Top Mortgage and Finance Companies in U.S. Ad Spending

Published October 20, 2006, 10:08 a.m. EDT

Updated January 02, 1970, 9:08 a.m. EST

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Top Mortgage and Finance Companies in U.S. Ad Spending

Top Mortgage and Finance Companies in U.S. Ad Spending
In the second quarter of 2006. Dollars in thousands Published October 20, 2006
Rank		Grand Total	TV	Print	Radio	Internet	Outdoor
1	Capital One	$25,429	$23,790	$0	$0	$1,639	$0
2	General Motors Corp.	17,482	14,452	0	400	2,629	0
3	Bankrate.com	16,270	0	16,270	0	0	0
4	Direct Finance & Mortgage Cos	12,865	0	12,865	0	0	0
5	Quicken Loans Inc.	7,363	4,781	0	736	1,845	0
6	iHomeowners, Inc.	6,807	0	10	0	6,798	0
7	E-Loan, Inc.	5,372	4,860	0	233	130	150
8	Lowratesource	5,196	0	0	0	5,196	0
9	American Equity Mortgage	4,989	1,678	27	3,254	30	0
10	Astrive Student Loan	4,884	4,884	0	0	0	0
11	J.G. Wentworth Securities Inc.	4,829	4,830	0	0	0	0
12	Wells Fargo & Co.	4,733	1,554	1,980	0	755	444
13	Axa Group	4,106	3,073	1,033	0	0	0
14	1-800-Bar None, Inc.	3,987	3,987	0	0	0	0
15	Emigrant Savings Bank	3,632	0	0	0	3,632	0
16	Countrywide Financial Corp.	3,545	2,184	556	0	755	50
17	Ratemarketplace.Com Online	3,363	0	0	0	3,363	0
18	Low.Com, Inc.	2,729	0	14	0	2,715	0
19	Freddie Mac	2,530	679	678	0	1,174	0
20	Best Interest Rate Mortgage Co.	2,502	0	2,502	0	0	0
21	Mortgage Market Inc.	2,286	0	2,286	0	0	0
22	800Creditcarddebt.Com	2,116	2,116	0	0	0	0

Note: Spending reported under name of parent company

Source: TNS Media Intelligence