Top Companies in Credit Cards in U.S. Ad Spending

View Table
Printer Friendly Version
Top Companies in Credit Cards in U.S. Ad Spending

Top Companies in Credit Cards in U.S. Ad Spending
Dollars in thousands
Published May 16, 2006
2005   Grand Total TV Print Radio Internet Outdoor
1 American Express Co. $519,764 $258,697 $220,911 $7,262 $24,495 $8,398
2 Visa U.S.A. Inc. 329,025 244,016 68,579 8,315 8,115 0
3 Mastercard International Inc. 322,788 238,826 63,070 8,357 9,979 2,556
4 Capital One Financial Corp. 317,020 310,079 2,280 571 4,089 0
5 Citigroup Inc. 314,752 128,779 163,973 93 19,969 1,940
6 JP Morgan Chase & Co. 125,900 79,224 25,598 2,894 16,084 2,100
7 Morgan Stanley 81,539 57,570 12,719 414 9,512 1,325
8 MBNA Corp. 39,190 19,284 16,202 0 3,554 150
9 Bank of America Corp. 10,751 3,026 7,006 659 61 0
10 Sony Corp. 4,965 2,914 1,690 59 302 0
11 Royal Dutch/Shell Group of Cos. 3,744 2,703 10 1,032 0 0
12 First Data Corp. 2,948 1 0 13 2,934 0
13 HSBC Holdings Plc. 2,573 28 0 0 2,545 0
14 Skylight Financial Inc. 1,719 1,628 92 0 0 0
15 Juniper Bank 1,032 0 0 0 1,032 0
2004   Grand Total TV Print Radio Internet Outdoor
1 Citigroup Inc. $411,741 $247,313 $124,417 $48 $38,313 $1,650
2 Capital One Financial Corp. 349,313 332,130 15,823 1,289 70 0
3 Visa U.S.A Inc. 340,359 271,764 39,386 10,574 17,703 932
4 Mastercard International Inc. 326,017 237,169 64,820 8,614 14,586 828
5 American Express Co. 318,025 181,681 96,922 4,829 28,221 6,372
6 JP Morgan Chase & Co. 84,623 30,210 5,624 1,988 45,545 1,256
7 Morgan Stanley 83,644 63,110 15,069 114 4,670 681
8 Sony Corp. 15,541 8,753 6,368 0 419 0
9 Bank of America Corp. 12,087 6,594 4,875 589 29 0
10 MBNA Corp. 8,531 252 1,295 0 6,847 138
11 Royal Dutch/Shell Group of Cos. 4,069 89 2,981 1,000 0 0
12 HSBC Holdings Plc. 3,790 3 0 0 3,786 0
13 AT&T Inc. 3,411 0 1,237 0 2,174 0
14 Golf Extra LLC. 2,380 0 2,380 0 1 0
15 Exxon Mobil Corp. 2,374 2,374 0 0 0 0

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence

© 2006 American Banker