9	American Equity Mortgage Inc	6,265.00	647.2	0	5,612.60	5.1	0
10	Old Merchants Mortgage Inc	5,219.40	0	5,219.40	0	0	0
11	800Creditcarddebt.Com	4,790.10	4,790.10	0	0	0	0
12	E-Loan Inc	4,719.10	3,191.80	261	0	1,266.30	0
13	Royal Bank Of Scotland Plc	4,156.10	4,070.50	85.4	0	0.3	0
14	Lowratesource	4,084.30	0	0	0	4,084.30	0
15	Low.Com Inc	3,896.00	0	0	0	3,896.00	0
16	Greenlight Financial Services	3,353.60	3,233.60	0	0	120	0
17	My Choice Medical Inc	3,142.90	0	3,142.90	0	0	0
18	Lenox Financial Mortgage	2,808.00	0	0	2,808.00	0	0
19	AXA Group	2,635.90	2,257.60	378.2	0	0	0
20	Wall Street Mortgage Bankers Ltd	2,620.10	0	2,620.10	0	0	0
21	Wells Fargo & Co	2,523.30	298	1,343.60	0	399.1	482.6
22	General Electric Co	2,472.20	711.3	1,513.50	31.3	216.1	0
23	Somerset Mortgage Bankers	2,435.40	0	2,435.40	0	0	0
24	Emigrant Savings Bank	2,364.10	0	12.6	0	2,351.40	0
25	Vinson Mortgage Group	2,137.40	19.9	0	2,096.90	0.1	20.5