Mutual Fund Companies by Ad Spending

May 31, 2007, 10:08 a.m. EDT 1 Min Read

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Mutual Fund Companies by Ad Spending
In 2006. Dollars in thousands Published May 31, 2007 (Compare with 2005, 2004)
		Grand total	TV	Print	Radio	Internet	Outdoor
1	T Rowe Price Group Inc	56,835	18,850	35,080	0	2,905	0
2	Franklin Resources Inc	28,029	13,285	14,224	520	1	0
3	FMR Corp	27,245	1,735	25,462	48	0	0
4	State Street Corp	19,008	0	19,008	0	0	0
5	Vanguard Group Inc	15,369	0	13,144	0	2,225	0
6	Barclays Plc	11,054	0	9,598	0	1,457	0
7	Massachusetts Mutual Life Insurance Co	10,230	9,672	492	66	0	0
8	American Century	9,388	1,062	7,608	0	718	0
9	Deutsche Bank	7,773	1,482	6,292	0	0	0
10	Sunstone Distribution Service	4,986	0	4,986	0	0	0
11	American Stock Exchange	4,651	562	3,361	0	728	0
12	Ariel Capital Mgt Inc	4,498	0	4,498	0	0	0
13	Stilwell Financial Inc	4,332	0	4,332	0	0	0
14	Wells Fargo & Co	3,992	0	3,982	0	9	0
15	Marsh & Mclennan Cos Inc	3,932	0	3,932	0	0	0
16	Unicredito Italiano Spa	3,305	0	3,305	0	0	0
17	Hartford Financial Services Group Inc	2,496	68	2,426	0	2	0
18	Mellon Financial Corp	2,482	274	2,208	0	0	0
19	Wachovia Corp	2,393	0	2,393	0	0	0
20	Charles Schwab Corp	2,086	0	2,003	0	83	0
21	Bank of America Corp	1,861	0	1,861	0	0	0
22	John Hancock Mutual Life Insurance	1,681	0	1,681	0	0	0
23	Davis Distributors Llc	1,554	0	1,554	0	0	0
24	Excelsior Funds	1,154	0	607	0	546	0
25	Northern Trust Corp	1,116	0	0	0	1,116	0
	Grand Totals	231,446	46,989	174,035	634	9,789	0