Top Insurance Companies in U.S. Ad Spending

May 17, 2005, 10:08 a.m. EDT 1 Min Read

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Top Insurance Companies in U.S. Ad Spending
Dollars in thousands Published May 17, 2005
2004		Grand total	TV	Print	Radio	Internet	Outdoor
1	Allstate	$269,913	$164,230	$48,410	$34,745	$12,210	$10,318
2	Berkshire Hathaway	253,913	180,757	18,776	42,251	599	11,531
3	State Farm Mutual Auto Insurance	229,151	148,036	40,504	13,900	17,186	9,525
4	Progressive	193,490	168,682	4,835	5,888	13,631	453
5	Blue Cross & Blue Shield Assn	85,974	45,984	21,966	4,864	2,936	10,223
6	Aflac	68,914	66,512	2,396	0	0	6
7	AIG American International Group	55,801	41,135	13,612	83	179	793
8	Liberty Mutual Insurance	47,261	18,775	22,345	5,317	797	28
9	Nationwide Mutual Insurance	45,786	32,493	4,784	6,830	152	1,527
10	Aetna	38,256	3,109	33,484	27	850	787
11	United Healthcare Group	37,332	9,997	23,348	2,943	926	117
12	Kaiser Permanente	32,847	22,985	5,590	1,946	2,134	193
13	Mercury General	27,067	26,411	656	0	0	0
14	Humana	24,829	11,914	12,596	123	100	96
15	Pacificare Health Systems	21,123	11,540	8,752	820	0	10
16	Pacific Life Insurance	20,675	19,715	943	0	0	16
17	Zurich Financial Services Group	20,446	15,322	2,827	1,037	639	622
18	Metropolitan Life Insurance	20,418	13,329	5,727	349	1,010	3
19	New York Life Insurance	17,875	6,458	11,162	237	0	18
20	Platinum Health Plus	17,189	17,115	74	0	0	0
21	21st Century Insurance Group	14,657	12,585	483	77	292	1,220
22	Mutual of Omaha Insurance	14,397	13,360	766	0	270	1
23	Conseco Inc	13,769	10,113	1,514	2,142	0	0
24	John Hancock Mutual Life Insurance	13,278	13,221	50	0	7	0
25	American Family Mutual Insurance	12,705	9,493	1,841	317	150	905
2003		Grand total	TV	Print	Radio	Internet	Outdoor
1	Allstate	$198,055	$118,941	$30,423	$25,792	$11,081	$11,818
2	State Farm Mutual Auto Insurance	186,644	110,907	38,020	10,870	18,873	7,974
3	Berkshire Hathaway	168,450	119,913	16,070	27,526	3,702	1,239
4	Progressive	152,130	141,942	3,134	648	4,121	2,286
5	Blue Cross & Blue Shield Assn	76,127	42,894	19,035	4,936	893	8,370
6	Aflac	60,802	59,056	1,188	413	0	146
7	AIG American InternationalGroup	38,624	26,045	12,121	0	24	434
8	Liberty Mutual Insurance	37,641	12,024	24,416	834	363	5
9	Pacific Life Insurance	32,180	28,920	3,171	0	0	89
10	Zurich Financial Services Group	31,646	15,947	13,786	1,281	157	475
11	New York Life Insurance	30,824	16,764	13,831	64	103	63
12	Nationwide Mutual Insurance	26,951	16,965	1,808	7,684	145	349
13	Aetna	23,900	10,325	12,868	84	24	599
14	Cigna	21,634	4,027	17,534	73	0	0
15	Metropolitan Life Insurance	18,814	14,173	4,067	558	12	4
16	Mercury General	17,009	16,733	276	0	0	0
17	Pacificare Health Systems	14,622	9,261	4,307	263	0	792
18	Kaiser Permanente	14,602	9,114	3,210	1,457	822	0
19	Humana	13,160	10,006	2,769	264	24	98
20	United Healthcare Group	12,628	938	10,315	823	112	441
21	Mutual Of Omaha Insurance	12,166	11,333	588	0	246	0
22	American Family Mutual Insurance	11,140	8,645	1,423	298	47	727
23	Conseco	10,808	7,751	2,999	58	0	0
24	Amica Mutual Insurance	9,383	4,339	54	4,951	0	40
25	Hartford Financial Service Group	8,632	4,284	4,296	0	47	6

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence