Mortgage Leaders in Ad Spending

October 21, 2005, 10:08 a.m. EDT 1 Min Read

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Mortgage Leaders in Ad Spending
For first half of year. Dollars in thousands
2005		Total	TV	Print	Radio	Internet	Outdoor
1	Ameriquest Mortgage Co.	$47,833	$43,864	$864	0	$2,488	$618
2	IAC/Interactive Corp.	42,203	22,191	453	$2,034	17,524	0
3	General Motors Corp.	33,508	28,422	831	1,368	963	1,924
4	E-Loan Inc.	16,435	12,665	0	0	3,325	445
5	American Equity Mortgage	15,202	0	0	14,987	0	216
6	Cyber Media Group Inc.	14,762	0	0	0	14,762	0
7	Mortgage Market Information Service	11,738	0	11,692	0	46	0
8	Countrywide Financial Corp.	11,735	8,965	1,329	0	1,380	62
9	Quicken Loans Inc.	11,017	5,702	0	2,307	3,008	0
10	Loanweb	8,584	0	2	0	8,582	0
11	Argent Mortgage Co.	6,866	4,539	1,849	0	3	475
12	Federal National Mortgage Association	6,822	5,375	107	0	1,340	0
13	Washington Mutual Inc.	6,077	0	3,836	0	11	2,231
14	Capital One Financial	5,989	2	352	0	5,190	445
15	General Electric Co.	5,905	2,095	3,782	0	0	29
16	JG Wentworth Securities Inc.	5,713	5,702	0	0	11	0
17	Wells Fargo & Co.	5,627	479	4,081	0	265	802
18	Ilife.com	5,488	0	5,488	0	0	0
19	Champion Mortgage Co.	5,143	5,137	0	0	5	0
20	1-800-Bar none	4,844	4,844	0	0	0	0
2004		Total	TV	Print	Radio	Internet	Outdoor
1	Ameriquest Mortgage Co.	$60,170	$47,342	$299	$167	$12,194	$168
2	General Motors Corp.	40,021	34,709	1,104	1,452	1,079	1,677
3	IAC/Interacticve Corp.	32,568	19,313	230	3,060	9,952	14
4	Federal National Mortgage Association	32,318	28,216	1,402	756	1,944	0
5	Cyber Media Group Inc.	18,129	0	0	0	18,129	0
6	E-Loan Inc.	13,609	10,904	0	0	2,705	0
7	Mortgage Market Information Service	12,791	0	12,733	0	59	0
8	Quicken Loans Inc.	11,791	6,007	12	130	5,643	0
9	Countrywide Financial Corp.	8,803	7,230	1,012	149	281	131
10	Ilife.com Inc.	7,660	0	7,660	0	0	0
11	Argent Mortgage Co.	7,029	1,595	4,471	0	93	871
12	Federal Home Loan Mortgage Corp.	5,896	0	1,432	0	4,465	0
13	Champion Mortgage Co.	5,808	5,081	0	0	727	0
14	1-800-bar none	4,823	4,823	0	0	0	0
15	East/West Mortgage Co.	4,819	773	2,816	0	1,230	0
16	Wells Fargo & Co.	4,071	51	2,593	0	581	847
17	Citigroup Inc.	3,970	3,318	591	1	59	0
18	Washington Mutual Co.	3,712	0	2,078	0	198	1,437
19	JG Wentworth Securities Inc.	3,394	3,394	0	0	0	0
20	Capital One Financial Corp.	3,191	96	590	0	2,505	0