Top Companies in Credit Cards in U.S. Ad Spending
May 16, 2006, 10:08 a.m. EDT 1 Min Read
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Top Companies in Credit Cards in U.S. Ad Spending
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Published May 16, 2006 | |||||||
2005 | Grand Total | TV | Radio | Internet | Outdoor | ||
1 | American Express Co. | $519,764 | $258,697 | $220,911 | $7,262 | $24,495 | $8,398 |
2 | Visa U.S.A. Inc. | 329,025 | 244,016 | 68,579 | 8,315 | 8,115 | 0 |
3 | Mastercard International Inc. | 322,788 | 238,826 | 63,070 | 8,357 | 9,979 | 2,556 |
4 | Capital One Financial Corp. | 317,020 | 310,079 | 2,280 | 571 | 4,089 | 0 |
5 | Citigroup Inc. | 314,752 | 128,779 | 163,973 | 93 | 19,969 | 1,940 |
6 | JP Morgan Chase & Co. | 125,900 | 79,224 | 25,598 | 2,894 | 16,084 | 2,100 |
7 | Morgan Stanley | 81,539 | 57,570 | 12,719 | 414 | 9,512 | 1,325 |
8 | MBNA Corp. | 39,190 | 19,284 | 16,202 | 0 | 3,554 | 150 |
9 | Bank of America Corp. | 10,751 | 3,026 | 7,006 | 659 | 61 | 0 |
10 | Sony Corp. | 4,965 | 2,914 | 1,690 | 59 | 302 | 0 |
11 | Royal Dutch/Shell Group of Cos. | 3,744 | 2,703 | 10 | 1,032 | 0 | 0 |
12 | First Data Corp. | 2,948 | 1 | 0 | 13 | 2,934 | 0 |
13 | HSBC Holdings Plc. | 2,573 | 28 | 0 | 0 | 2,545 | 0 |
14 | Skylight Financial Inc. | 1,719 | 1,628 | 92 | 0 | 0 | 0 |
15 | Juniper Bank | 1,032 | 0 | 0 | 0 | 1,032 | 0 |
2004 | Grand Total | TV | Radio | Internet | Outdoor | ||
1 | Citigroup Inc. | $411,741 | $247,313 | $124,417 | $48 | $38,313 | $1,650 |
2 | Capital One Financial Corp. | 349,313 | 332,130 | 15,823 | 1,289 | 70 | 0 |
3 | Visa U.S.A Inc. | 340,359 | 271,764 | 39,386 | 10,574 | 17,703 | 932 |
4 | Mastercard International Inc. | 326,017 | 237,169 | 64,820 | 8,614 | 14,586 | 828 |
5 | American Express Co. | 318,025 | 181,681 | 96,922 | 4,829 | 28,221 | 6,372 |
6 | JP Morgan Chase & Co. | 84,623 | 30,210 | 5,624 | 1,988 | 45,545 | 1,256 |
7 | Morgan Stanley | 83,644 | 63,110 | 15,069 | 114 | 4,670 | 681 |
8 | Sony Corp. | 15,541 | 8,753 | 6,368 | 0 | 419 | 0 |
9 | Bank of America Corp. | 12,087 | 6,594 | 4,875 | 589 | 29 | 0 |
10 | MBNA Corp. | 8,531 | 252 | 1,295 | 0 | 6,847 | 138 |
11 | Royal Dutch/Shell Group of Cos. | 4,069 | 89 | 2,981 | 1,000 | 0 | 0 |
12 | HSBC Holdings Plc. | 3,790 | 3 | 0 | 0 | 3,786 | 0 |
13 | AT&T Inc. | 3,411 | 0 | 1,237 | 0 | 2,174 | 0 |
14 | Golf Extra LLC. | 2,380 | 0 | 2,380 | 0 | 1 | 0 |
15 | Exxon Mobil Corp. | 2,374 | 2,374 | 0 | 0 | 0 | 0 |
Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2006 American Banker