Top Investment Brokers in U.S. Ad Spending

May 17, 2005, 10:08 a.m. EDT 1 Min Read

View Table

Printer Friendly Version

Top Investment Brokers in U.S. Ad Spending
Dollars in thousands Published May 17, 2005
2004		Grand total	TV	Print	Radio	Internet	Outdoor
1	Charles Schwab	$163,825	$46,005	$55,497	$4,345	$57,978	$0
2	Ameritrade Holding	101,506	23,446	12,864	0	64,865	331
3	FMR	83,383	36,912	35,950	5,181	5,151	188
4	Morgan Stanley	77,140	43,913	32,414	0	105	708
5	Scottrade	73,025	6,826	2,997	0	63,202	0
6	E-Trade Group	67,167	10,115	5,209	0	51,819	24
7	Wachovia	62,862	50,326	12,417	0	52	68
8	Toronto-Dominion Bank	61,568	28,060	19,588	3,530	10,371	20
9	T Rowe Price Group	35,012	9,408	23,451	28	2,125	0
10	Citigroup	33,626	3,099	27,531	0	2,994	3
11	Netstock Investment	32,313	76	181	0	32,056	0
12	Vanguard Group	32,022	0	19,556	1,477	10,983	6
13	Bank of Montreal	30,821	3,995	2,759	0	24,067	0
14	AG Edwards & Sons	24,071	6,896	15,278	124	1,707	65
15	Merrill Lynch	16,021	699	15,155	133	0	33
16	JPMorgan Chase	15,667	3,036	6,264	0	6,364	3
17	Jones Financial	12,361	8,633	2,976	504	2	247
18	Fisher Investments Inc	12,152	0	1,639	0	10,508	6
19	Raymond James Financial	9,986	2,730	7,253	0	3	0
20	American Century	9,497	3,601	4,374	0	1,521	0
21	Optionsxpress	5,947	221	1,383	0	4,343	0
22	Forex Capital Managent	5,025	0	0	0	5,025	0
23	Hartford Financial Services Group	4,848	4,382	448	0	18	0
24	St. Paul	4,716	0	4,662	0	54	0
25	Janus Capital Group	4,540	4,177	359	0	4	0
2003		Grand total	TV	Print	Radio	Internet	Outdoor
1	Charles Schwab	$110,599	$40,850	$44,943	$2,228	$22,579	$0
2	Ameritrade Holding	73,435	20,453	9,777	0	43,205	0
3	Wachovia	56,573	44,392	12,055	0	57	69
4	FMR	55,287	32,191	18,358	1,768	2,970	0
5	Scottrade	50,973	3,631	2,724	259	44,360	0
6	Toronto-Dominion Bank	45,271	17,714	14,304	947	12,306	0
7	Bank of Montreal	43,378	24	1,309	0	42,044	0
8	E-Trade Group	41,578	6,206	7,249	0	27,881	242
9	Vanguard Group	37,630	410	26,991	2,013	8,206	11
10	Morgan Stanley	36,110	28,784	7,191	67	66	2
11	Merrill Lynch	33,515	15,767	17,443	0	244	62
12	Netstock Investment	30,464	30	2	44	30,389	0
13	T Rowe Price Group	27,852	8,383	16,716	15	2,738	0
14	Citigroup	22,085	6,672	13,106	51	2,016	240
15	UBS	21,533	10,841	10,668	0	0	24
16	JPMorgan Chase	21,190	3,685	7,986	0	9,515	4
17	Jones Financial	16,329	11,980	3,666	498	8	177
18	American Century	15,123	1,985	12,903	158	76	0
19	Fisher Investments	10,226	0	214	184	9,828	1
20	Raymond James Financial	6,975	4,407	2,568	0	0	0
21	Lehman Brothers Holdings	6,918	0	6,918	0	0	0
22	St. Paul	5,254	0	5,254	0	0	0
23	Hartford Financial Services Group	3,631	1,408	2,214	0	0	8
24	Bear Stearns	3,172	894	2,256	23	0	0
25	Forex Capital Management	3,003	0	38	0	2,966	0

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence