Top Finance and Mortgage Companies in Ad Spending

View Table
Printer Friendly Version
Top Finance and Mortgage Companies in Ad Spending

Top Finance and Mortgage Companies in Ad Spending
In the first three quarters of 2006. Dollars in thousands
Published December 22, 2006
Click here for year earlier data
    Grand total TV Print Radio Internet Outdoor
1 IAC/Interactivecorp 93,122 42,598 5,302 3,850 41,372 0
2 General Motors Corp 60,442 43,607 3,561 1,150 10,115 2,010
3 Bankrate Inc 52,186 0 52,186 0 0 0
4 Dir-Finance & Mortgage Cos 37,866 0 37,866 0 0 0
5 Loanweb 32,995 0 23 0 32,971 0
6 Rock Holdings Inc 25,078 15,481 365 2,530 6,702 0
7 E-Loan Inc 17,957 15,661 0 393 1,530 373
8 Lowratesource 16,570 0 0 0 16,570 0
9 American Equity Mortgage Inc 15,944 3,852 59 11,932 101 0
10 JG Wentworth Securities Inc 14,810 14,182 0 0 629 0
11 Ameriquest Capital Corp 13,840 10,310 601 0 2,246 682
12 1-800-Bar None 11,935 11,935 0 0 0 0
13 Cashcall Inc 11,176 11,176 0 0 0 0
14 Emigrant Savings Bank 9,152 0 0 0 9,152 0
15 Ratemarketplace.Com 8,800 0 0 0 8,800 0
16 Federal Home Loan Mortgage Corp 8,240 1,488 2,078 0 4,674 0
17 Mortgage Market Information Service 8,091 0 8,071 0 20 0
18 Axa Group 7,776 0 2,798 0 0 0
19 800Creditcarddebt.Com 7,640 7,640 0 0 0 0
20 Best Interest Rate Mortgage 7,376 0 7,376 0 0 0
21 Wall Street Mortgage Bankers Ltd 5,613 0 5,613 0 0 0


Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2006 American Banker