Top Banks and Thrifts in Ad Spending

May 31, 2007, 10:08 a.m. EDT 1 Min Read

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Top Banks and Thrifts in Ad Spending
In 2006. Dollars in thousands Published May 31, 2007 (Compare with 2005, 2004)
		Grand total
		2,006	2,005	TV	Print	Radio	Internet	Outdoor
1	Bank of America Corp	212,815	206,700	71,305	50,513	43,872	39,225	7,900
2	Citigroup Inc	187,385	271,524	94,636	71,509	4,403	10,908	5,930
3	JPMorgan Chase & Co	168,199	172,431	41,581	98,938	10,960	3,142	13,579
4	Washington Mutual Inc	161,019	152,647	47,394	80,558	8,953	14,827	9,287
5	Wachovia Corp	96,878	129,318	38,579	36,728	14,008	5,201	2,362
6	Royal Bank fo Scotland Plc	88,845	110,637	25,939	53,932	3,419	368	5,188
7	UBS AG	75,117	71,812	42,285	31,450	908	23	451
8	Wells Fargo & Co	66,996	71,635	16,835	12,832	29,002	3,533	4,794
9	HSBC Holdings Plc	50,832	39,514	8,969	13,207	531	20,753	7,373
10	Capital One Financial Corp	49,668	25,249	3,035	6,845	4,887	33,777	1,125
11	PNC Financial Services Group Inc	45,336	43,611	7,623	23,653	11,860	1,546	654
12	Toronto-Dominion Bank	42,258	14,107	9,709	20,465	5,742	4,319	2,023
13	National City Corp	40,810	32,048	8,623	18,694	9,070	273	4,151
14	SunTrust Banks Inc	39,355	39,431	1,359	29,882	7,769	138	207
15	ING Group	39,091	25,643	12,855	2,684	861	20,385	2,307
16	Fifth Third Bancorp	29,369	30,778	4,774	19,359	4,358	115	763
17	Compass Bankshares Inc	27,937	21,087	1,144	5,408	13,291	7,361	733
18	Golden West Financial Corp	24,314	29,026	0	24,313	0	1	0
19	Keycorp	23,244	25,737	2,092	16,995	2,751	26	1,379
20	Sovereign Bancorp Inc	21,067	12,074	1,349	14,529	3,156	810	1,223
21	Amsouth Bancorp	18,786	13,771	1,616	9,162	6,910	0	1,098
22	Credit Suisse Group	18,612	NA	1,938	16,674	0	0	0
23	Countrywide Financial Corp	18,379	21,238	0	17,060	0	1,305	15
24	BB&T Corp	17,591	12,182	3,321	9,066	4,972	9	223
25	ABN Amro	16,752	31,719	701	13,665	1,634	51	702
26	Deutsche Bank	16,502	10,226	2,931	12,070	116	1,248	137
27	Bank of New York Co.	15,582	6,114	2,341	12,250	990	0	0
28	US Bancorp	14,791	16,505	6,008	5,854	1,374	209	1,345
29	MetLife	14,283	13,277	0	11,665	1,163	581	874
30	Regions Financial Corp	14,254	23,085	6,688	4,612	1,474	7	1,474
31	Commerce Bancorp Inc	13,772	10,854	3,924	9,617	0	0	231
32	Bankatlantic Bancorp Inc	13,146	5,468	1,725	11,340	40	0	42
33	Bank of Tokyo-Mitsubishi	13,114	9,989	2,083	5,363	3,852	19	1,796
34	Barclays PLC	12,722	8,370	10,732	1,556	55	253	105
35	Northern Trust Corp	10,458	11,224	4	10,334	0	119	0
36	Banque Nationale De Paris	10,067	10,192	1,259	2,869	4,968	10	961
37	TCF Financial Corp	8,797	8,005	256	5,766	1,914	53	809
38	First National Bank	8,604	6,647	405	6,437	639	31	1,092
39	Saul Centers Inc	8,575	9,482	2,060	4,572	1,267	11	665
40	Bank of Montreal	8,503	12,982	198	6,409	675	98	1,123
41	Comerica Inc	8,222	6,691	679	4,320	2,790	253	181
42	Third Federal Savings & Loan	7,739	6,784	0	7,630	108	1	0
43	M&T Bank Corp	7,473	6,429	116	6,897	176	75	209
44	Commerce Bancshares Inc	7,252	5,299	3,970	2,831	0	0	452
45	Provident Bank	7,161	7,629	3	5,367	1,493	27	271
46	Astoria Financial Corp	7,150	7,157	0	7,150	0	0	0
47	Guaranty Bank	6,804	6,483	299	5,844	657	4	0
48	Huntington Bancshares Inc	6,703	8,693	1,290	5,008	206	64	135
49	Ohio Savings Bank	6,127	7,092	1	6,028	0	98	0
50	Popular Inc	5,906	2,624	65	5,478	317	0	47
51	Webster Bank	5,815	5,730	192	3,999	1,073	0	550
52	Marshall & Ilsley Corp	5,778	6,219	137	4,071	418	267	885
53	General Motors Corp	5,427	NA	1,385	3,905	79	58	0
54	Republic First Bancorp Inc	5,280	4,047	0	5,270	9	1	0
55	Valley National Bancorp	5,189	3,543	9	3,482	1,417	14	268
56	Colonial Bancgroup Inc	4,439	4,650	9	3,954	325	0	150
57	Bankunited Financial Corp	4,340	2,877	49	4,203	0	88	0
58	PFF Bank & Trust	4,240	3,736	0	994	2,067	0	1,179
59	Dollar Bank	4,121	8,119	17	2,967	653	154	330
60	Amcore Financial Inc	4,065	3,122	0	3,900	129	0	36
61	Hudson City Savings Bank	3,945	5,021	0	3,945	0	0	0
62	North Fork Bancorp Inc	3,907	4,207	623	1,877	1,005	0	402
63	Flagstar Bancorp Inc	3,849	2,413	615	2,442	562	59	171
64	Zions Bancorp	3,772	3,300	904	1,498	420	210	740
65	Peoples Bank	3,711	3,692	7	2,947	85	3	668
66	Mercantile Bancorp Inc	3,622	NA	9	3,460	133	0	19
67	Independence Community Bank Corp	3,186	5,490	0	3,186	0	0	0
68	MAF Bancorp	3,169	2,208	0	2,808	361	0	0
69	Third Federal Bank	3,166	2,729	0	3,119	0	0	47
70	Indymac Bancorp Inc	3,114	2,548	0	3,095	0	20	0
71	Sterling Bank and Trust	3,081	2,767	766	1,350	733	0	232
72	RBC Financial Group	2,996	2,456	32	1,828	749	202	185
73	Downey Savings Bank	2,967	2,182	0	2,967	0	0	0
74	Dickinson Financial Corp	2,837	NA	264	2,499	73	0	0
75	State Farm Mutual Auto Ins Co	2,752	5,205	0	2,720	0	30	3
76	First Midwest Bank	2,696	4,036	3	2,465	0	41	188
77	Synovus Financial Corp	2,599	NA	46	66	429	9	2,050
78	Marquette National Corp	2,519	NA	15	2,372	119	0	13
79	Columbia Banking Federal S&L Assn	2,480	2,446	0	2,423	56	0	0
80	Great Florida Bank	2,461	NA	0	2,461	0	1	0
81	First Citizens Banc Shares Inc	2,377	2,097	193	1,838	179	11	157
82	Sky Bank	2,317	NA	536	1,074	343	0	363
83	Apple Bank For Savings	2,277	NA	0	2,259	0	18	0
84	Cullen/Frost Bankers Inc	2,270	1,986	752	1,431	56	2	28
85	First Niagara Financial Group Inc	2,265	2,959	3	1,973	0	3	286
86	Ironstone Bank	2,264	1,995	23	2,241	0	0	0
87	City National Banks	2,261	2,713	0	119	1,209	42	891
88	Newalliance Bank	2,240	NA	260	1,937	0	24	19
89	MB Financial Inc	2,187	2,717	32	1,519	302	0	334
90	International Bank of Commerce	2,174	NA	1,424	349	145	0	256
91	Old Second Bancorp Inc	2,127	2,182	0	2,127	0	0	0
92	Associated Bancorp	2,053	7,157	0	1,716	0	0	337
93	Banner Bank	1,987	2,141	1,011	50	926	0	0
94	Mizuho Corp Bank Ltd	1,920	NA	0	1,920	0	0	0
95	Investors Savings Bank	1,912	1,640	0	1,860	0	0	52
96	Midwest Bank Na	1,901	2,036	0	1,775	27	42	58
97	First Tennessee National Corp	1,896	NA	297	1,307	92	19	180
98	UMB Financial Corp	1,891	NA	0	1,837	0	0	54
99	Charles Schwab Corp	1,867	5,100	46	1,762	0	59	0
100	Western Financial Bank	1,852	878.7	0	1,852	0	0	0
	Grand Totals	1,986,064	1,958,686	504,377	980,755	231,763	172,630	96,539