Top Credit Card Companies in Ad Spending
December 22, 2006, 10:08 a.m. EST 1 Min Read
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Top Credit Card Companies in Ad Spending
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Published December 22, 2006 | |||||||
Click here for year earlier data | |||||||
Grand total | TV | Radio | Internet | Outdoor | |||
1 | Visa Usa Inc | 309,350 | 217,568 | 72,140 | 2,246 | 11,069 | 6,327 |
2 | American Express Co | 294,526 | 148,872 | 102,574 | 2,350 | 33,355 | 7,375 |
3 | Mastercard International | 204,448 | 162,159 | 28,056 | 5,442 | 6,744 | 2,046 |
4 | Discover | 41,559 | 14,424 | 4,351 | 620 | 22,137 | 26 |
Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2006 American Banker