Top Mortgage and Finance Companies in U.S. Ad Spending

May 17, 2005, 10:08 a.m. EDT 1 Min Read

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Top Mortgage and Finance Companies in U.S. Ad Spending
Dollars in thousands Published May 17, 2005
2004		Grand total	TV	Print	Radio	Internet	Outdoor
1	Ameriquest Mortgage	$126,370	$107,043	$1,803	$167	$16,263	$1,095
2	General Motors	92,655	78,320	3,061	3,968	3,761	3,544
3	Iac/Interactivecorp	68,792	39,923	525	6,685	21,641	19
4	Federal National Mortgage	53,244	47,171	1,860	1,069	3,126	17
5	Quicken Loans	29,914	16,983	41	2,925	9,965	0
6	E-Loan	28,697	22,324	322	0	6,051	0
7	Countrywide Financial	20,802	16,611	2,721	554	626	289
8	Argent Mortgage	18,194	5,546	10,894	188	175	1,393
9	Freddie Mac	11,831	784	6,175	0	4,865	6
10	Champion Mortgage	11,663	10,642	0	0	1,021	0
11	Wells Fargo	11,168	1,138	7,169	0	957	1,905
12	1-800-Bar None	9,572	9,572	0	0	0	0
13	Washington Mutual	9,318	0	5,359	0	266	3,693
14	Citigroup	8,470	6,474	1,359	1	636	0
15	East/West Mortgage	8,419	939	4,762	0	2,718	0
16	American Equity Mortgage	7,855	370	334	7,111	1	40
17	Center Financial	7,272	0	0	0	7,272	0
18	HSBC Holdings	7,072	5	476	0	6,592	0
19	Capital One Financial	5,256	530	744	0	3,982	0
20	Fremont Investment & Loan	4,112	55	4,058	0	0	0
21	Cendant	4,057	5	1,260	0	89	2,703
22	American Business Financial Service	3,386	0	3,369	0	17	0
23	Wall Street Mortgage Bankers	3,252	0	3,252	0	0	0
24	Indymac Bancorp	3,108	0	0	0	3,108	0
25	Hometown Equity Mortgage	2,835	0	2,247	588	0	0
2003		Grand total	TV	Print	Radio	Internet	Outdoor
1	Ameriquest Mortgage	$83,412	$55,554	$14	$0	$27,844	$0
2	General Motors	79,020	63,514	1,888	5,174	2,949	5,494
3	Iac/Interactivecorp	78,258	32,803	1,702	10,696	33,033	24
4	Fannie Mae	70,213	47,478	21,029	1,294	412	0
5	E-Loan	50,091	40,865	0	0	9,226	0
6	Champion Mortgage	17,768	16,188	0	0	1,580	0
7	Freddie Mac	15,029	690	5,728	0	8,611	0
8	Citigroup	14,565	12,870	1,352	2	342	0
9	Quicken Loans	14,219	920	287	0	12,887	126
10	East/West Mortgage	11,255	969	8,462	0	1,824	0
11	Wells Fargo	10,302	158	6,214	714	2,703	513
12	1-800-Bar None	8,145	8,145	0	0	0	0
13	Washington Mutual	6,247	0	2,218	0	87	3,943
14	Providian	5,350	0	0	0	5,350	0
15	Axa Group	5,002	4,881	120	0	1	0
16	BLS Funding	4,507	3	4,501	0	2	0
17	HSBC Holdings	4,079	1,563	513	69	1,934	0
18	Homebound Mortgage	3,404	84	0	0	3,320	0
19	Capital One Financial	3,265	20	2,049	0	1,171	25
20	Countrywide Financial	3,047	245	1,601	394	489	317
21	Republic Bank	2,855	0	2,855	0	0	0
22	Hometown Equity Mortgage	2,628	0	2,202	427	0	0
23	American Home Mortgage	2,304	15	2,289	0	0	0
24	Fremont Investment & Loan	2,067	0	2,067	0	0	0
25	American Equity Mortgage Counseling	1,994	291	30	1,634	0	40

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence