Top Insurance Brokers in Ad Spending

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Top Insurance Brokers in Ad Spending

Top Insurance Brokers in Ad Spending
In the first three quarters of 2006. Dollars in thousands
Published December 22, 2006
    Grand total TV Print Radio Internet Outdoor
1 Safe Auto Group Inc 33,342 33,150 0 0 14 179
2 Insweb Corp 9,254 0 29 0 9,226 0
3 Byron Udell & Associates Inc 8,935 87 860 0 7,988 0
4 Quotesmith Corp 8,654 40 6,159 2,455 0 0
5 Direct Insurance Systems Corp 7,969 7,969 0 0 0 0
6 Select Quote Insurance Service 5,542 5,258 0 284 0 0
7 Fiserv Inc 5,295 0 0 0 5,295 0
8 General Insurance Agency 5,078 5,078 0 0 0 0
9 Eastwood Insurance 3,344 3,336 0 0 8 0
10 Aon Corp 3,037 1,975 1,061 0 1 0
11 Comparisonmarket Inc 2,870 109 0 0 2,761 0
12 Independent Insurance Agents& Brokers of America 2,836 1,700 307 0 812 18
13 American Automobile Association 2,425 2,214 83 0 129 0
14 Humana Inc 2,302 0 2,302 0 0 0
15 Fred Loya Insurance 2,279 1,898 0 0 0 382
16 Country Cos. 2,022 1,910 10 0 15 87
17 Matrix Direct Insurance Co 1,900 1,241 453 0 206 0
18 Acceptance Insurance Cos Inc 1,855 1,826 3 0 0 26
19 U.S Agencys Insurance Co 1,661 1,621 0 0 0 40
20 21St Century Insurance Group 1,611 1 0 0 799 811
21 Life Quotes Inc 1,427 0 0 1,427 0 0
22 Dashers Insurance Services Inc 1,378 1,378 0 0 0 0
23 Florida State of Insurance Brokers 1,376 1,376 0 0 0 0


Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2006 American Banker