Top Mutual Fund Companies in Ad Spending
Published January 25, 2006, 10:08 a.m. EST
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Updated January 02, 1970, 9:08 a.m. EST
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Top Mutual Fund Companies in Ad Spending
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| Published January 25, 2006 | |||||||
| Rank | Grand total | TV | Radio | Internet | |||
| 1 | T Rowe Price Group Inc. | $27,243.9 | $5,916.6 | $20,539.7 | $0.0 | $787.5 | |
| 2 | FMR Corp. | 22,309.0 | 4,088.2 | 17,575.7 | 0.0 | 645.0 | |
| 3 | Franklin Resources Inc. | 21,575.2 | 10,713.5 | 10,380.5 | 477.8 | 3.5 | |
| 4 | Massachusetts Mutual Life Insurance Co. | 10,024.0 | 9,589.2 | 434.7 | 0.0 | 0.0 | |
| 5 | Hartford Financial Services Group Inc. | 8,130.3 | 7,934.5 | 195.8 | 0.0 | 0.0 | |
| 6 | Barclay PLC | 7,517.2 | 0.0 | 5,664.5 | 0.0 | 1,852.7 | |
| 7 | Stilwell Financial Inc. | 5,497.0 | 497.2 | 4,657.0 | 0.0 | 342.8 | |
| 8 | American Century Cos. Inc. | 4,568.8 | 113.4 | 4,453.8 | 0.0 | 1.6 | |
| 9 | Vanguard Group Inc. | 4,551.7 | 0.0 | 2,662.6 | 0.0 | 1,889.1 | |
| 10 | Mellon Financial Corp. | 3,514.4 | 540.6 | 2,973.8 | 0.0 | 0.0 | |
| 11 | Sunstone Distribution Services Llc | 2,376.0 | 0.0 | 2,376.0 | 0.0 | 0.0 | |
| 12 | JPMorgan Chase & Co. | 2,304.5 | 0.0 | 2,304.5 | 0.0 | 0.0 | |
| 13 | Ariel Capital Management Inc. | 2,241.2 | 0.0 | 2,241.2 | 0.0 | 0.0 | |
| 14 | State Street Corp. | 1,972.8 | 1,119.4 | 853.4 | 0.0 | 0.0 | |
| 15 | Legg Mason Inc. | 1,621.8 | 10.0 | 1,611.9 | 0.0 | 0.0 | |
| 16 | Wells Fargo & Co. | 1,501.0 | 0.0 | 1,501.0 | 0.0 | 0.0 | |
| 17 | U.S. Bancorp | 1,435.4 | 260.9 | 1,174.4 | 0.0 | 0.0 | |
| 18 | Select Sector | 1,381.2 | 0.0 | 1,193.7 | 0.0 | 187.5 | |
| 19 | Wachovia Corp. | 1,307.9 | 0.0 | 1,307.9 | 0.0 | 0.0 | |
| 20 | Excelsior Funds | 1,267.4 | 0.0 | 1,267.3 | 0.0 | 0.0 | |
| 21 | Barclays Global Investors | 1,254.6 | 0.0 | 1,254.6 | 0.0 | 0.0 | |
| 22 | Northern Trust Corp. | 1,115.2 | 0.0 | 320.1 | 0.0 | 795.0 | |
| 23 | Charles Schwab Corp. | 1,004.9 | 0.0 | 445.3 | 0.0 | 559.6 | |
| 24 | Davis Distributors Llc | 965.5 | 0.0 | 965.5 | 0.0 | 0.0 | |
| 25 | Jennison Dryden | 927.1 | 0.0 | 927.0 | 0.0 | 0.0 | |
| 26 | ABN Amro Holding | 833.9 | 0.0 | 824.8 | 0.0 | 9.1 | |
| 27 | Unicredito Italiano Spa | 808.8 | 0.0 | 808.8 | 0.0 | 0.0 | |
| 28 | Washington Mutual Inc. | 757.4 | 0.0 | 757.4 | 0.0 | 0.0 | |
| 29 | Pax World Fund Inc. | 731.2 | 0.0 | 264.9 | 0.0 | 466.2 | |
| 30 | Quasar Distributors Llc | 716.0 | 0.0 | 183.7 | 0.0 | 532.3 | |
| 31 | Calvert Group | 711.1 | 0.0 | 711.1 | 0.0 | 0.0 | |
| 32 | Quadriga Capital Mgt Inc. | 709.5 | 0.0 | 603.6 | 0.0 | 106.0 | |
| 33 | Marsh & Mclennan Cos. Inc. | 709.4 | 0.0 | 709.4 | 0.0 | 0.0 | |
| 34 | Metzler/Payden Funds | 709.0 | 709.0 | 0.0 | 0.0 | 0.0 | |
| 35 | Pacific Life Insurance Co. | 688.1 | 0.0 | 688.2 | 0.0 | 0.0 | |
Note: Spending reported under name of parent company
Source: TNS Media Intelligence
© 2006 American Banker