Top 50 Insurance Companies

November 13, 2002, 10:08 a.m. EST 1 Min Read

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Top 50 Insurance Companies
As ranked by television and print ad spending. Dollars in thousands Published November 13, 2002
	FIRST HALF 2002	TV	Print	Total		FIRST HALF 2001	TV	Print	Total
1	State Farm Insurance	$60,332	$20,364	$80,696	1	State Farm Insurance	$51,030	$21,615	$72,645
2	Geico	34,655	4,425	39,080	2	Geico	33,690	2,728	36,418
3	Allstate	23,828	5,871	29,699	3	Prudential Financial	15,300	16,774	32,074
4	Prudential Financial	13,274	16,120	29,394	4	AIG	14,220	7,653	21,872
5	Aflac	24,200	387	24,586	5	Aflac	15,854	2,109	17,963
6	Mutual of Omaha	16,534	3,864	20,398	6	New York Life	12,536	3,279	15,815
7	Progressive	18,073	27	18,100	7	Allstate	13,649	1,747	15,396
8	The Hartford	11,631	5,382	17,013	8	The Hartford	9,317	5,061	14,378
9	Metropolitan Life	11,409	5,271	16,680	9	Metropolitan Life	9,828	4,215	14,042
10	AIG	8,437	7,807	16,244	10	Conseco	11,635	2,075	13,710
11	Pacific Life Insurance	13,207	848	14,055	11	Progressive	11,113	73	11,186
12	Principal Financial Group	9,462	4,180	13,642	12	Principal Financial Group	6,850	4,268	11,119
13	John Hancock	6,341	3,680	10,021	13	Liberty Mutual	6,605	4,415	11,020
14	Liberty Mutual	3,530	4,130	7,660	14	Lincoln National Corp.	4,352	4,938	9,290
15	Zurich Financial Services	1,711	5,787	7,498	15	AXA	4,654	4,238	8,892
16	Allianz	2,076	5,347	7,423	16	SunAmerica	6,431	877	7,307
17	21st Century Insurance Co.	6,855	159	7,015	17	Allianz	897	6,359	7,257
18	Protective Life	2,458	4,465	6,923	18	Pacific Life Insurance	6,216	783	6,999
19	Colonial Penn	6,417	377	6,794	19	Zurich Financial Services	1,705	4,558	6,263
20	MassMutual Financial Group	3,982	2,534	6,516	20	Northwestern Mutual Life	2,594	3,638	6,232
21	SunAmerica	6,143	100	6,244	21	Colonial Penn	4,947	0	4,947
22	Mercury Insurance Group	6,075	112	6,187	22	Cigna	0	4,054	4,054
23	Northwestern Mutual Life	2,521	3,599	6,120	23	Saint Paul Insurance	3,951	102	4,053
24	Cigna	1	4,683	4,684	24	Delta Dental	1,775	2,037	3,812
25	Delta Dental	2,524	1,793	4,317	25	American Family Mutual Insurance Co.	2,641	1,022	3,663
26	Aetna	2,872	1,161	4,032	26	Nationwide Insurance	1,728	1,725	3,454
27	Farmers Insurance Group	3,448	413	3,861	27	Jefferson Pilot	3,395	26	3,420
28	American Family Mutual Insurance Co.	2,548	1,151	3,699	28	CNA	74	3,205	3,279
29	Swiss Reinsurance	0	3,399	3,399	29	Farmers Insurance Group	2,859	208	3,067
30	Phoenix Wealth Management	1	3,396	3,398	30	MassMutual Financial Group	447	2,427	2,874
31	Encompass Insurance	0	3,147	3,147	31	Phoenix Mutual	7	2,853	2,860
32	Lincoln National Corp.	6	2,994	3,000	32	General Electric Capital	2,811	19	2,830
33	Kemper National Insurance	2,429	559	2,987	33	Marsh & McLennan	1,110	1,629	2,739
34	Mutual of America	0	2,727	2,727	34	Swiss Reinsurance	0	2,715	2,715
35	Nationwide Insurance	788	1,812	2,600	35	John Hancock	18	2,633	2,651
36	Amica	2,212	277	2,489	36	American General	2,342	285	2,627
37	Saint Paul Insurance	2,060	385	2,445	37	Wausau Insurance	0	2,296	2,296
38	AAA Insurance	1,907	193	2,100	38	Protective Life	615	1,568	2,183
39	Chubb Group	0	1,818	1,818	39	Kemper National Insurance	1,172	867	2,039
40	Conseco	117	1,618	1,735	40	21st Century Insurance	1,782	0	1,782
41	Transamerica	299	1,365	1,663	41	Transamerica	81	1,378	1,460
42	New York Life	0	1,610	1,610	42	Mutual of America	24	1,360	1,383
43	Jefferson Pilot	1,520	24	1,544	43	Amica	1,279	0	1,279
44	OneBeacon	0	1,480	1,480	44	Select Quote	1,242	0	1,242
45	Select Quote	1,398	0	1,398	45	Farm Bureau Insurance	439	759	1,198
46	Guardian	1,010	334	1,344	46	Gerber Life Insurance Company	797	167	963
47	ACE Group	1,205	92	1,297	47	Chubb Group	0	955	955
48	Survival Insurance	1,133	0	1,133	48	The General	897	0	897
49	Marsh & McLennan	248	796	1,044	49	Fireman’s Fund	0	882	882
50	Fireman’s Fund	0	974	974	50	Guardian	0	734	734

Note: Companies identified by the names they use in their advertising
Source: Competitrack Inc.
© 2002 American Banker