Mortgage Companies by Ad Spending

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Mortgage Companies by Ad Spending

Mortgage Companies by Ad Spending
Three-year comparison, ranked by 2006. Dollars in thousands
Published May 18, 2007
          Change
06 vs 05
  Total Spending 2004 2005 2006
1 IAC/Interactivecorp 69,467 98,237 128,309 30.60%
2 Bankrate Inc 40,245 36,840 91,522 148.40%
3 General Motors Corp 96,128 73,101 69,076 -5.50%
4 Capital One Financial Corp 5,256 19,085 57,523 201.40%
5 Rock Holdings Inc NA 31,686 39,409 24.40%
6 Loanweb 4,885 19,714 36,677 86.00%
7 Countrywide Financial Corp 21,321 23,162 36,122 56.00%
8 American Equity Mortgage Inc 22,246 55,705 30,551 -45.20%
9 E-Loan Inc 28,696 30,861 23,359 -24.30%
10 Cashcall Inc NA 11,915 21,113 77.20%
11 JG Wentworth Securities Inc 9,383 14,157 20,230 42.90%
12 Lowratesource NA 7,022 18,356 161.40%
13 Ameriquest Capital Corp NA 123,826 16,553 -86.60%
14 Ratemarketplace.Com NA NA 15,618 NA
15 Royal Bank of Scotland Plc NA NA 14,719 NA
16 1-800-Bar None 9,571 10,820 14,684 35.70%
17 Wells Fargo & Co 11,688 12,121 12,786 5.50%
18 Axa Group NA NA 12,327 NA
19 800Creditcarddebt.Com NA 16,677 12,296 -26.30%
20 Emigrant Savings Bank NA NA 11,772 NA
21 Lenox Financial Mortgage NA NA 10,869 NA
22 Federal Home Loan Mortgage Corp 12,086 6,421 10,405 62.00%
23 Ge General Electric Co NA 14,404 10,379 -27.90%
24 Low.Com Inc NA NA 9,362 NA
25 Wall Street Mortgage Bankers Ltd NA NA 8,248 NA
      Change
06 vs 05
  Internet Spending 2004 2005 2006
1 IAC/Interactivecorp 22,313 39,204 67,192 71.40%
2 Loanweb 32 19,699 36,645 86.00%
3 Countrywide Financial Corp 626 2,139 19,030 789.70%
4 Lowratesource NA 7,022 18,356 161.40%
5 Ratemarketplace.Com NA NA 15,618 NA
6 Emigrant Savings Bank NA NA 11,759 NA
7 General Motors Corp 3,761 7,181 10,437 45.30%
8 Capital One Financial Corp 3,982 13,836 9,757 -29.50%
9 Low.Com Inc NA NA 9,327 NA
10 Rock Holdings Inc NA 6,249 9,270 48.30%
11 Federal Home Loan Mortgage Corp 4,865 NA 5,476 NA
12 Wells Fargo & Co 957 2,033 3,129 53.90%
13 E-Loan Inc 6,051 4,138 2,345 -43.30%
14 Ameriquest Capital Corp 16,438 4,971 2,337 -53.00%
15 Royal Bank of Scotland Plc NA NA 657 NA
16 JG Wentworth Securities Inc 126 35 648 1750.60%
17 American Equity Mortgage Inc NA 27 127 371.50%
18 Ge General Electric Co NA NA 48 NA
19 Bankrate Inc 76 138 23 -83.60%
20 Cashcall Inc NA NA NA NA
21 1-800-Bar None NA NA NA NA
22 Axa Group NA NA NA NA
23 800Creditcarddebt.Com NA NA NA NA
24 Lenox Financial Mortgage NA NA NA NA
25 Wall Street Mortgage Bankers Ltd NA NA NA NA

Source: TNS Media Intelligence

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