Top Insurance Brokers in Ad Spending
Published December 22, 2006, 10:08 a.m. EST
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Updated January 02, 1970, 9:08 a.m. EST
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Top Insurance Brokers in Ad Spending
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| Published December 22, 2006 | |||||||
| Grand total | TV | Radio | Internet | Outdoor | |||
| 1 | Safe Auto Group Inc | 33,342 | 33,150 | 0 | 0 | 14 | 179 |
| 2 | Insweb Corp | 9,254 | 0 | 29 | 0 | 9,226 | 0 |
| 3 | Byron Udell & Associates Inc | 8,935 | 87 | 860 | 0 | 7,988 | 0 |
| 4 | Quotesmith Corp | 8,654 | 40 | 6,159 | 2,455 | 0 | 0 |
| 5 | Direct Insurance Systems Corp | 7,969 | 7,969 | 0 | 0 | 0 | 0 |
| 6 | Select Quote Insurance Service | 5,542 | 5,258 | 0 | 284 | 0 | 0 |
| 7 | Fiserv Inc | 5,295 | 0 | 0 | 0 | 5,295 | 0 |
| 8 | General Insurance Agency | 5,078 | 5,078 | 0 | 0 | 0 | 0 |
| 9 | Eastwood Insurance | 3,344 | 3,336 | 0 | 0 | 8 | 0 |
| 10 | Aon Corp | 3,037 | 1,975 | 1,061 | 0 | 1 | 0 |
| 11 | Comparisonmarket Inc | 2,870 | 109 | 0 | 0 | 2,761 | 0 |
| 12 | Independent Insurance Agents& Brokers of America | 2,836 | 1,700 | 307 | 0 | 812 | 18 |
| 13 | American Automobile Association | 2,425 | 2,214 | 83 | 0 | 129 | 0 |
| 14 | Humana Inc | 2,302 | 0 | 2,302 | 0 | 0 | 0 |
| 15 | Fred Loya Insurance | 2,279 | 1,898 | 0 | 0 | 0 | 382 |
| 16 | Country Cos. | 2,022 | 1,910 | 10 | 0 | 15 | 87 |
| 17 | Matrix Direct Insurance Co | 1,900 | 1,241 | 453 | 0 | 206 | 0 |
| 18 | Acceptance Insurance Cos Inc | 1,855 | 1,826 | 3 | 0 | 0 | 26 |
| 19 | U.S Agencys Insurance Co | 1,661 | 1,621 | 0 | 0 | 0 | 40 |
| 20 | 21St Century Insurance Group | 1,611 | 1 | 0 | 0 | 799 | 811 |
| 21 | Life Quotes Inc | 1,427 | 0 | 0 | 1,427 | 0 | 0 |
| 22 | Dashers Insurance Services Inc | 1,378 | 1,378 | 0 | 0 | 0 | 0 |
| 23 | Florida State of Insurance Brokers | 1,376 | 1,376 | 0 | 0 | 0 | 0 |
Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2006 American Banker