Top Insurers in U.S. Ad Spending

Published October 20, 2006, 10:08 a.m. EDT

Updated January 02, 1970, 9:08 a.m. EST

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Top Insurers in U.S. Ad Spending

Top Insurers in U.S. Ad Spending
In the second quarter of 2006. Dollars in thousands Published October 20, 2006
Rank		Grand Total	TV	Print	Radio	Internet	Outdoor
1	AIG American International Group Inc.	$18,709	$14,188	$4,445	$76	$0	$0
2	State Farm Insurance Corp	18,296	7,357	3,973	548	2,440	3,979
3	Nationwide Mutual Insurance Co.	14,957	8,846	2,547	402	2,251	911
4	St. Paul Travelers	13,461	13,291	161	0	9	0
5	Metlife Inc.	10,778	10,029	749	0	0	0
6	Berkshire Hathaway, Inc.	8,342	1,609	221	0	2,498	4,013
7	Liberty Mutual group	8,067	5,481	2,581	0	2	4
8	Allstate Corp.	6,857	277	1,530	965	1,293	2,792
9	Farmers Insurance Group	6,420	5,353	212	286	2	567
10	Progressive Corp.	6,292	5,744	139	0	409	0
11	New York Life Insurance Co.	4,846	4,122	725	0	0	0
12	The Hartford Financial Services Group	4,657	4,657	0	0	0	0
13	Manulife Financial Corp.	3,357	3,357	0	0	0	0
14	Cigna Corp.	2,252	0	2,252	0	0	0
15	Quotesmith.com, Inc.	2,204	8	2,196	0	0	0
16	Northwestern Mutual Financial Network	1,923	1,923	0	0	0	0
17	American Family Insurance	1,625	25	541	90	205	765

Note: Spending reported under name of parent company

Source: TNS Media Intelligence