Top Credit Card Issuers in U.S. Ad Spending
Published October 20, 2006, 10:08 a.m. EDT
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Updated January 02, 1970, 9:08 a.m. EST
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Top Credit Card Issuers in U.S. Ad Spending
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| Published October 20, 2006 | |||||||
| Rank | Grand Total | TV | Radio | Internet | Outdoor | ||
| 1 | Mastercard | $110,334 | $96,922 | $9,941 | $2,838 | $506 | $126 |
| 2 | Visa | 93,959 | 66,235 | 25,360 | 1,038 | 987 | 339 |
| 3 | American Express | 63,249 | 29,906 | 24,672 | 532 | 7,602 | 536 |
| 4 | Morgan Stanley | 32,666 | 15,109 | 1,274 | 0 | 16,283 | 0 |
| 5 | JPMorgan Chase & Co. | 28,910 | 28,134 | 0 | 0 | 0 | 776 |
Note: Spending reported under name of parent company
Source: TNS Media Intelligence
© 2006 American Banker