Mortgage Companies by Ad Spending
May 18, 2007, 10:08 a.m. EDT 1 Min Read
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Mortgage Companies by Ad Spending
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Published May 18, 2007 | |||||
Change 06 vs 05 | |||||
Total Spending | 2004 | 2005 | 2006 | ||
1 | IAC/Interactivecorp | 69,467 | 98,237 | 128,309 | 30.60% |
2 | Bankrate Inc | 40,245 | 36,840 | 91,522 | 148.40% |
3 | General Motors Corp | 96,128 | 73,101 | 69,076 | -5.50% |
4 | Capital One Financial Corp | 5,256 | 19,085 | 57,523 | 201.40% |
5 | Rock Holdings Inc | NA | 31,686 | 39,409 | 24.40% |
6 | Loanweb | 4,885 | 19,714 | 36,677 | 86.00% |
7 | Countrywide Financial Corp | 21,321 | 23,162 | 36,122 | 56.00% |
8 | American Equity Mortgage Inc | 22,246 | 55,705 | 30,551 | -45.20% |
9 | E-Loan Inc | 28,696 | 30,861 | 23,359 | -24.30% |
10 | Cashcall Inc | NA | 11,915 | 21,113 | 77.20% |
11 | JG Wentworth Securities Inc | 9,383 | 14,157 | 20,230 | 42.90% |
12 | Lowratesource | NA | 7,022 | 18,356 | 161.40% |
13 | Ameriquest Capital Corp | NA | 123,826 | 16,553 | -86.60% |
14 | Ratemarketplace.Com | NA | NA | 15,618 | NA |
15 | Royal Bank of Scotland Plc | NA | NA | 14,719 | NA |
16 | 1-800-Bar None | 9,571 | 10,820 | 14,684 | 35.70% |
17 | Wells Fargo & Co | 11,688 | 12,121 | 12,786 | 5.50% |
18 | Axa Group | NA | NA | 12,327 | NA |
19 | 800Creditcarddebt.Com | NA | 16,677 | 12,296 | -26.30% |
20 | Emigrant Savings Bank | NA | NA | 11,772 | NA |
21 | Lenox Financial Mortgage | NA | NA | 10,869 | NA |
22 | Federal Home Loan Mortgage Corp | 12,086 | 6,421 | 10,405 | 62.00% |
23 | Ge General Electric Co | NA | 14,404 | 10,379 | -27.90% |
24 | Low.Com Inc | NA | NA | 9,362 | NA |
25 | Wall Street Mortgage Bankers Ltd | NA | NA | 8,248 | NA |
Change 06 vs 05 | |||||
Internet Spending | 2004 | 2005 | 2006 | ||
1 | IAC/Interactivecorp | 22,313 | 39,204 | 67,192 | 71.40% |
2 | Loanweb | 32 | 19,699 | 36,645 | 86.00% |
3 | Countrywide Financial Corp | 626 | 2,139 | 19,030 | 789.70% |
4 | Lowratesource | NA | 7,022 | 18,356 | 161.40% |
5 | Ratemarketplace.Com | NA | NA | 15,618 | NA |
6 | Emigrant Savings Bank | NA | NA | 11,759 | NA |
7 | General Motors Corp | 3,761 | 7,181 | 10,437 | 45.30% |
8 | Capital One Financial Corp | 3,982 | 13,836 | 9,757 | -29.50% |
9 | Low.Com Inc | NA | NA | 9,327 | NA |
10 | Rock Holdings Inc | NA | 6,249 | 9,270 | 48.30% |
11 | Federal Home Loan Mortgage Corp | 4,865 | NA | 5,476 | NA |
12 | Wells Fargo & Co | 957 | 2,033 | 3,129 | 53.90% |
13 | E-Loan Inc | 6,051 | 4,138 | 2,345 | -43.30% |
14 | Ameriquest Capital Corp | 16,438 | 4,971 | 2,337 | -53.00% |
15 | Royal Bank of Scotland Plc | NA | NA | 657 | NA |
16 | JG Wentworth Securities Inc | 126 | 35 | 648 | 1750.60% |
17 | American Equity Mortgage Inc | NA | 27 | 127 | 371.50% |
18 | Ge General Electric Co | NA | NA | 48 | NA |
19 | Bankrate Inc | 76 | 138 | 23 | -83.60% |
20 | Cashcall Inc | NA | NA | NA | NA |
21 | 1-800-Bar None | NA | NA | NA | NA |
22 | Axa Group | NA | NA | NA | NA |
23 | 800Creditcarddebt.Com | NA | NA | NA | NA |
24 | Lenox Financial Mortgage | NA | NA | NA | NA |
25 | Wall Street Mortgage Bankers Ltd | NA | NA | NA | NA |
Source: TNS Media Intelligence
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