Top Credit Card Issuers in Ad Spending
January 25, 2006, 10:08 a.m. EST 1 Min Read
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Top Credit Card Issuers in Ad Spending
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| Published January 25, 2006 | |||||||
| Rank | Grand total | TV | Radio | Internet | Outdoor | ||
| 1 | American Express Co. | $304,026.8 | $166,445.1 | $115,568.9 | $3,150.3 | $14,836.3 | $4,026.2 |
| 2 | Visa Usa Inc. | 243,598.2 | 169,954.2 | 61,956.4 | 5,063.9 | 6,623.7 | 0.0 |
| 3 | Mastercard International Inc. | 214,878.3 | 161,576.1 | 42,733.4 | 5,105.8 | 4,861.1 | 601.8 |
| 4 | Citigroup Inc. | 185,793.1 | 66,246.3 | 109,476.2 | 0.0 | 8,635.4 | 1,435.2 |
| 5 | Capital One Financial Corp. | 167,536.1 | 164,416.8 | 330.0 | 571.2 | 2,218.1 | 0.0 |
| 6 | JPMorgan Chase & Co. | 65,216.4 | 41,227.6 | 13,655.7 | 264.8 | 8,535.2 | 1,533.1 |
| 7 | Morgan Stanley | 44,517.4 | 36,108.5 | 2,785.8 | 331.2 | 4,332.0 | 959.9 |
| 8 | MBNA Corp. | 38,195.8 | 19,029.6 | 15,698.1 | 0.0 | 3,368.1 | 100.0 |
| 9 | Bank of America Corp. | 9,299.3 | 3,019.4 | 5,564.1 | 658.7 | 57.1 | 0.0 |
| 10 | Sony Corp. | 4,152.8 | 2,914.2 | 1,128.8 | 59.0 | 50.8 | 0.0 |
| 11 | First Data Corp. | 2,934.4 | 0.0 | 0.0 | 0.0 | 2,934.4 | 0.0 |
| 12 | HSBC Holdings PLC | 2,065.3 | 28.2 | 0.0 | 0.0 | 2,037.1 | 0.0 |
| 13 | Skylight Financial Inc. | 1,239.9 | 1,181.1 | 58.8 | 0.0 | 0.0 | 0.0 |
| 14 | Providian Corp. | 612.0 | 83.1 | 0.0 | 0.0 | 528.9 | 0.0 |
| 15 | Juniper Bank | 563.1 | 0.0 | 0.0 | 0.0 | 563.1 | 0.0 |
| 16 | Golfextra Llc | 509.2 | 0.0 | 484.3 | 0.0 | 24.9 | 0.0 |
| 17 | Advanta Corp. | 482.1 | 202.7 | 266.9 | 0.0 | 12.4 | 0.0 |
| 18 | First National Bank of Omaha | 461.5 | 0.0 | 317.0 | 0.0 | 144.4 | 0.0 |
| 19 | Starbucks Corp. | 414.2 | 0.0 | 0.0 | 0.0 | 414.2 | 0.0 |
| 20 | Exxon Mobil Corp. | 380.9 | 0.0 | 377.5 | 0.0 | 3.4 | 0.0 |
Note: Spending reported under name of parent company
Source: TNS Media Intelligence
© 2006 American Banker