Top Credit Card Companies in Ad Spending

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Top Credit Card Companies in Ad Spending

Top Credit Card Companies in Ad Spending
In the first three quarters of 2006. Dollars in thousands
Published December 22, 2006
Click here for year earlier data
    Grand total TV Print Radio Internet Outdoor
1 Visa Usa Inc 309,350 217,568 72,140 2,246 11,069 6,327
2 American Express Co 294,526 148,872 102,574 2,350 33,355 7,375
3 Mastercard International 204,448 162,159 28,056 5,442 6,744 2,046
4 Discover 41,559 14,424 4,351 620 22,137 26


Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2006 American Banker