Top Mortgage and Finance Companies in Ad Spending

January 25, 2006, 10:08 a.m. EST 1 Min Read

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Top Mortgage and Finance Companies in Ad Spending
On Sept. 30, 2005. Dollars in thousands Published January 25, 2006
Rank		Grand total	TV	Print	Radio	Internet	Outdoor
1	Ameriquest Mortgage Co.	$80,403.5	$75,088.4	$1,296.6	$0.0	$3,401.1	$617.5
2	IAC/Interactivecorp	68,375.3	36,840.7	699.1	3,686.4	27,136.8	12.4
3	General Motors Corp.	50,437.3	41,136.9	1,318.8	2,142.8	2,961.4	2,877.5
4	American Equity Mortgage	23,484.9	4.2	0.0	23,127.4	1.3	352.0
5	E-Loan Inc.	23,466.9	19,294.9	8.7	0.0	3,453.3	709.9
6	Mortgage Market Information Service	18,259.7	0.0	18,199.0	0.0	60.7	0.0
7	Cyber Media Group Inc.	18,243.5	0.0	0.0	0.0	18,243.5	0.0
8	Countrywide Financial Corp.	16,779.4	12,615.1	2,238.9	0.0	1,807.0	118.4
9	Quicken Loans Inc.	15,314.6	7,824.5	6.4	3,251.6	4,232.3	0.0
10	Loanweb	12,435.8	0.0	3.8	0.0	12,432.0	0.0
11	GE General Electric Co.	9,860.0	3,516.0	6,303.8	0.0	0.0	40.2
12	Argent Mortgage Co.	9,805.2	6,723.5	2,359.3	0.0	5.1	717.4
13	JG Wentworth Securities Inc.	9,566.8	9,555.6	0.0	0.0	11.3	0.0
14	Capital One Financial Corp.	9,446.3	250.6	1,153.9	0.0	7,594.1	447.8
15	800Creditcarddebt.Com	9,072.6	9,072.7	0.0	0.0	0.0	0.0
16	Ilife.Com Inc.	9,037.8	0.0	9,037.8	0.0	0.0	0.0
17	Conseco Inc.	9,009.5	8,677.6	128.4	33.2	170.3	0.0
18	Washington Mutual Inc.	8,643.6	0.0	4,705.0	0.0	160.0	3,778.5
19	Wells Fargo & Co.	8,230.4	485.8	5,875.6	0.0	598.2	1,270.9
20	1-800-Bar None	7,859.6	7,859.6	0.0	0.0	0.0	0.0
21	Greenlight Financial	6,921.2	6,519.5	203.8	198.0	0.0	0.0
22	Champion Mortgage Co.	6,911.2	6,905.9	0.0	0.0	5.3	0.0
23	Federal Natl Mortgage Assn.	6,863.1	5,375.1	148.0	0.0	1,340.0	0.0
24	ING Group	4,664.8	0.0	0.0	0.0	4,664.8	0.0
25	H&R Block Inc.	4,164.5	4,141.2	22.8	0.0	0.5	0.0
26	Lowratesource	4,141.4	0.0	0.0	0.0	4,141.4	0.0
27	Center Financial Corp.	4,140.8	0.0	13.3	0.0	4,127.5	0.0
28	Citigroup Inc.	3,818.8	2,827.1	722.8	0.0	260.9	8.0
29	Fremont Investment & Loan	3,659.9	12.4	3,647.4	0.0	0.0	0.0
30	Pentagon Federal Credit Union	3,647.4	11.3	3,623.9	0.0	0.3	12.0
31	Emigrant Savings Bank	3,206.8	0.0	0.0	0.0	3,206.8	0.0
32	Bar None Inc.	3,199.0	0.0	3,199.0	0.0	0.0	0.0
33	Wall Street Mortgage Bankers Ltd.	3,173.9	0.0	3,146.6	0.0	0.0	27.3
34	Federal Home Loan Mortgage Corp.	2,784.9	285.4	821.6	41.0	1,636.9	0.0
35	Mortgage Market Inc.	2,325.7	0.0	2,325.7	0.0	0.0	0.0

Note: Spending reported under name of parent company

Source: TNS Media Intelligence