Top Investment Brokers in U.S. Ad Spending

May 16, 2006, 10:08 a.m. EDT 1 Min Read

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Top Investment Brokers in U.S. Ad Spending
Dollars in thousands Published May 16, 2006
2005		Grand Total	TV	Print	Radio	Internet	Outdoor
1	Charles Schwab Corp.	$129,549	$35,590	$28,391	$920	$62,306	$2,342
2	Ameritrade Holding Corp.	123,910	21,221	10,927	360	91,402	0
3	FMR Corp.	116,637	46,743	39,574	1,983	27,352	986
4	Toronto-Dominion Bank	96,245	52,491	19,027	2,658	21,999	71
5	Scottrade Inc.	93,834	6,399	2,337	0	85,098	0
6	E-Trade Group Inc.	59,902	20,158	20,428	109	19,206	0
7	Morgan Stanley	53,861	30,545	17,741	0	586	4,989
8	T. Rowe Price Group Inc.	50,409	15,671	32,774	19	1,945	0
9	Netstock Investment Corp.	45,565	0	34	0	45,531	0
10	Wachovia Corp.	33,697	25,983	7,027	504	100	83
11	Bank of Montreal	32,783	3,991	3,606	0	25,185	0
12	Vanguard Group Inc.	32,532	0	22,128	1,553	8,851	0
13	Jones Financial Cos.	29,882	17,045	12,363	139	73	262
14	JPMorgan Chase & Co.	26,557	4,842	7,812	4	13,901	0
15	Merrill Lynch & Co. Inc.	25,254	10,098	14,715	0	441	0
16	A.G. Edwards & Sons Inc.	18,524	7,271	10,590	218	292	153
17	Citigroup Inc.	18,285	5,982	11,994	0	308	2
18	Fisher Investments Inc.	16,566	0	477	0	16,087	2
19	American Century Cos. Inc.	15,234	6,586	7,706	0	942	0
20	Forex Capital Management	13,809	0	0	0	13,809	0
21	Refco Inc.	12,058	449	857	47	10,705	0
22	Raymond James Financial Inc.	10,497	3,486	6,949	0	63	0
23	Stilwell Financial Inc.	8,221	8,147	71	0	2	0
24	St Paul Cos. Inc.	5,480	0	5,403	0	39	37
25	Bear Stearns Cos. Inc.	5,331	0	5,331	0	0	0
26	Optionsxpress Inc.	4,163	0	690	0	3,474	0
27	Hartford Financial Services Group Inc.	4,141	1,143	2,906	2	90	0
28	Friedman Billings Ramsey Group Inc.	4,099	3,101	997	0	0	0
29	Marsh & Mclennan Cos. Inc.	3,971	2,379	1,593	0	0	0
30	Interactive Brokers	3,861	1,954	1,834	0	73	0
31	Unicredito Italiano Spa	3,147	988	1,274	0	647	238
32	Fxtrek.Com	2,969	0	0	0	2,969	0
33	Amvescap PLC	2,731	1,943	788	0	0	0
34	Mellon Financial Corp.	2,576	1,769	781	0	27	0
35	Lehman Bros Holdings Inc.	2,475	0	2,475	0	0	0
36	Stanford Financial Group	2,104	2,104	0	0	0	0
37	Wells Fargo & Co.	1,954	13	1,870	0	70	0
38	Franklin Resources Inc.	1,949	0	1,073	0	877	0
39	Massachusetts Mutual Life Ins Co.	1,946	10	1,853	84	0	0
40	Legg Mason Inc.	1,485	355	622	0	0	508
41	Commonwealth Financial Network	1,484	0	1,480	0	4	0
42	First Data Corp.	1,462	0	1,462	0	0	0
43	Oppenheimer Holdings Inc.	1,442	0	1,442	0	0	0
44	Muriel Siebert & Co Inc.	1,275	0	1,275	0	0	0
45	Thestreet.Com Inc.	1,246	0	0	0	1,246	0
46	Pearson PLC	1,156	481	153	0	522	0
47	Fx Solutions	1,109	0	173	0	936	0
48	Goldman Sachs & Co.	1,104	0	1,090	0	14	0
49	Trusco Capital Management	975	0	975	0		0
50	American Express Co.	945	0	913	0	33	0
2004		Grand Total	TV	Print	Radio	Internet	Outdoor
1	Charles Schwab Corp.	$163,855	$46,005	$55,527	$4,345	$57,978	$0
2	Ameritrade Holding Corp.	101,506	23,446	12,864	0	64,865	331
3	FMR Corp.	83,415	36,912	35,982	5,181	5,151	188
4	Morgan Stanley	77,165	43,918	32,434	0	105	708
5	Scottrade Inc.	73,025	6,826	2,997	0	63,202	0
6	E-Trade Group Inc.	67,167	10,115	5,209	0	51,819	24
7	Wachovia Corp.	62,863	50,326	12,418	0	52	68
8	Toronto-Dominion Bank	61,688	28,148	19,620	3,530	10,371	20
9	T. Rowe Price Group Inc.	35,030	9,408	23,469	28	2,125	0
10	Citigroup Inc.	32,931	3,099	26,836	0	2,994	3
11	Netstock Investment Corp.	32,313	76	181	0	32,056	0
12	Vanguard Group Inc.	32,027	0	19,561	1,477	10,983	6
13	Bank of Montreal	30,821	3,995	2,759	0	24,067	0
14	A.G. Edwards & Sons Inc.	24,060	6,896	15,268	124	1,707	65
15	Merrill Lynch & Co. Inc.	16,029	699	15,163	133	0	33
16	Marsh & Mclennan Cos. Inc.	15,700	13,189	2,354	157	0	0
17	JPMorgan Chase & Co.	15,575	3,036	6,172	0	6,364	3
18	Jones Financial Cos. LLP	12,355	8,633	2,970	504	2	247
19	Fisher Investments Inc.	12,152	0	1,639	0	10,508	6
20	Raymond James Financial Inc.	9,992	2,730	7,258	0	3	0
21	American Century Cos. Inc.	9,587	3,601	4,464	0	1,521	0
22	Friedman Billings Ramsey Group Inc.	7,900	2,877	5,023	0	0	0
23	Optionsxpress Inc.	5,947	221	1,383	0	4,343	0
24	Forex Capital Management	5,079	0	0	0	5,079	0
25	Hartford Financial Services Group Inc.	4,848	4,382	448	0	18	0
26	St Paul Cos. Inc.	4,718	0	4,664	0	54	0
27	Thestreet.Com Inc.	4,709	0	0	0	4,709	0
28	Stilwell Financial Inc.	4,540	4,177	359	0	4	0
29	National Association of Securities Dealers, Inc.	3,944	424	3,331	0	0	189
30	Amvescap PLC	3,428	2,941	488	0	0	0
31	U.S. Bancorp	3,398	0	2,714	684	0	1
32	Lehman Brothers Holdings Inc.	2,978	0	2,978	0	0	0
33	Waterhouse Securities Inc.	2,603	99	2,504	0	0	0
34	Interactive Brokers	2,500	795	1,668	0	37	0
35	Oppenheimer Holdings Inc.	2,335	0	2,335	0	0	0
36	American Express Co.	2,206	0	702	0	1,504	0
37	Refco Inc.	2,115	403	657	0	1,056	0
38	Mellon Financial Corp.	2,054	844	1,198	0	12	0
39	Commonwealth Financial Network	1,937	0	1,937	0	0	0
40	Pearson PLC	1,773	316	278	0	1,179	0
41	Fred Alger Management Inc.	1,731	0	1,731	0	0	0
42	Unicredito Italiano Spa	1,615	1,072	373	0	0	171
43	Capital Market Services LLC	1,500	0	75	0	1,426	0
44	Payden & Rygel Investment Council	1,471	1,170	9	291	0	0
45	Eurex	1,467	0	1,466	0	1	0
46	Legg Mason Inc.	1,392	342	655	0	0	395
47	UBS	1,322	1,035	256	0	0	32
48	Muriel Siebert & Co. Inc.	1,240	0	1,240	0	0	0
49	Global Forex Trading Ltd.	1,222	0	116	0	1,107	0
50	Franklin Resources Inc.	1,126	0	878	0	248	0

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence