Top Credit Card Companies in Ad Spending
March 11, 2004, 10:08 a.m. EST 1 Min Read
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Top Credit Card Companies in Ad Spending
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Published Date | ||||||||||
2003 | Grand total | Print* | TV | |||||||
Total | Newspaper | Magazine | Trades | Total | Network | Spot | Cable | |||
1 | American Express | $294,610 | $148,386 | $101,600 | $41,125 | $5,661 | $146,224 | $61,856 | $47,331 | $37,037 |
2 | MasterCard | 276,515 | 91,077 | 52,261 | 34,789 | 4,027 | 185,438 | 142,661 | 17,207 | 25,570 |
3 | Visa | 272,994 | 46,815 | 20,155 | 24,402 | 2,258 | 226,180 | 165,463 | 21,695 | 39,022 |
4 | Discover Card | 57,448 | 7,016 | 2,095 | 4,808 | 114 | 50,431 | 38,309 | 4,087 | 8,035 |
5 | Diners Club | 293 | 293 | 212 | 13 | 68 | 0 | 0 | 0 | 0 |
TOTAL (millions) | $901.90 | $293.60 | $176.30 | $105.10 | $12.20 | $608.30 | $408.30 | $903.20 | $109.70 | |
2002 | Grand total | Print* | TV | |||||||
Total | Newspaper | Magazine | Trades | Total | Network | Spot | Cable | |||
1 | Visa | $279,055 | $53,369 | $27,947 | $23,503 | $1,919 | 225,687 | $176,630 | $9,686 | $39,371 |
2 | American Express | 271,192 | 135,062 | 97,735 | 34,866 | 2,461 | 136,130 | 78,846 | 22,750 | 34,534 |
3 | MasterCard | 236,032 | 85,123 | 50,741 | 31,633 | 2,750 | 150,909 | 110,664 | 8,284 | 31,960 |
4 | Discover Card | 61,241 | 18,022 | 2,748 | 15,068 | 205 | 43,218 | 33,760 | 1,567 | 7,891 |
5 | Diners Club | 220 | 220 | 69 | 52 | 98 | 0 | 0 | 0 | 0 |
TOTAL (millions) | $847.70 | $291.80 | $179.20 | $105.10 | $7.40 | $555.90 | $399.90 | $42.30 | $113.80 |
Note: Companies identified by the names they use in their advertising.
*Includes some English-language publications for foreign readers
Source: Competitrack
© 2004 American Banker