Top Companies in Credit Cards in U.S. Ad Spending

May 17, 2005, 10:08 a.m. EDT 1 Min Read

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Top Companies in Credit Cards in U.S. Ad Spending
Dollars in thousands Published May 17, 2005
2004		Grand total	TV	Print	Radio	Internet	Outdoor
1	Citigroup	$411,665	$247,311	$124,344	$48	$38,313	$1,650
2	Capital One Financial	349,246	332,064	15,823	1,289	70	0
3	Visa U.S.A.	340,269	271,696	39,365	10,574	17,703	932
4	MasterCard International	326,003	237,156	64,819	8,614	14,586	828
5	American Express	317,544	181,685	96,437	4,829	28,221	6,372
6	JPMorgan Chase	84,624	30,210	5,625	1,988	45,545	1,256
7	Morgan Stanley	83,644	63,109	15,071	114	4,670	681
8	Bank of America	12,087	6,594	4,875	589	29	0
9	MBNA	8,531	252	1,295	0	6,847	138
10	HSBC Holdings	3,790	3	0	0	3,786	0
2003		Grand total	TV	Print	Radio	Internet	Outdoor
1	MasterCard International	$320,439	$227,096	$69,578	$9,625	$13,191	$949
2	Visa U.S.A.	319,019	257,946	34,113	10,168	15,542	1,250
3	American Express	298,001	151,125	107,274	14,283	18,062	7,258
4	Capital One Financial	178,196	178,112	80	0	4	0
5	JPMorgan Chase	172,415	67,478	20,369	944	82,608	1,015
6	Citigroup	125,162	34,081	64,402	2,390	21,854	2,435
7	Morgan Stanley	92,741	75,528	10,393	1,794	5,025	0
8	Bank of America	10,427	6,807	3,162	373	85	0
9	MBNA	7,409	82	2,432	0	4,876	19
10	First Premier Bank	1,149	155	0	0	994	0

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence