Top Financial Companies in Ad Spending

December 22, 2006, 10:08 a.m. EST 1 Min Read

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Top Financial Companies in Ad Spending
In the first three quarters of 2006. Dollars in thousands Published December 22, 2006
		Grand total	TV	Print	Radio	Internet	Outdoor
1	Visa USA Inc	309,350	217,568	72,140	2,246	11,069	6,327
2	American Express Co	294,526	148,872	102,574	2,350	33,355	7,375
3	Citigroup Inc	293,029	135,821	131,974	741	19,510	8,557
4	Capital One Financial Corp	236,722	189,563	9,564	2,903	33,307	1,386
5	JPMorgan Chase & Co	234,218	109,132	84,825	9,283	16,958	14,021
6	TDBankorth/Ameritrade	227,442	83,195	42,321	1,836	104,751	1,622
7	Mastercard International Inc	204,448	162,159	28,056	5,442	6,744	2,046
8	Berkshire Hathaway Inc	157,738	135,005	3,538	0	6,476	12,718
9	Bank of America Corp	131,976	60,956	31,450	10,149	24,780	4,642
10	FMR Corp	131,422	40,594	53,933	581	62,404	1,158
11	Charles Schwab Corp	130,767	50,770	21,751	0	56,327	1,919
12	Washington Mutual Inc	122,662	40,418	57,522	2,754	12,850	8,102
13	Wachovia Corp	105,488	52,844	41,241	6,584	3,113	1,705
14	E-Trade Financial Corp	100,100	12,905	23,211	246	63,688	50
15	Morgan Stanley	99,637	38,717	14,876	930	42,805	2,308
16	IAC/Interactivecorp	93,122	42,598	5,302	3,850	41,372	0
17	Scottrade Inc	83,860	3,453	2,040	400	77,967	0
18	White Mountain Insurance Group Ltd	78,667	76,815	0	1,581	271	0
19	T Rowe Price Group Inc	68,312	17,616	47,550	0	3,146	0
20	Wells Fargo & Co	63,159	17,632	16,042	10,302	6,087	5,202
21	General Motors Corp	60,442	43,607	3,561	1,150	10,115	2,010
22	State Farm	57,690	20,782	14,466	2,023	8,030	12,389
23	Nationwide Mutual Insurance Co	55,571	36,555	10,772	1,155	5,068	2,022
24	Royal Bank of Scotland	55,129	28,677	21,972	1,783	785	1,911
25	Bankrate Inc	52,186	0	52,186	0	0	0
26	UBS AG	51,369	32,302	18,086	733	15	232
27	Forex Capital Markets Llc	46,006	0	0	0	46,006	0
28	HSBC Holdings	42,490	7,776	9,604	121	20,012	4,978
29	Discover	41,559	14,424	4,351	620	22,137	26
30	St Paul Travelers Co Inc	40,177	37,190	2,892	13	82	0
31	AIG American International Group	38,184	26,418	10,694	519	8	545
32	Dir-Finance & Mortgage Cos	37,866	0	37,866	0	0	0
33	Metropolitan Life Ins Co	34,244	19,928	10,417	604	2,528	767
34	Safe Auto Group Inc	33,342	33,150	0	0	14	179
35	Loanweb	32,995	0	23	0	32,971	0
36	Countrywide Financial Corp	30,521	6,569	14,758	84	8,935	175
37	Vanguard Group Inc	30,064	0	21,835	0	8,229	0
38	Suntrust Banks Inc	29,600	1,297	25,369	2,662	67	204
39	PNC Financial Services Group Inc	28,729	5,311	17,031	4,714	1,147	526
40	Allstate Corp	26,841	2,691	9,212	3,179	3,820	7,939
41	Merrill Lynch & Co Inc	26,731	16,367	10,360	0	0	4
42	National City Corp	26,633	4,629	14,726	3,679	137	3,462
43	Sharebuilder Corp	26,366	0	42	0	26,324	0
44	ING Group	25,275	11,839	2,031	287	9,417	1,700
45	Rock Holdings Inc	25,078	15,481	365	2,530	6,702	0
46	Hartford Financial	24,620	14,247	9,856	69	169	279
47	Liberty Mutual Insurance Co	24,589	15,748	7,844	0	970	27
48	Franklin Resources Inc	23,495	12,113	10,862	520	0	0
49	Jones Financial Cos	23,068	13,702	8,921	201	35	209
50	Citizens Bank	19,646	104	17,139	432	8	1,963
51	Fifth Third Bancorp	19,602	4,137	14,242	459	54	711
52	Zurich Financial Services Group	19,028	12,574	3,037	1,590	324	1,504
53	Golden West Financial Corp	18,886	0	18,885	0	1	0
54	Deutsche Bank	18,595	3,221	14,284	0	958	132
55	E-Loan Inc	17,957	15,661	0	393	1,530	373
56	Fisher Investments Inc	17,874	0	1,680	0	16,194	0
57	Keycorp	17,694	1,556	13,539	1,388	4	1,208
58	Progressive Corp	17,417	13,824	798	547	1,892	355
59	Compass Bankshares Inc	16,765	1,144	4,336	5,380	5,287	619
60	Lowratesource	16,570	0	0	0	16,570	0
61	American Equity Mortgage Inc	15,944	3,852	59	11,932	101	0
62	Barclays Plc	15,600	7,896	6,351	26	1,258	68
63	Credit Suisse Group	15,179	1,577	13,601	0	0	0
64	JG Wentworth Securities Inc	14,810	14,182	0	0	629	0
65	State Street Corp	14,632	0	14,632	0	0	0
66	Amsouth Bancorp	14,225	867	8,020	4,358	0	980
67	American Century Cos Inc	14,072	2,378	11,259	0	435	0
68	Ameriquest Capital Corp	13,840	10,310	601	0	2,246	682
69	BB&T Corp	13,814	3,239	8,570	1,911	3	92
70	AG Edwards & Sons Inc	13,580	4,936	5,289	95	3,183	77
71	ABN Amro	12,573	269	11,551	98	37	618
72	Massachusetts Mutual Life Ins Co	12,571	11,631	940	0	25,142	0
73	Commerce Bancorp Inc	12,537	3,484	8,935	0	0	118
74	Bank of New York	12,330	2,254	10,076	0	0	0
75	1-800-Bar None	11,935	11,935	0	0	0	0
76	New York Life Insurance Co	11,697	10,452	1,126	55	1	62
77	John Hancock Mutual Life Insurance Co	11,349	11,253	73	0	23	0
78	Sovereign Bancorp Inc	11,205	280	9,967	201	415	344
79	Cashcall Inc	11,176	11,176	0	0	0	0
80	U.S. Bancorp	11,005	5,615	3,942	174	201	1,073
81	Regions Financial Corp	9,676	5,169	3,502	0	5	1,000
82	American Family Mutual Insurance Co	9,363	1,907	2,885	480	622	3,470
83	Insweb Corp	9,254	0	29	0	9,226	0
84	Emigrant Savings Bank	9,152	0	0	0	9,152	0
85	Byron Udell & Associates	8,935	87	860	0	7,988	0
86	Ratemarketplace.Com	8,800	0	0	0	8,800	0
87	Raymond James Financial Inc	8,780	3,723	5,051	0	2	5
88	Northwestern Mutual Life Insurance Co	8,714	6,027	2,687	0	0	0
89	Quotesmith Corp	8,654	40	6,159	2,455	0	0
90	Bankatlantic Bancorp Inc	8,352	602	7,670	39	0	42
91	Pacific Life Insurance Co	8,288	8,124	133	25	7	0
92	Federal Home Loan Mortgage Corp	8,240	1,488	2,078	0	4,674	0
93	Mortgage Market Information Service	8,091	0	8,071	0	20	0
94	Direct Insurance Systems Corp	7,969	7,969	0	0	0	0
95	Axa Group	7,776	4,977	2,798	0	0	0
96	800Creditcarddebt.Com	7,640	7,640	0	0	0	0
97	Bank Of Tokyo-Mitsubishi Ltd	7,538	1,710	3,458	789	18	1,563
98	Best Interest Rate Mortgage	7,376	0	7,376	0	0	0
99	Aetna Inc	7,316	0	2,807	0	4,096	413
100	Allianz	7,029	6,017	882	97	33	0
101	Fxtrek.Com	6,950	0	0	0	6,950	0
102	First National Bank	6,404	360	5,172	0	31	842
103	Northern Trust Corp	6,368	4	5,465	0	899	0
104	TCF Financial Corp	6,257	199	5,165	328	19	545
105	Banque Nationale De Paris	6,047	1,196	2,390	1,585	10	868
106	M&T Bank Corp	5,991	100	5,718	0	32	141
107	Huntington Bancshares Inc	5,971	1,196	4,609	0	58	108
108	Astoria Financial Corp	5,954	0	5,954	0	0	0
109	Wall Street Mortgage Bankers Ltd	5,613	0	5,613	0	0	0
110	Select Quote Insurance Service	5,542	5,258	0	284	0	0
111	Fiserv Inc	5,295	0	0	0	5,295	0
112	Saul Centers Inc	5,240	1,106	3,635	0	11	488
113	General Insurance Agency	5,078	5,078	0	0	0	0
114	Guaranty Bank	5,037	204	4,715	115	3	0
115	Provident Bank	5,024	0	4,792	0	27	204
116	Ohio Savings Bank	4,953	1	4,952	0	0	0
117	Popular Inc	4,832	65	4,709	25	0	33
118	Bank Of Montreal	4,599	198	3,774	0	50	578
119	Refco Inc	4,550	369	310	0	3,871	0
120	Sunstone Distribution Services	4,001	0	4,001	0	0	0
121	Ariel Capital Management Inc.	3,948	0	3,948	0	0	0
122	Republic First Bancorp Inc	3,942	0	3,936	6	0	0
123	Webster Bank	3,938	93	3,053	363	0	429
124	Commerce Bancshares Inc	3,910	3,571	82	0	0	256
125	Valley National Bancorp	3,667	0	3,453	0	9	204
126	Blue Cross & Blue Shield Associates	3,662	16	3,645	0	0	1
127	Colonial Bancgroup Inc	3,592	3	3,204	276	0	109
128	Marshall & Ilsley Corp	3,547	68	2,574	0	266	639
129	Bankunited Financial Corp	3,507	37	3,387	0	83	0
130	Stilwell Financial Inc	3,501	0	3,501	0	0	0
131	Friedman Billings Ramsey Group Inc	3,493	3,493	0	0	0	0
132	Comerica Inc	3,471	222	2,905	201	104	40
133	Eastwood Insurance	3,344	3,336	0	0	8	0
134	Marsh & Mclennan Cos Inc	3,305	0	3,305	0	0	0
135	Aegon Nv	3,289	2,847	229	0	0	213
136	Nuveen Investments Llc	3,280	0	3,280	0	0	0
137	Amcore Financial Inc	3,190	0	3,163	0	0	28
138	Independence Community Bank Corp	3,186	0	3,186	0	0	0
139	Hudson City Savings Bank	3,165	0	3,165	0	0	0
140	Peoples Bank	3,037	6	2,524	9	3	496
141	Aon Corp	3,037	1,975	1,061	0	1	0
142	Third Federal Bank	2,978	0	2,940	0	0	38
143	Comparisonmarket Inc	2,870	109	0	0	2,761	0
144	Mutual of Omaha Insurance	2,869	676	1,361	0	0	832
145	Independent Insurance Agents & Brokers of America	2,836	1,700	307	0	812	18
146	Flagstar Bancorp Inc	2,629	507	1,907	55	58	101
147	Ameriprise Financial Inc	2,626	0	0	0	2,626	0
148	Dollar Bank	2,559	17	2,221	0	65	256
149	Zions Bancorp	2,522	703	1,192	0	53	574
150	Mercantile Bancorp Inc	2,500	9	2,471	0	0	19
151	American Automobile Association	2,425	2,214	83	0	129	0
152	Indymac Bancorp Inc	2,376	0	2,363	0	13	0
153	Downey Savings Bank	2,306	0	2,306	0	0	0
154	Humana Inc	2,302	0	2,302	0	0	0
155	Fred Loya Insurance	2,279	1,898	0	0	0	382
156	Ironstone Bank	2,261	23	2,238	0	0	0
157	First Midwest Bank	2,179	3	2,040	0	16	120
158	MAF Bancorp	2,143	0	2,143	0	0	0
159	Country Cos	2,022	1,910	10	0	15	87
160	Sterling Bank & TrustFsb	2,021	667	1,179	0	0	175
161	Dickinson Financial Corp	2,012	234	1,778	0	0	0
162	Marquette National Corp	2,003	15	1,975	0	0	13
163	RBC Financial Group	2,001	30	1,584	0	202	185
164	First Niagara Financial Group Inc	1,931	3	1,644	0	0	284
165	Matrix Direct Insurance Co	1,900	1,241	453	0	206	0
166	Mellon Financial Corp	1,867	271	1,596	0	0	0
167	Synovus Financial Corp	1,866	46	53	248	5	1,513
168	Acceptance Insurance Cos Inc	1,855	1,826	3	0	0	26
169	North Fork Bancorp Inc	1,806	498	1,076	0	0	232
170	Associated Bancorp	1,765	0	1,506	0	0	259
171	Columbia Banking Federal Savings & Loan Association	1,758	0	1,758	0	0	0
172	Apple Bank For Savings	1,674	0	1,674	0	0	0
173	Old Second Bancorp Inc	1,666	0	1,666	0	0	0
174	U.S.Agencys Insurance Co	1,661	1,621	0	0	0	40
175	UMB Financial Corp	1,656	0	1,609	0	0	46
176	21St Century Insurance Group	1,611	1	0	0	799	811
177	Cullen/Frost Bankers Inc	1,600	555	1,034	0	0	11
178	Pff Bank & Trust	1,595	0	644	75	0	876
179	Western Financial Bank	1,576	0	1,576	0	0	0
180	International Bank of Commerce	1,536	1,100	247	0	0	190
181	First Citizens Banc Shares Inc	1,533	142	1,274	0	0	118
182	Newalliance Bank	1,521	215	1,286	0	1	19
183	Investors Savings Bank	1,470	0	1,431	0	0	38
184	Life Quotes Inc	1,427	0	0	1,427	0	0
185	Dashers Insurance Services Inc	1,378	1,378	0	0	0	0
186	Florida State of Insurance Brokers	1,376	1,376	0	0	0	0
187	Kearny Federal Bank	1,317	0	1,317	0	0	0
188	Great Florida Bank	1,310	0	1,310	0	0	0
189	First Tenessee National Corp	1,285	232	902	0	11	140
190	Midfirst Bank	1,281	213	981	0	0	88
191	Coast Bank of Florida	1,269	0	1,177	0	2	89
192	Skylight Financial Inc	1,264	1,238	27	0	0	0
193	Mizuho Corp Bank Ltd	1,261	0	1,261	0	0	0
194	Davis Distributors Llc	1,136	0	1,136	0	0	0
195	Excelsior Funds	1,132	0	586	0	546	0
196	Calvert Group	831	0	831	0	0	0