Top Credit Card Issuers in U.S. Ad Spending

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Top Credit Card Issuers in U.S. Ad Spending

Top Credit Card Issuers in U.S. Ad Spending
In the second quarter of 2006. Dollars in thousands
Published October 20, 2006
Rank   Grand Total TV Print Radio Internet Outdoor
1 Mastercard $110,334 $96,922 $9,941 $2,838 $506 $126
2 Visa 93,959 66,235 25,360 1,038 987 339
3 American Express 63,249 29,906 24,672 532 7,602 536
4 Morgan Stanley 32,666 15,109 1,274 0 16,283 0
5 JPMorgan Chase & Co. 28,910 28,134 0 0 0 776

Note: Spending reported under name of parent company

Source: TNS Media Intelligence

© 2006 American Banker