Top Banks and Thrifts in Ad Spending

Published October 20, 2006, 10:08 a.m. EDT

Updated January 02, 1970, 9:08 a.m. EST

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Top Banks and Thrifts in Ad Spending

Top Banks and Thrifts in Ad Spending
In the second quarter of 2006. Dollars in thousands Published October 20, 2006
Rank		Grand Total	TV	Print	Radio	Internet	Outdoor
1	Citigroup Inc.	$68,470	$32,518	$28,894	$308	$4,198	$2,552
2	JPMorgan Chase & Co.	42,517	9,400	26,585	1,973	4	4,555
3	Washington Mutual	42,040	13,447	19,977	1,182	3,614	3,820
4	Bank of America Corp.	33,806	7,861	11,461	4,881	7,967	1,636
5	Wachovia Corp.	26,471	20,250	4,365	955	698	203
6	TD Banknorth Group	19,763	5,764	12,012	16	1,541	429
7	Royal Bank of Scotland Group	23,224	6,099	14,653	1,213	0	1,259
8	Wells Fargo & Co.	15,865	4,082	5,009	4,247	1,592	935
9	UBS AG	14,459	8,631	5,588	232	9	0
10	Suntrust Banks Inc.	13,060	1,250	10,781	1,013	12	4
11	National City Corp.	10,025	1,626	4,983	2,070	32	1,315
12	HSBC Bank	9,122	3,150	2,740	121	1,286	1,825
13	PNC Financial Services Group Inc.	9,069	1,103	5,199	1,577	890	300
14	Capital One Financial Group	8,075	274	2,479	699	4,451	174
15	Keycorp	7,429	538	5,744	576	2	568
16	BB&T Corp.	7,000	1,285	4,670	1,035	1	9
17	Fifth Third Bancorp	6,941	1,214	5,164	203	5	354
18	World S&L Bank	6,575	0	6,575	0	0	0
19	Commerce Bancorp	6,503	2,570	3,901	0	0	32
20	ING Group	5,660	3,201	664	285	863	648
21	Compass Bankshares Inc.	5,112	552	2,354	1,718	217	272
22	Credit Suisse Group	4,596	590	4,006	0	0	0
23	Sovereign Bancorp Inc.	4,500	0	4,323	110	0	67
24	Countrywide Financial Corp.	4,478	0	4,212	0	261	5
25	Regions Financial Corp.	4,433	2,559	1,554	0	3	317
26	Bank of New York	4,271	1,018	3,253	0	0	0
27	U.S. Bancorp	4,260	3,355	456	174	1	275
28	Amsouth Bancorp	4,054	57	2,136	1,544	0	318
29	Metropolitan Life Insurance	3,879	0	3,445	128	306	0
30	Third Federal Bank	3,570	0	3,557	0	0	13
31	ABN Amro	3,027	87	2,886	13	3	39
32	Saul Centers Inc. (Chevy Chase Bank)	2,963	831	1,749	0	10	373
33	Barclays Bank PLC	2,852	2,342	479	0	8	23
34	General Motors Corp.	2,743	1,067	1,676	0	0	0
35	Huntington Bancshares Inc.	2,738	952	1,724	0	17	45
36	Deutsche Bank	2,718	195	2,523	0	0	0
37	Bankatlantic Bancorp Inc.	2,539	0	2,539	0	0	0
38	Astoria Financial Corp.	2,208	0	2,208	0	0	0
39	Bank Of The West Consumer Services	2,106	478	598	698	0	332
40	Union Bank of California	2,054	534	547	308	0	665
41	Guaranty Bank Consumer Services	1,772	95	1,661	15	1	0
42	TCF Financial Corp.	1,716	0	1,693	0	0	23
43	Bankunited	1,710	10	1,700	0	0	0
44	M&T Bank Corp.	1,707	0	1,694	0	13	0
45	Provident Bank	1,670	0	1,636	0	4	30
46	Banco Popular	1,576	0	1,572	0	0	5
47	Colonial Bank	1,575	0	1,511	28	0	36
48	Valley National Bancorp	1,573	0	1,499	0	6	68
49	First National Bank	1,499	131	1,106	0	9	253
50	Independence Community Bank Corp.	1,496	0	1,496	0	0	0
51	First Republic Bank	1,301	0	1,299	3	0	0
52	Marshall & Ilsley Corp.	1,297	8	919	0	121	249
53	Bank of Montreal	1,274	91	950	0	19	214
54	Webster Bank	1,254	18	1,110	0	0	127
55	Comerica Inc.	1,214	56	1,057	101	0	1
56	Commerce Bancshares Inc.	1,212	1,124	0	0	0	88
57	Downey Savings Bank	1,148	0	1,148	0	0	0
58	Amcore Bank	1,123	0	1,114	0	0	9
59	Peoples Bank	1,065	4	881	9	2	170
60	Hudson City Savings Bank	1,063	0	1,063	0	0	0
61	Amtrust Bank	1,044	0	1,044	0	0	0
62	Ironstone Bank	985	7	978	0	0	0
63	Mercantile Bancorp Inc.	960	0	951	0	0	9
64	RBC Centura Bank	927	0	833	0	94	0
65	Dollar Bank	912	17	804	0	2	89
66	Midamerica Federal Savings Bank	902	0	902	0	0	0
67	Beneficial Savings Bank	900	0	900	0	0	0
68	Indymac Bancorp Inc.	845	0	843	0	1	0
69	Northern Trust	806	2	804	0	0	0
70	City National Banks	802	0	0	220	37	545
71	Flagstar Bank	752	98	577	35	0	42
72	Columbia Bank	696	0	696	0	0	0
73	Bank Midwest	678	0	678	0	0	0
74	First Citizens Bank	675	49	575	0	0	51
75	Western Financial Bank	672	0	672	0	0	0
76	First Bank Consumer Services	661	5	594	0	0	62

Note: Spending reported under name of parent company

Source: TNS Media Intelligence