Top Investment Brokers in Ad Spending

January 25, 2006, 10:08 a.m. EST 1 Min Read

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Top Investment Brokers in Ad Spending
On Sept. 30, 2005. Dollars in thousands Published January 25, 2006
Rank		Grand total	TV	Print	Radio	Internet	Outdoor
1	Ameritrade Holding Corp.	$88,013.7	$14,751.4	$8,476.5	$359.8	$64,426.1	$0.0
2	FMR Corp.	78,834.8	31,716.3	28,471.6	1,106.6	16,582.6	957.6
3	Charles Schwab Corp.	78,414.5	10,379.2	19,177.9	893.2	46,958.1	1,006.2
4	Toronto-Dominion Bank	77,566.6	40,843.1	15,510.1	1,993.2	19,149.7	70.5
5	Scottrade Inc.	63,966.1	4,759.2	1,104.8	0.0	58,102.2	0.0
6	Morgan Stanley	46,030.7	28,141.2	14,145.9	0.0	397.2	3,346.3
7	E-Trade Group Inc.	44,146.6	14,535.7	13,060.6	0.0	16,550.3	0.0
8	T Rowe Price Group Inc.	34,034.5	9,548.1	22,693.6	9.5	1,783.2	0.0
9	Netstock Investment Corp.	33,599.9	0.0	34.2	0.0	33,565.7	0.0
10	Bank of Montreal	31,790.5	3,991.4	3,606.4	0.0	24,192.8	0.0
11	Jones Financial Cos.	25,301.5	14,319.5	10,688.9	63.6	28.7	200.9
12	Wachovia Corp.	24,956.1	19,731.6	4,614.3	455.6	100.2	54.5
13	Vanguard Group Inc.	23,865.0	0.0	15,670.8	1,211.7	6,982.5	0.0
14	JPMorgan Chase & Co.	21,267.2	3,488.2	6,451.6	3.6	11,323.8	0.0
15	Merrill Lynch & Co. Inc.	15,818.8	7,145.2	8,357.0	0.0	316.6	0.0
16	AG Edwards & Sons Inc.	14,494.6	6,647.1	7,338.4	218.4	159.6	131.1
17	Citigroup Inc.	14,216.6	4,782.6	9,124.8	0.0	307.8	1.5
18	Refco Inc.	11,109.7	399.8	732.0	46.8	9,931.2	0.0
19	Fisher Investments Inc.	10,039.6	0.0	0.0	0.0	10,038.0	1.7
20	American Century Cos Inc.	8,909.7	2,645.9	5,321.4	0.0	942.4	0.0
21	Raymond James Financial Inc.	8,283.4	3,058.0	5,174.6	0.0	50.9	0.0
22	Stilwell Financial Inc.	8,220.6	8,147.0	71.2	0.0	2.3	0.0
23	Forex Capital Mgt.	5,654.6	0.0	0.0	0.0	5,654.6	0.0
24	Friedman Billings Ramsey Group Inc.	4,098.7	3,101.4	997.4	0.0	0.0	0.0
25	Marsh & Mclennan Cos Inc.	3,359.2	2,378.7	980.5	0.0	0.0	0.0
26	St Paul Cos. Inc.	3,314.1	0.0	3,258.3	0.0	39.1	16.7
27	Bear Stearns Cos. Inc.	3,026.8	0.0	3,026.8	0.0	0.0	0.0
28	Optionsxpress Inc.	2,837.9	0.0	305.5	0.0	2,532.4	0.0
29	Amvescap PLC	2,726.0	1,942.5	783.2	0.0	0.1	0.0
30	Hartford Financial Services Group Inc.	2,697.5	1,080.9	1,616.6	0.0	0.0	0.0
31	Mellon Financial Corp.	2,535.7	1,768.8	756.3	0.0	10.6	0.0
32	Interactive Brokers	2,458.3	1,451.4	998.1	0.0	8.8	0.0
33	Unicredito Italiano Spa	2,372.1	958.9	830.0	0.0	405.2	178.0
34	Wells Fargo & Co.	1,926.7	13.0	1,844.0	0.0	69.7	0.0
35	Stanford Financial Group	1,747.7	1,747.7	0.0	0.0	0.0	0.0

Note: Spending reported under name of parent company

Source: TNS Media Intelligence