Top Mutual Fund Companies in U.S. Ad Spending

May 17, 2005, 10:08 a.m. EDT 1 Min Read

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Top Mutual Fund Companies in U.S. Ad Spending
Dollars in thousands Published May 17, 2005
2004		Grand total	TV	Print	Radio	Internet	Outdoor
1	FMR	$39,652	$3,242	$36,322	$0	$88	$0
2	T Rowe Price Group	34,968	10,478	22,839	0	1,650	0
3	Franklin Resources	25,353	8,869	16,068	416	0	0
4	Hartford Financial Service Group	15,881	14,330	1,551	0	0	0
5	American Century Cos	15,445	1,886	13,527	0	32	0
6	Massachusetts Mutual Life Insurance	11,846	10,501	1,345	0	0	0
7	Barclays Global Investors	8,948	0	6,783	0	2,165	0
8	Janus Capital Group	6,214	4,077	2,052	0	84	0
9	Vanguard Group	6,028	0	5,297	0	731	0
10	Mellon Financial	4,580	516	4,064	0	0	0
11	Lord Abbett & Co.	2,799	0	2,799	0	0	0
12	Uni Credit	2,519	0	2,519	0	0	0
13	Fred Alger Management	2,373	0	2,373	0	0	0
14	Davis Funds	2,147	0	2,126	0	22	0
15	Charles Schwab	2,123	0	1,961	0	163	0
16	Strong Financial	1,949	0	1,949	0	0	0
17	Merrill Lynch & Co.	1,624	0	1,624	0	0	0
18	Northern Trust	1,491	0	567	0	924	0
19	Ariel Capital Management	1,423	0	1,423	0	0	0
20	Calvert Group	1,307	0	1,307	0	0	0
21	Select Sector SPDR	1,031	0	1,026	0	5	0
22	Legg Mason	1,011	133	878	0	0	0
23	Ameritrade Holding	966	0	0	0	966	0
24	Thornburg Securities	914	0	914	0	0	0
25	State Street	850	0	850	0	0	0
2003		Grand total	TV	Print	Radio	Internet	Outdoor
1	FMR	$33,359	$1,892	$31,279	$0	$188	$0
2	Franklin Resources	25,081	11,482	13,578	0	22	0
3	T Rowe Price Group	20,666	10,576	10,043	0	48	0
4	Massachusetts Mutual Life Insurance	9,744	8,476	1,268	0	0	0
5	American Century	7,900	494	7,407	0	0	0
6	Strong Financial	7,391	0	7,382	0	10	0
7	Barclays Global Investors	6,752	0	6,575	0	177	0
8	Morgan Stanley	5,342	0	5,205	124	12	0
9	Hartford Financial Service Group	4,405	3,792	613	0	0	0
10	Mellon Financial	3,022	25	2,997	0	0	0
11	Lord Abbett	2,879	0	2,879	0	0	0
12	Vanguard Group	2,329	0	1,415	0	914	0
13	Northern Trust	2,297	0	1,341	0	956	0
14	Davis Funds	2,048	0	2,024	0	24	0
15	Janus Capital Group	1,402	0	1,402	0	0	0
16	Charles Schwab	1,193	0	1,193	0	0	0
17	Uni Credit	1,187	0	1,187	0	0	0
18	Select Sector Spdr	1,171	0	1,158	0	13	0
19	Metropolitan Life Insurance	1,097	1,071	25	0	0	2
20	Teachers Insurance & Annuity Assn	959	0	959	0	0	0
21	Calvert Group	842	0	842	0	0	0
22	Ariel Capital Management	747	0	747	0	0	0
23	Keycorp	679	0	679	0	0	0
24	Pax World Fund	637	0	265	0	372	0
25	Citigroup	563	0	563	0	0	0

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence