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Top Banks and Thrifts in U.S. Ad Spending

Published May 17, 2005, 10:08 a.m. EDT
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Updated January 02, 1970, 9:08 a.m. EST
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Top Banks and Thrifts in U.S. Ad Spending

Top Banks and Thrifts in U.S. Ad Spending
Dollars in thousands
Published May 17, 2005
2004   Grand Total TV Print Radio Internet Outdoor
1 Bank of America $275,939 $139,563 $68,326 $27,700 $24,655 $15,695
2 Citigroup 142,444 48,348 72,969 1,576 10,003 9,549
3 JP Morgan Chase 120,542 35,072 68,846 6,664 4,619 5,342
4 Washington Mutual 108,674 44,626 44,138 8,326 1,614 9,970
5 Wachovia 93,819 33,014 39,014 10,949 6,315 4,528
6 UBS 67,276 47,961 18,817 0 26 472
7 Wells Fargo 53,892 17,666 10,437 9,851 8,240 7,697
8 ING Group 39,459 11,617 1,646 725 23,595 1,877
9 Citizens Financial Providence, R.I. 37,925 11,828 21,785 645 17 3,650
10 ABN Amro 36,875 3,658 30,104 800 682 1,631
11 PNC Financial Services Group 33,173 3,660 22,655 3,112 309 3,437
12 National City 28,672 6,536 18,994 2,098 9 1,036
13 Royal Bank of Scotland 27,771 9,555 13,896 0 3,211 1,110
14 Charter One Financial 25,566 0 23,131 259 118 2,059
15 KeyCorp 23,803 4,075 16,874 397 1 2,455
16 SunTrust Banks 18,291 252 16,757 54 67 1,160
17 US Bancorp 18,092 3,081 12,012 668 34 2,296
18 Commerce Bancshares 18,042 6,514 9,748 0 977 803
19 HSBC Holdings 17,355 638 10,231 264 4,454 1,767
20 Fifth Third Bancorp 15,607 5,831 9,077 355 93 251
21 Deutsche Bank 15,170 3,258 11,857 0 26 30
22 Countrywide Financial 14,315 0 14,315 0 1 0
23 Amsouth Bancorp 12,813 401 6,643 4,837 0 932
24 Compass Bankshares 10,706 1,809 4,248 3,847 9 793
25 Huntington Bancshares 10,685 2,291 8,253 0 36 105
26 Southtrust 10,458 54 8,422 1,528 0 454
27 Metropolitan Life Insurance 10,365 0 9,682 0 684 0
28 Riggs National 9,119 0 8,759 0 0 360
29 Sovereign Bancorp 8,550 2,198 2,986 179 2,842 346
30 Northern Trust 8,524 6 8,517 0 0 0
31 Charles Schwab 7,907 156 7,076 0 675 0
32 Bank of Montreal 7,544 1,339 5,492 0 448 265
33 Provident Bank 7,310 305 6,539 0 6 460
34 GreenPoint Financial 6,961 0 6,949 9 0 2
35 Bank of New York 6,713 35 6,522 0 2 155
36 Guaranty Bank 5,908 426 3,696 1,785 1 0
37 Comerica 5,750 976 4,335 205 0 234
38 Bank Of Tokyo-Mitsubishi 5,733 553 2,582 849 0 1,749
39 Capital One Financial 5,392 0 3,645 0 1,746 0
40 MBNA 5,267 0 4,912 156 199 0
41 BB&T 5,022 653 3,061 1,238 0 71
42 NetBank Inc. 4,937 0 149 7 4,781 0
43 Webster Bank 4,867 494 3,820 106 85 362
44 Union Planters 4,786 519 4,079 84 0 105
45 Popular 4,775 583 3,951 140 0 101
46 BNP Paribas 4,689 119 409 2,775 0 1,387
47 Regions Financial 4,656 52 4,144 23 16 423
48 Marshall & Ilsley 4,358 1,347 2,670 0 0 342
49 Third Federal Savings Cleveland 3,995 0 3,995 0 0 0
50 Downey Savings Bank 3,960 0 3,959 0 2 0
51 First National Bank 3,902 479 1,923 0 0 1,499
52 Peoples Bank 3,832 100 2,923 40 0 769
53 Saul Centers Inc. 3,828 0 3,509 0 0 319
54 TCF Financial 3,627 595 2,403 0 0 630
55 National Commerce Financial 3,540 748 2,642 102 1 48
56 Republic First Bancorp 3,432 238 3,194 0 0 0
57 Indymac Bancorp 3,360 0 2,021 0 1,318 21
58 Valley National Bancorp 3,076 87 2,799 0 0 190
59 State Farm Mutual Auto Insurance 3,041 6 2,926 0 46 63
60 Ohio Savings Bank 3,034 1 3,002 0 2 29
61 BankAtlantic Bancorp 2,893 112 2,107 0 0 675
62 Comfed 2,869 716 1,864 0 44 244
63 Astoria Financial 2,773 0 2,773 0 0 0
64 M&T Bank 2,721 147 2,135 321 25 94
65 First Citizens Banc Shares 2,675 294 2,301 0 0 80
66 TAC Bancshares 2,664 0 2,664 0 0 0
67 Dollar Bank 2,622 0 2,308 0 66 248
68 Third Federal Bank 2,501 0 2,469 0 4 28
69 Hibernia 2,418 1,164 1,047 0 0 207
70 Flagstar Bank 2,400 50 2,320 0 0 30
71 Banknorth Group 2,378 0 825 503 36 1,014
72 Barclays Bank 2,305 0 620 0 1,685 0
73 First Midwest Bank 2,286 13 2,183 0 90 1
74 Sterling Bank and Trust FSB 2,166 442 1,342 17 0 365
75 Zions Bancorp 2,014 943 698 0 0 373
76 First Tennessee National 1,990 430 1,510 0 4 45
77 Commercial Capital Management Bank 1,985 0 1,985 0 0 0
78 Best Bank 1,978 0 1,978 0 0 0
79 FirstMerit 1,964 0 1,468 198 0 299
80 Parkway Bank and Trust 1,804 0 1,767 0 0 37
81 Independence Community Bank 1,803 0 1,031 0 11 761
82 UMB Financial 1,802 425 1,332 0 0 45
83 Sky Bank 1,789 321 1,331 0 0 137
84 Cullen/Frost Bankers 1,761 539 1,222 0 0 0
85 International Bank of Commerce 1,760 870 605 0 1 283
86 Intuit 1,722 1,473 250 0 0 0
87 Investors Savings Bank 1,708 0 1,648 0 0 60
88 Midfirst Bank 1,695 159 1,355 0 5 176
89 Colonial Bancgroup 1,642 103 1,364 0 0 175
90 Pulse Eft Association 1,616 0 1,616 0 0 0
91 Silicon Valley Bank 1,610 0 1,610 0 0 0
92 Pff Bank and Trust 1,548 0 697 67 0 784
93 MB Financial 1,532 0 1,209 0 0 323
94 RBC Financial Group 1,524 38 834 0 1 652
95 State First Financial 1,457 57 1,106 0 212 82
96 West Suburban Bank 1,426 0 1,426 0 0 0
97 Spencer Savings Bank 1,397 0 1,332 0 0 65
98 Commerce Bank 1,330 1,285 40 0 0 6
99 Eastern Bank 1,312 153 1,137 0 0 22
100 Union State Bank 1,271 5 1,266 0 0 0
2003   Grand Total TV Print Radio Internet Outdoor
1 Bank of America $217,840 $112,376 $65,382 $16,157 $12,663 $11,263
2 Citigroup 110,905 38,612 37,901 3,798 24,058 6,537
3 Washington Mutual 110,110 48,597 41,941 8,891 4,163 6,519
4 JPMorgan Chase 90,138 20,262 52,559 6,651 6,303 4,364
5 Wachovia 83,825 22,576 46,729 8,762 1,697 4,062
6 Wells Fargo 54,092 7,040 17,315 13,831 8,042 7,865
7 Citizens Financial Providence, R.I. 36,761 9,425 23,431 796 16 3,093
8 KeyCorp 29,444 3,219 21,004 2,557 5 2,660
9 ABN Amro 28,450 3,250 21,637 636 51 2,876
10 National City 26,921 9,278 13,555 2,102 2 1,984
11 State Farm Mutual Auto Insurance 25,925 88 3,831 0 21,941 65
12 PNC Financial Services Group 23,357 3,378 16,893 658 5 2,423
13 ING Group 22,472 10,434 1,323 854 8,345 1,517
14 SunTrust Banks 19,954 3,335 15,176 59 74 1,310
15 US Bancorp 19,644 6,091 11,694 277 32 1,550
16 Commerce Bancshares 17,036 3,407 8,796 58 3,934 842
17 Deutsche Bank 15,557 5,518 10,023 0 6 10
18 Amsouth Bancorp 13,698 8 8,583 3,146 0 1,960
19 Compass Bankshares 12,563 1,814 6,405 3,652 0 692
20 Fifth Third Bancorp 11,109 6,440 3,732 512 35 390
21 Southtrust 10,829 100 8,586 0 0 2,143
22 HSBC 10,620 11 6,901 149 1,340 2,219
23 Huntington Bancshares 10,572 3,822 6,040 0 3 707
24 Charter One Financial 10,532 7 9,373 104 78 970
25 Royal Bank Of Scotland 10,451 2,514 7,669 0 267 0
26 Capital One Financial 10,135 0 10,133 0 2 0
27 BB&T 10,085 2,898 5,308 1,796 0 83
28 UBS 10,074 0 9,676 0 0 398
29 Third Federal Savings & Loan Cleveland 8,534 670 7,836 28 0 0
30 Bank of Montreal 7,621 1,914 4,352 0 1,016 339
31 Ohio Savings Bank 6,912 0 6,576 164 0 172
32 Bank of Tokyo-Mitsubishi 6,624 1,229 2,755 958 0 1,683
33 GreenPoint Financial 6,015 0 6,016 0 0 0
34 Charles Schwab 5,903 2,900 2,830 0 172 0
35 M&T Bank 5,883 688 4,535 160 231 270
36 Countrywide Financial 5,681 0 4,950 0 731 0
37 Sovereign Bancorp 5,020 774 4,152 12 3 80
38 Bank of New York 4,691 0 4,325 238 0 128
39 MBNA 4,666 4 4,425 125 100 12
40 Provident Bank 4,638 45 4,216 0 3 374
41 NetBank Inc. 4,596 0 0 0 4,596 0
42 BNP Paribas 4,473 90 253 2,886 0 1,245
43 Comerica 4,462 1,310 2,693 196 1 262
44 First Tennessee National 4,394 1,259 2,878 0 4 253
45 Marshall & Ilsley 4,249 1,515 2,598 0 0 137
46 Union Planters 4,244 4 3,556 68 0 616
47 Regions Financial 4,103 399 3,240 0 4 460
48 Guaranty Bank 4,102 413 1,919 1,735 35 0
49 Northern Trust 4,078 31 4,047 0 0 0
50 First National Bank of Nebraska 3,535 346 1,757 0 0 1,431
51 Peoples Bank 3,512 458 2,201 39 0 815
52 Sterling Bank and Trust FSB 3,325 396 2,698 0 0 231
53 Saul Centers 3,148 0 2,664 159 19 307
54 TCF Financial 3,118 1,269 1,525 4 0 320
55 Banknorth Group 2,962 156 1,034 866 2 905
56 Comfed 2,945 1,316 1,172 0 0 457
57 Indymac Bancorp 2,815 0 817 0 1,992 7
58 RBC Financial Group 2,800 1,150 606 0 0 1,044
59 Umb Financial Corp. 2,662 28 2,270 305 0 58
60 National Commerce Financial 2,533 15 2,467 0 3 48
61 Zions Bancorp 2,525 1,279 1,136 0 0 111
62 Concord EFS 2,168 0 0 1,281 0 887
63 Cullen/Frost Bankers 2,166 563 1,601 0 0 3
64 Downey Savings Bank 2,140 0 2,140 0 0 0
65 Dollar Bank 2,092 0 1,593 0 46 453
66 Commerce Bank 2,064 2,064 0 0 0 0
67 Valley National Bancorp 2,052 0 1,887 0 0 165
68 Flagstar Bank 2,032 173 1,851 0 0 8
69 Intuit 2,021 1,223 798 0 0 0
70 Best Bank 1,989 0 1,989 0 0 0
71 Republic First Bancorp 1,961 55 1,841 0 65 0
72 TAC Bancshares 1,889 0 1,889 0 0 0
73 Webster Bank 1,784 429 1,084 0 0 271
74 Riggs National 1,778 0 1,778 0 0 0
75 Hibernia 1,777 1,022 585 0 0 170
76 Westdeutsche Landesbank 1,724 0 1,724 0 0 0
77 Amboy National Bank 1,640 0 1,634 0 0 6
78 Popular 1,624 348 1,149 0 0 127
79 Colonial Bancgroup 1,550 4 1,328 0 0 218
80 First Citizens Banc Shares 1,547 596 808 88 0 55
81 Barclays Bank 1,475 0 263 0 1,213 0
82 Wilmington Trust 1,454 0 1,403 0 0 51
83 Metropolitan Life Insurance 1,444 0 581 0 863 0
84 Eastern Bank 1,379 478 705 0 17 180
85 Parkway Bank and Trust 1,364 0 1,363 0 2 0
86 Community Bank 1,344 118 722 0 0 504
87 Bessemer Trust 1,334 650 684 0 0 0
88 Allstate 1,269 0 1,262 0 7 0
89 Spencer Savings Bank 1,243 0 1,219 0 0 24
90 BankAtlantic Bancorp 1,181 20 1,054 0 1 106
91 Pff Bank and Trust 1,169 0 599 82 0 488
92 Pulse Eft Association 1,136 0 1,136 0 0 0
93 Midfirst Bank 1,116 11 975 0 0 130
94 First Commerce 1,061 3 905 0 0 153
95 Bancorp South 1,060 252 511 0 0 297
96 First Community Bancshare 1,060 45 862 0 0 153
97 Guaranty Bank and Trust 952 46 840 0 0 66
98 International Bank of Commerce 937 352 480 0 0 105
99 Banc Oklahoma 909 124 578 0 0 207
100 Staten Island Bancorp 901 0 528 0 373 0

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence

© 2005 American Banker

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