Top Investment Brokers in Ad Spending

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Top Investment Brokers in Ad Spending

Top Investment Brokers in Ad Spending
In the fourth quarter of 2006. Dollars in thousands
Published March 16, 2007
    Grand total TV Print Radio Internet Outdoor
1 FMR Corp 66,117 20,022 10,763 522 34,634 177
2 Charles Schwab Corp 45,061 21,058 6,653 0 14,808 2,542
3 TD Ameritrade Holding Corp 41,952 17,202 1,647 0 23,103 0
4 E-Trade Financial Corp 39,615 4,574 9,191 0 25,849 0
5 Scottrade Inc 28,474 1,163 249 63 26,999 0
6 Citigroup Inc 15,967 3,796 9,375 1,711 97 988
7 Forex Capital Markets Llc 9,800 0 0 0 9,800 0
8 Vanguard Group Inc 9,165 0 5,540 0 3,626 0
9 T Rowe Price Group Inc 9,079 1,439 6,966 0 675 0
10 Wachovia Corp 6,910 3,266 3,615 0 0 30
11 Fisher Investments Inc 6,542 126 3,436 0 2,980 0
12 Morgan Stanley 6,054 1,350 4,023 0 568 114
13 AG Edwards & Sons Inc 5,339 1,506 2,292 0 1,513 28
14 Jones Financial Cos 5,081 3,116 1,878 0 23 64
15 Merrill Lynch & Co Inc 4,594 1,004 3,587 0 1 2
16 Sharebuilder Corp 4,527 0 4 0 4,523 0
17 Ameriprise Financial Inc 3,593 0 0 0 3,593 0
18 Hartford Financial Services Group Inc 3,403 1 3,401 0 0 0
19 American Century Cos Inc 2,759 2,014 577 0 167 0
20 Gain Capital 2,719 0 953 0 1,765 0
21 Fxtrek.Com 2,306 0 0 0 2,306 0
22 Parent Unknown 1,867 119 1,678 29 0 42
23 Nuveen Investments Llc 1,784 0 1,784 0 0 0
24 Raymond James Financial Inc 1,710 933 773 0 1 3
25 BNP Paribas 1,493 0 1,493 0 0 0


Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2007 American Banker