Mutual Fund Companies by Ad Spending

June 29, 2007, 10:08 a.m. EDT 1 Min Read

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Mutual Fund Companies by Ad Spending
In the first quarter of 2007. Dollars in thousands Published June 29, 2007
American Banker's '06 Ad Spending Roundup
		Grand total	TV	Print	Radio	Internet	Outdoor
1	T Rowe Price Group Inc	18,045.60	8,226.20	8,514.30	0	1,305.00	0
2	Franklin Resources Inc	8,044.30	3,955.40	3,910.80	178.1	0	0
3	FMR Corp	6,783.10	864.4	5,886.20	0	32.4	0
4	Vanguard Group Inc	5,113.00	0	3,316.10	0	1,796.80	0
5	State Street Corp	3,839.20	1,937.90	1,897.30	0	4	0
6	Barclays Plc	3,361.00	0	3,102.80	0	258.3	0
7	Massachusetts Mutual Life Insurance Co	3,161.60	1,385.80	1,760.50	9.9	0	5.4
8	Sunstone Distribution Service	2,610.00	0	2,610.00	0	0	0
9	Marsh & Mclennan Cos Inc	1,858.70	0	1,858.70	0	0	0
10	American Stock Exchange Llc	1,645.90	321	1,322.70	0	2.1	0
11	Ariel Capital Mgt Inc	1,089.90	0	1,088.70	0	1.1	0
12	Profunds	1,063.30	0	1,056.40	0	6.8	0
13	Stilwell Financial Inc	1,059.20	0	1,059.20	0	0	0
14	Spectra Fund	842	0	406.2	0	435.8	0
15	Charles Schwab Corp	750	0	746.3	0	3.6	0
16	Hartford Financail Services Group Inc	639.6	1.3	638.3	0	0	0
17	Nuveen Investments Llc	563.9	0	563.9	0	0	0
18	American Century Cos Inc	526.8	47.1	474.5	0	5.2	0
19	Powershares Capital Management	505.8	251.6	254.2	0	0	0
20	Unicredito Italiano Spa	505.2	0	505.2	0	0	0
21	Deutsche Bank	470.2	0	470.2	0	0	0
22	Eaton Vance Corp	411.4	0	411.4	0	0	0
23	Excelsior Funds	383.1	0	383.1	0	0	0
24	Mellon Financial Corp	369.6	0	369.6	0	0	0
25	Ameriprise Financial Inc	357.4	0	357.4	0	0	0