Top Investment Companies in Ad Spending

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Top Investment Companies in Ad Spending

Top Investment Companies in Ad Spending
Total print and television. Dollars in thousands
Published March 12, 2004
2003 Grand total Print* TV 2002 Grand total Print* TV
Total Newspaper Magazine Trades Total Network Spot Cable Total Newspaper Magazine Trades Total Network Spot Cable
1 Fidelity Investments $67,789 $38,818 $22,166 $13,849 $2,803 $28,971 $17,598 $1,583 $9,789 1 Fidelity Investments $80,801 $39,456 $18,240 $19,339 $1,878 $41,345 $27,545 $280 $13,520
2 T. Rowe Price 35,085 20,289 4,981 14,243 1,065 14,795 8,755 235 5,806 2 T. Rowe Price 31,486 17,510 2,876 13,835 799 13,976 5,915 294 7,767
3 American Express 19,444 19,443 10,625 8,612 206 1 0 0 1 3 Franklin Templeton 20,529 9,671 2,989 5,845 837 10,858 6,620 96 4,142
4 Vanguard Group 19,284 19,113 7,189 11,692 233 171 0 168 3 4 Vanguard Group 19,439 19,064 8,032 10,981 51 375 0 375 0
5 Franklin Templeton 18,840 9,346 2,489 5,979 878 9,493 4,816 826 3,852 5 American Express 18,177 6,006 3,071 2,514 421 12,170 6,943 105 5,123
6 American Century 16,218 14,002 5,998 7,672 333 2,216 2,038 154 24 6 OppenheimerFunds 15,243 4,169 3,719 35 415 11,075 1,492 4,658 4,925
7 TIAA-CREF 13,609 10,514 4,816 4,423 1,275 3,094 0 3,046 48 7 TIAA-CREF 15,064 13,635 6,860 5,339 1,436 1,429 0 1,416 13
8 Strong 10,845 6,441 3,260 2,965 216 4,404 226 186 3,992 8 American Century 13,847 11,459 3,926 7,282 251 2,388 1,958 314 116
9 OppenheimerFunds 10,655 2,214 1,585 93 536 8,441 498 3,033 4,910 9 Janus 9,072 2,557 854 1,304 399 6,516 1,551 1 4,963
10 Evergreen Investment 4,902 883 46 215 622 4,020 149 20 3,851 10 Strong 7,160 4,255 1,363 2,703 190 2,906 90 419 2,397
11 Dreyfus 4,154 3,317 2,701 366 250 836 0 9 828 11 Scudder 6,806 6,806 2,164 4,541 101 0 0 0 0
12 Neuberger & Berman 3,841 3,841 473 3,308 60 0 0 0 0 12 Dreyfus 6,214 4,036 2,500 1,458 78 2,178 0 0 2,178
13 Value Line 3,730 3,730 541 3,190 0 0 0 0 0 13 AIM Distributors 4,428 801 526 146 128 3,627 1,830 138 1,660
14 Nuveen 3,210 3,210 1,703 1,009 498 0 0 0 0 14 Lord, Abbett 4,138 4,138 3,387 502 249 0 0 0 0
15 Vestin Capital 3,156 3,156 3,003 154 0 0 0 0 0 15 Neuberger & Berman 3,970 3,970 448 3,468 54 0 0 0 0
16 Janus 2,080 2,080 1,020 546 515 0 0 0 0 16 Federated Securites 3,589 995 53 527 415 2,595 0 236 2,359
17 Lord, Abbett 1,947 1,947 1,423 260 264 0 0 0 0 17 Putnam 3,568 3,124 2,512 573 39 444 435 9 0
18 Scudder 1,537 1,537 25 1,512 0 0 0 0 0 18 Value Line 3,044 3,044 569 2,463 11 0 0 0 0
19 Putnam 1,439 1,439 1,410 0 29 0 0 0 0 19 Vestin Capital 2,893 2,893 2,749 144 0 0 0 0 0
20 Selected Funds 1,314 1,314 189 223 901 0 0 0 0 20 Delaware Investments 2,413 2,413 45 1,611 756 0 0 0 0
21 Pioneer Funds 1,215 949 129 55 765 266 0 0 266 21 Nuveen 2,082 1,962 1,480 303 179 120 115 0 5
22 Marsico Investment Fund 1,198 1,198 0 1,198 0 0 0 0 0 22 Berger Financial Group 1,862 1,862 1,514 184 164 0 0 0 0
23 Commonwealth 1,116 1,116 7 0 1,109 0 0 0 0 23 Pioneer Funds 1,766 1,568 695 6 867 198 0 0 198
24 Federated Securites 1,041 336 3 59 274 705 14 7 684 24 Marsico Investment Fund 1,605 1,605 0 1,605 0 0 0 0 0
25 Payden & Rygel 907 15 15 0 0 892 0 0 892 25 Munder Funds 1,395 203 0 101 102 1,192 131 2 1,059
26 Calvert Group 827 827 193 335 299 0 0 0 0 26 Commonwealth Financial 989 989 39 0 950 0 0 0 0
27 Lebenthal 787 0 0 0 0 787 0 716 72 27 Payden & Rygel 934 122 0 107 15 812 0 0 812
28 Ariel Mutual Funds 723 723 42 671 10 0 0 0 0 28 Lebenthal 831 86 6 80 0 745 0 213 533
29 Russell Fund Distributors 590 590 0 3 586 0 0 0 0 29 Ariel Capital Mgmt. 803 803 65 682 56 0 0 0 0
30 Alliance Capital 584 584 156 23 406 0 0 0 0 30 Loomis, Sayles 802 802 0 265 537 0 0 0 0
31 Thornburg Funds 474 474 12 0 462 0 0 0 0 31 Calvert Group 673 673 39 400 233 0 0 0 0
32 Duff & Phelps 413 413 3 410 0 0 0 0 0 32 Selected Funds 610 610 0 36 573 0 0 0 0
33 Diversified Invest. Advisors 395 395 0 0 395 0 0 0 0 33 Russell Fund Distributors 533 533 63 0 470 0 0 0 0
34 Calamos Financial Services 369 369 62 7 300 0 0 0 0 34 Ariel Mutual Funds 489 489 186 297 6 0 0 0 0
35 Invesco Funds Group 354 88 6 0 82 267 160 33 74 35 Pax World Fund 473 473 0 473 0 0 0 0 0
36 Alexander Key Investments 326 326 90 236 0 0 0 0 0 36 Armada Funds 464 464 464 0 0 0 0 0 0
37 Brandes 263 263 0 0 263 0 0 0 0 37 Alliance Capital 448 448 212 34 202 0 0 0 0
38 Innisfree Management 254 254 254 0 0 0 0 0 0 38 Western American 437 437 224 210 3 0 0 0 0
39 Delaware Investments 242 242 46 19 178 0 0 0 0 39 Duff & Phelps Investment 434 434 0 434 0 0 0 0 0
40 Parnassus Fund 239 239 2 237 0 0 0 0 0 40 LaBranche 433 433 433 0 0 0 0 0 0
41 Jennison Dryden 230 230 11 27 192 0 0 0 0 41 Capital Growth Mgmt. 417 417 324 93 0 0 0 0 0
42 ICMA Retirement 178 178 0 0 178 0 0 0 0 42 American Funds Distributors 348 348 4 0 345 0 0 0 0
43 Woolwich Guernsey 173 173 173 0 0 0 0 0 0 43 Thornburg Funds 334 334 0 0 334 0 0 0 0
44 Eaton Vance 163 163 11 0 152 0 0 0 0 44 Bramwell Capital Mgmt. 333 333 11 323 0 0 0 0 0
45 Ivy Funds 156 156 32 0 123 0 0 0 0 45 Calamos Financial Services 328 328 47 0 281 0 0 0 0
46 Van Kampen Funds 136 136 136 0 0 0 0 0 0 46 Diversified Invest. Advisors 324 324 0 0 324 0 0 0 0
47 Global Asset Management 134 134 78 0 56 0 0 0 0 47 Van Kampen Funds 322 322 304 18 0 0 0 0 0
48 Wells Real Estate Funds 126 126 4 0 122 0 0 0 0 48 Parnassus Fund 316 316 5 311 0 0 0 0 0
49 Profunds Advisors 124 124 0 0 124 0 0 0 0 49 Liberty Funds Distributor 298 298 0 0 298 0 0 0 0
50 Advance Capital 1 121 121 121 0 0 0 0 0 0 50 Robertson, Stephens 273 273 273 0 0 0 0 0 0
  TOTAL for top 50 (millions) $256.90 $177.60 $77.20 $83.60 $16.80 $79.40 $34.30 $10.00 $35.10   TOTAL for top 50 (millions) $293.20 $178.30 $73.30 $90.60 $14.40 $115.00 $54.70 $8.60 $51.80
  TOTAL for all 177 (millions) $260.20 $180.80 $78.40 $84.30 $18.00 $79.40 $34.30 $10.10 $35.10   TOTAL for all 200 (millions) $299.50 $184.50 $75.40 $92.10 $17.00 $115.00 $54.60 $8.60 $51.80


Note: Companies identified by the names they use in their advertising.
*Includes some English-language publications for foreign readers.
Source: Competitrack Inc.
© 2004 American Banker