Top Credit Card Ad Spending
March 16, 2007, 10:08 a.m. EDT 1 Min Read
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Top Credit Card Ad Spending
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| Published March 16, 2007 | |||||||
| | TV | Radio | Internet | Outdoor | |||
| 1 | American Express Co. | 187,233 | 97,744 | 46,729 | 1,861 | 38,775 | 2,124 |
| 2 | Mastercard International Inc. | 121,528 | 81,845 | 22,985 | 5,266 | 10,416 | 1,016 |
| 3 | Visa USA Inc | 93,902 | 76,675 | 9,158 | 1,137 | 4,992 | 1,940 |
| 4 | JPMorgan Chase & Co. | 80,562 | 64,148 | 7,404 | 4 | 7,540 | 1,466 |
| 5 | Capital One Financial Corp | 62,985 | 56,811 | 0 | 0 | 6,168 | 6 |
| 6 | Citigroup Inc | 60,148 | 32,749 | 25,594 | 0 | 1,246 | 560 |
| 7 | Morgan Stanley | 57,670 | 27,711 | 18,883 | 1,918 | 9,143 | 15 |
| 8 | Royal Dutch Shell Plc | 5,868 | 5,734 | 0 | 0 | 134 | 0 |
| 9 | Bank of America Corp | 4,317 | 1,126 | 919 | 0 | 2,272 | 0 |
| 10 | HSBC Holdings Plc | 2,445 | 29 | 25 | 0 | 2,391 | 0 |
| 11 | Walt Disney Co | 1,616 | 1,616 | 0 | 0 | 0 | 0 |
| 12 | Washington Mutual Inc | 1,572 | 0 | 0 | 0 | 1,572 | 0 |
| 13 | Toronto-Dominion Bank | 1,371 | 0 | 24 | 0 | 1,348 | 0 |
| 14 | Wachovia Corp | 1,364 | 0 | 0 | 1,364 | 0 | 0 |
| 15 | Advanta Corp | 809 | 0 | 221 | 0 | 588 | 0 |
Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2007 American Banker