Top Banks and Thrifts in Ad Spending

January 25, 2006, 10:08 a.m. EST 1 Min Read

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Top Banks and Thrifts in Ad Spending
In the first three quarters of 2005. Dollars in thousands. Published January 25, 2006
Rank		Grand total	TV	Print	Radio	Internet
1	Citigroup Inc.	$216,225.3	$138,094.2	$55,952.9	$3,162.7	$8,567.4
2	Bank of America Corp.	119,862.2	63,414.8	24,747.2	9,489.1	11,784.7
3	JPMorgan Chase & Co	110,348.6	36,696.2	62,718.6	4,983.4	1,160.1
4	Washington Mutual Inc.	100,744.9	30,897.1	52,229.0	7,281.1	978.1
5	Wachovia Corp	92,188.1	30,337.8	37,122.7	9,460.0	9,737.7
6	Royal Bank of Scotland PLC	57,977.3	22,276.5	31,190.4	1,069.7	660.5
7	UBS AG	55,673.5	36,991.2	18,524.8	0.0	53.3
8	Wells Fargo & Co.	44,713.6	12,055.6	16,151.2	8,961.7	4,426.7
9	PNC Financial Services Group Inc.	28,313.1	5,355.2	15,493.0	5,596.0	290.8
10	Suntrust Banks Inc.	24,672.3	1,706.6	21,685.6	211.3	517.6
11	National City Corp.	22,728.1	3,451.7	12,406.4	3,275.5	83.8
12	Fifth Third Bancorp	22,405.3	6,694.5	14,672.0	387.1	63.2
13	ING Group	22,316.2	9,470.5	836.0	73.7	9,066.2
14	HSBC Holdings PLC	20,698.7	3,434.5	12,527.7	318.6	1,816.5
15	ABN Amro Holding	20,662.0	3,163.8	14,594.5	427.0	188.5
16	KeyCorp	19,943.2	2,823.4	14,302.4	1,024.4	2.5
17	Citizens Bank	19,699.3	4,477.8	12,194.9	246.0	13.1
18	Regions Financial Corp.	18,176.0	5,823.9	12,201.3	0.0	5.0
19	Countrywide Financial Corp.	14,735.5	0.0	14,624.7	0.0	110.8
20	Compass Bankshares Inc.	14,435.7	1,730.2	5,571.8	3,993.0	2,618.1
21	Emigrant Savings Bank	11,162.4	0.0	190.4	215.3	10,756.8
22	U.S. Bancorp	11,013.8	2,010.3	7,526.5	22.6	29.0
23	Amsouth Bancorp	9,658.7	1,285.2	5,314.0	2,618.2	42.6
24	Intuit Inc.	9,100.2	2,344.7	6,755.5	0.0	0.0
25	Bank of Montreal	8,969.2	1,406.9	6,703.7	0.0	475.6
26	Metropolitan Life Insurance Co.	8,359.5	0.0	7,118.1	578.7	662.8
27	Capital One Financial Corp.	8,227.8	0.0	177.7	95.4	7,954.7
28	Deutsche Bank	8,000.6	2,335.1	5,611.5	0.0	39.6
29	BB&T Corp.	7,993.9	45.8	4,989.5	2,827.9	0.0
30	Northern Trust Corp.	7,913.2	7.1	7,906.1	0.0	0.0
31	Commerce Bancorp Inc.	7,415.9	989.9	5,867.7	0.0	0.0
32	Huntington Bancshares Inc.	6,226.6	785.1	4,780.5	0.0	1.7
33	Astoria Financial Corp.	6,156.6	0.0	6,156.6	0.0	0.0
34	Third Federal Savings	6,077.6	0.0	6,077.6	0.0	0.0
35	Saul Centers Inc.	6,004.3	1,395.0	3,862.4	0.0	218.0
36	Hudson United Bancorp	5,921.8	0.0	5,746.4	175.4	0.0
37	Dollar Bank	5,690.4	0.0	5,391.2	0.0	36.9
38	Provident Bank	5,463.8	112.6	5,138.0	0.0	5.3
39	Southtrust Corp.	5,213.3	6.7	5,151.1	0.0	0.0
40	Guaranty Bank	5,207.7	170.3	4,219.3	815.6	2.6
41	Bank of Tokyo-Mitsubishi Ltd.	5,151.3	738.2	2,243.6	665.5	0.0
42	Banque Nationale De Paris	4,986.6	96.7	503.6	3,258.0	6.8
43	Barclays Bank PLC	4,703.5	3,900.8	773.8	0.0	28.8
44	Sovereign Bancorp Inc.	4,442.0	476.6	3,514.3	210.7	22.6
45	TCF Financial Corp.	4,299.7	472.1	2,987.5	0.0	0.0
46	Ohio Savings Bank	4,287.2	0.0	4,287.2	0.0	0.0
47	Marshall & Ilsley Corp.	4,171.9	1,554.5	2,367.7	0.0	1.4
48	Webster Bank	4,125.7	577.5	3,069.9	0.0	28.0
49	Independence Community Bank Corp.	4,057.4	0.0	4,037.4	0.0	20.0
50	Commerce Bancshares Inc.	3,973.3	2,201.7	1,415.1	0.0	0.0
51	Charles Schwab Corp.	3,943.8	224.9	3,614.6	0.0	94.2
52	Netbank Inc.	3,822.3	0.0	211.5	116.6	3,494.3
53	Bank of New York Co.	3,806.1	383.0	3,246.9	141.0	0.2
54	M&T Bank Corp.	3,679.4	353.5	2,830.0	8.4	21.8
55	Hibernia Corp.	3,673.0	170.6	3,103.9	84.9	54.3
56	State Farm Mutual Auto Insurance Co.	3,637.6	0.0	3,561.7	10.3	30.3
57	North Fork Bancorp Inc.	3,067.8	150.4	2,314.4	0.0	0.0
58	Colonial Bancgroup Inc.	2,988.6	4.7	2,856.1	0.0	1.1
59	Comerica Inc.	2,945.4	90.2	2,703.7	149.9	1.6
60	Peoples Bank	2,893.0	3.4	2,384.3	5.4	0.0
61	First National Bank	2,759.6	227.6	1,479.1	0.0	0.0
62	MBNA Corp.	2,740.6	0.0	1,471.5	0.0	1,235.1
63	First Midwest Bank	2,673.5	24.4	2,612.4	0.0	36.1
64	Republic First Bancorp Inc.	2,661.3	0.0	2,657.8	3.6	0.0
65	TD Banknorth Inc.	2,572.6	2.9	1,569.4	240.5	9.5
66	Firstmerit Corp.	2,371.7	0.0	1,700.0	117.0	0.0
67	Popular Inc.	2,331.4	0.8	2,102.3	0.0	0.0
68	Valley National Bancorp	2,168.1	0.0	1,951.8	0.0	19.8
69	Indymac Bancorp Inc.	2,066.0	0.0	2,018.2	0.0	40.1
70	Third Federal Bank	2,054.1	0.0	2,014.4	0.0	0.0
71	Commercial Capital Bancorp Inc.	1,977.3	0.0	1,977.3	0.0	0.0
72	Midwest Bank Na	1,887.7	0.0	1,887.7	0.0	0.0
73	Bankatlantic Bancorp Inc.	1,809.7	165.8	1,026.2	23.7	0.0
74	Sterling Bank and Trust	1,742.9	391.5	1,155.5	26.8	0.0
75	MB Financial Inc.	1,692.8	0.0	1,287.2	0.0	0.0
76	Downey Savings Bank	1,657.1	0.0	1,657.1	0.0	0.0
77	Commerce Bank	1,595.3	861.2	3.7	0.0	0.0
78	First Niagara Financial Group Inc.	1,541.1	43.6	1,156.0	0.0	0.0
79	Flagstar Bancorp Inc.	1,462.2	8.3	1,449.8	0.0	0.0
80	Cullen/Frost Bankers Inc.	1,434.9	250.4	1,182.8	0.0	1.7
81	First Citizens Banc Shares Inc.	1,414.6	105.4	1,273.9	0.0	0.0
82	Pff Bank & Trust	1,383.7	0.0	594.8	68.0	0.0
83	Eastern Bank	1,363.3	0.0	1,257.1	14.4	0.0
84	Southwest Bank	1,324.6	0.0	1,242.7	0.0	0.0
85	Zions Bancorp	1,273.9	498.3	431.3	0.0	34.5
86	RBC Financial Group	1,174.9	14.3	936.8	0.0	6.5
87	Investors Savings Bank	1,164.3	0.0	1,120.8	0.0	0.0
88	First Tennessee National Corp.	1,164.0	309.8	826.0	0.0	0.0
89	Amegy Bancorp Inc.	1,155.0	185.4	829.7	0.0	0.0
90	Community Bank	1,144.4	12.7	756.9	9.9	14.4
91	Midfirst Bank	1,127.8	33.5	964.0	0.0	0.0
92	Spencer Savings Bank	1,119.1	0.0	1,111.1	0.0	8.0
93	Pulse Eft Association	1,097.8	0.0	1,097.8	0.0	0.0
94	Wilmington Trust Corp.	1,087.8	0.0	495.2	0.0	546.6
95	Best Bank	1,071.1	0.0	1,071.1	0.0	0.0
96	Tac Bancshares	1,067.7	0.0	1,067.7	0.0	0.0
97	Intl Bank of Commerce	1,063.5	582.8	345.6	0.0	0.0
98	General Motors Corp.	1,054.3	0.0	527.7	0.0	526.6
99	Credit Suisse Group	1,026.6	0.0	1,026.5	0.0	0.0
100	Imperial Capital Bank	992.8	0.0	979.9	0.0	12.9
101	United Bank Ssb	982.0	78.8	686.3	0.0	118.1
102	Sky Bank	969.3	58.8	735.4	0.0	0.0
103	Anchor Bancorp Inc.	968.0	5.4	730.5	0.0	0.0
104	Kearny Federal Bank	946.1	0.0	946.1	0.0	0.0
105	Bremer Bank	919.1	0.0	758.3	5.2	0.0
106	Premier Bancorp Inc.	907.9	0.0	892.3	0.0	0.0
107	Comfed	895.3	23.4	773.7	0.0	42.3
108	Sterling Financial Corp.	883.3	825.4	0.0	0.0	6.5
109	Beal Bank	877.8	0.0	877.8	0.0	0.0
110	Mercantile Bancorp Inc.	875.1	0.0	720.7	0.0	0.0
111	Century Bank	871.1	15.8	823.0	0.0	0.0
112	West Suburban Bank	867.4	0.0	867.4	0.0	0.0
113	Union Center National Bank	833.2	0.0	832.0	0.0	1.2
114	Crown Bank	827.0	0.0	792.4	0.0	0.0
115	Legacy Bank of Texas	783.4	48.0	713.4	0.0	0.8

Note: Spending reported under name of parent company

Source: TNS Media Intelligence