Top Credit Card Companies in Ad Spending

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Top Credit Card Companies in Ad Spending

Top Credit Card Companies in Ad Spending
Total print and television. Dollars in thousands
Published Date
2003 Grand total Print* TV
Total Newspaper Magazine Trades Total Network Spot Cable
1 American Express $294,610 $148,386 $101,600 $41,125 $5,661 $146,224 $61,856 $47,331 $37,037
2 MasterCard 276,515 91,077 52,261 34,789 4,027 185,438 142,661 17,207 25,570
3 Visa 272,994 46,815 20,155 24,402 2,258 226,180 165,463 21,695 39,022
4 Discover Card 57,448 7,016 2,095 4,808 114 50,431 38,309 4,087 8,035
5 Diners Club 293 293 212 13 68 0 0 0 0
  TOTAL (millions) $901.90 $293.60 $176.30 $105.10 $12.20 $608.30 $408.30 $903.20 $109.70
2002 Grand total Print* TV
Total Newspaper Magazine Trades Total Network Spot Cable
1 Visa $279,055 $53,369 $27,947 $23,503 $1,919 225,687 $176,630 $9,686 $39,371
2 American Express 271,192 135,062 97,735 34,866 2,461 136,130 78,846 22,750 34,534
3 MasterCard 236,032 85,123 50,741 31,633 2,750 150,909 110,664 8,284 31,960
4 Discover Card 61,241 18,022 2,748 15,068 205 43,218 33,760 1,567 7,891
5 Diners Club 220 220 69 52 98 0 0 0 0
  TOTAL (millions) $847.70 $291.80 $179.20 $105.10 $7.40 $555.90 $399.90 $42.30 $113.80


Note: Companies identified by the names they use in their advertising.
*Includes some English-language publications for foreign readers
Source: Competitrack
© 2004 American Banker