Top Mutual Fund Companies in U.S. Ad Spending

October 20, 2006, 10:08 a.m. EDT 1 Min Read

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Top Mutual Fund Companies in U.S. Ad Spending
In the second quarter of 2006. Dollars in thousands Published October 20, 2006
Rank		Grand Total	TV	Print	Radio	Internet	Outdoor
1	T. Rowe Price Group Inc.	$7,933	$1,641	$5,843	$0	$449	$0
2	Franklin Resources Inc.	7,893	4,337	3,325	231	0	0
3	State Street Corp.	7,342	0	7,342	0	0	0
4	FMR Corp.	4,231	172	3,745	0	313	0
5	Wells Fargo & Co.	3,399	0	3,399	0	0	0
6	Vanguard Group Inc.	3,206	0	2,738	0	468	0
7	OppenheimerFunds, Inc.	2,761	2,570	191	0	0	0
8	American Century Cos.	2,281	0	2,164	0	117	0
9	Barclays Bank PLC	2,166	0	2,011	0	155	0
10	Deutsche Bank AG.	1,761	449	1,313	0	0	0
11	Bank of America Corp.	1,456	0	1,456	0	0	0
12	Ariel Capital Management, LLC.	1,332	0	1,332	0	0	0
13	Pioneer Investments	1,153	0	1,153	0	0	0
14	Marsh & McClennan	1,106	0	1,106	0	0	0
15	Janus International Holding Corp.	990	0	990	0	0	0
16	Mellon Financial Corp.	942	271	671	0	0	0
17	Marsico Capital Management, LLC.	901	0	901	0	0	0
18	Charles Schwab & Co.	800	0	800	0	0	0
19	Wachovia Corp.	707	0	707	0	0	0
20	The Hartford Financial Services Group Inc.	687	35	653	0	0	0
21	Select Sector	677	0	621	0	56	0
22	Excelsior Funds	667	0	218	0	449	0
23	Allianz Global Investors	638	0	638	0	0	0

Note: Spending reported under name of parent company

Source: TNS Media Intelligence