Top Insurers in U.S. Ad Spending

May 16, 2006, 10:08 a.m. EDT 1 Min Read

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Top Insurers in U.S. Ad Spending
Dollars in thousands Published May 16, 2006
2005		Grand Total	TV	Print	Radio	Internet	Outdoor
1	State Farm Mutual Auto Insurance Co.	$292,554	$209,588	$39,130	$12,750	$14,208	$16,878
2	Berkshire Hathaway Inc.	290,205	191,490	24,106	57,961	1,424	15,225
3	Allstate Corp.	272,125	206,039	16,817	23,034	20,012	6,224
4	Progressive Corp.	249,175	232,677	2,224	9,706	3,439	1,129
5	Blue Cross & Blue Shield Association	92,445	46,686	27,684	6,288	754	11,033
6	AIG American International Group Inc.	80,775	67,481	12,375	250	476	193
7	Aflac Inc.	75,074	72,026	2,515	504	20	8
8	Nationwide Mutual Insurance Co.	72,778	44,431	17,474	7,317	2,771	785
9	Aetna Inc.	55,515	5,462	33,639	2	15,771	640
10	Liberty Mutual Insurance Co.	47,050	17,890	21,781	5,054	2,295	30
11	AARP	44,998	37,664	7,136	0	198	0
12	Unitedhealth Group Inc.	43,549	12,873	24,976	3,002	2,373	325
13	Humana Inc.	38,697	17,288	21,208	0	81	120
14	Zurich Financial Services Group	38,613	31,640	3,639	2,171	4	1,159
15	Kaiser Permanente	35,019	24,664	5,723	2,525	1,692	416
16	New York Life Insurance Co.	33,691	11,659	19,751	2,273	1	7
17	Mercury General Corp.	33,137	32,946	191	0	0	0
18	Metropolitan Life Insurance Co.	29,632	18,182	8,753	1,646	1,051	0
19	Pacificare Health Systems Inc.	26,856	17,846	8,018	0	933	58
20	American Family Mutual Insurance Co.	25,724	15,687	7,008	872	58	2,098
21	U.S. Government	23,264	6,756	15,349	0	1,145	15
22	Mutual of Omaha Insurance Co.	16,840	15,674	495	71	333	268
23	Pacific Life Insurance Co.	16,058	15,876	182	0	1	0
24	21St Century Insurance Group	15,700	13,213	3	0	705	1,779
25	United Insurance Cos.	15,003	14,187	121	524	171	0
26	Delta Dental Plan Association	13,361	4,135	7,160	1,491	28	547
27	Prudential Financial Inc.	13,360	5,640	7,713	0	1	6
28	Hartford Financial Services Group Inc.	13,264	5,219	7,446	413	13	174
29	Together Rx LLC	11,300	9,252	1,551	360	137	0
30	Cigna Corp.	10,449	7,282	3,126	5	0	36
31	Amica Mutual Insurance Co.	10,053	7,828	1,324	866	34	0
32	John Hancock Mutual Life Insurance Co.	9,266	8,990	158	0	118	0
33	Allianz AG	8,912	6,195	2,525	168	25	0
34	Wellpoint Inc.	8,525	1,132	6,478	849	66	0
35	Conseco Inc.	7,853	6,067	1,763	0	0	23
36	Quotesmith Corp.	6,814	19	6,794	0	1	0
37	Chubb Corp.	6,565	83	5,202	1,220	0	60
38	Assurant Inc.	6,543	6,085	310	48	79	21
39	Health Systems International Inc.	6,445	2,389	3,954	98	3	0
40	HIP Health Insurance Plan/Greater NY	6,343	487	5,223	0	0	633
41	Oxford Health Plans Inc.	6,247	1,351	4,733	0	0	163
42	American Automobile Association	6,137	2,123	1,272	39	32	2,671
43	Free Medicine Direct	6,022	6,022	0	0	0	0
44	Novartis Ag	5,831	4,356	1,475	0	0	0
45	Ehealthinsurance Services	5,783	0	56	0	5,728	0
46	Aegon	5,374	4,748	626	0	0	0
47	Wellcare Group of Cos.	5,347	127	5,201	0	0	19
48	Preferred Care	5,106	190	4,769	0	7	140
49	Marsh & Mclennan Cos.	5,032	0	5,026	0	0	6
50	Chase Insurance Life Co.	4,944	0	4,944	0	0	0
2004		Grand Total	TV	Print	Radio	Internet	Outdoor
1	Allstate Corp.	$269,918	$164,236	$48,409	$34,745	$12,210	$10,318
2	Berkshire Hathaway Inc.	253,919	180,759	18,779	42,251	599	11,531
3	State Farm Mutual Auto Insurance Co.	229,156	148,036	40,509	13,900	17,186	9,525
4	Progressive Corp.	193,478	168,678	4,828	5,888	13,631	453
5	Blue Cross & Blue Shield Association	85,925	45,983	21,918	4,864	2,936	10,223
6	Aflac Inc.	68,917	66,514	2,396	0	0	6
7	AIG American International Group Inc.	55,804	41,135	13,614	83	179	793
8	Liberty Mutual Insurance Co.	47,259	18,772	22,345	5,317	797	28
9	Nationwide Mutual Insurance Co.	45,789	32,493	4,786	6,830	152	1,527
10	Unitedhealth Group Inc.	42,263	9,997	28,279	2,943	926	117
11	Aetna Inc.	38,256	3,109	33,484	27	850	787
12	AARP	33,805	28,498	4,944	1	363	0
13	Kaiser Permanente	32,856	22,988	5,595	1,946	2,134	193
14	Mercury General Corp.	27,030	26,376	654	0	0	0
15	Humana Inc.	24,828	11,914	12,595	123	100	96
16	Pacificare Health Systems Inc.	21,112	11,524	8,757	820	0	10
17	Zurich Financial Services Group	20,721	15,322	3,102	1,037	639	622
18	Pacific Life Insurance Co.	20,678	19,717	944	0	0	16
19	Metropolitan Life Insurance Co.	20,414	13,329	5,724	349	1,010	3
20	New York Life Insurance Co.	17,875	6,458	11,162	237	0	18
21	Wellpoint Inc.	17,817	1,249	15,828	634	46	59
22	Platinum Health Plus	17,217	17,143	74	0	0	0
23	21St Century Insurance Group	14,657	12,585	483	77	292	1,220
24	Mutual of Omaha Insurance Co.	14,397	13,360	766	0	270	1
25	Conseco Inc.	13,769	10,113	1,514	2,142	0	0
26	John Hancock Mutual Life Insurance Co.	13,278	13,221	50	0	7	0
27	American Family Mutual Insurance Co.	12,705	9,493	1,841	317	150	905
28	Glaxosmithkline Plc	12,704	5,865	6,440	398	0	0
29	Delta Dental Plan Association	10,309	3,849	4,838	1,322	9	291
30	Amica Mutual Insurance Co.	9,742	6,242	56	3,416	28	0
31	HIP Health Insurance Plan/Greater NY	9,204	3,695	4,723	0	3	783
32	Novartis Ag	8,688	7,545	775	0	368	0
33	Prudential Financial Inc.	8,619	2,910	5,406	0	282	21
34	U.S. Government	8,399	4,243	4,070	0	82	4
35	Oxford Health Plans Inc.	8,238	1,933	5,147	0	1,047	111
36	Hartford Financial Services Group Inc.	8,087	375	7,408	250	42	12
37	Ehealthinsurance Services	7,963	4,613	0	195	3,155	0
38	Medco Health Solutions Inc.	7,630	0	7,630	0	0	0
39	Chubb Corp.	6,435	102	5,276	1,035	0	22
40	JPMorgan Chase & Co.	5,992	0	5,630	0	361	0
41	Massachusetts Mutual Life Insurance Co.	5,976	5,268	708	0	0	0
42	Allianz Ag	5,924	77	5,773	75	0	0
43	Quotesmith Corp.	5,805	0	5,744	0	61	0
44	United Insurance Cos.	5,698	3,319	50	878	1,428	23
45	Wellcare Group of Cos.	5,468	0	5,433	0	0	34
46	ING Group	4,715	3,931	110	0	674	0
47	St Paul Cos.	4,290	4,206	84	0	0	0
48	American Farm Bureau Federation	3,722	2,911	31	0	0	780
49	American Dental Association	3,667	0	3,667	0	0	0
50	Health Plus Inc.	3,666	1,052	1,289	0	0	1,324

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence