Growth strategies

SAN FRANCISCO -- SaveUp, a consumer savings rewards program, announced today that it has partnered with 20 credit unions across the U.S. to distribute a customized version of its program incentivizing savings and debt reduction.

AUBURN HILLS, Mich. – Genisys CU has launched a comprehensive business services offering for both small and mid-sized business.

SLEEPY EYE, Minn. – SouthPoint FCU said NCUA has approved its request to add four small counties – Nicollet, Sibley, Blue Earth and Le Sueur – to its field of membership.

BISMARCK, N.D. – The CU Association of the Dakotas is rolling out a new awareness campaign that will incorporate targeted mass media and social media.

Express Credit Union is driving new memberships by deploying four "community member service representatives" to sixteen local non-profit organizations.

SAN ANTONIO – Security Service FCU on Friday said it has expanded it field of membership to serve employees, students and alumni of The University of Texas at San Antonio.

DALLAS – Dallas Telco FCU is shedding its telephone company roots and adopting a new moniker, GO FCU, to better reflect its broader geographic field of membership.

RALEIGH, N.C. – State Employees’ CU is partnering again with the State Employees Association of North Carolina to offer discounted tickets to the state’s major amusements, including Busch Gardens, Carowinds, Jungle Rapids Family Fun Park, Kings Dominion, Myrtle Waves, NASCAR Speedpark, Pavilion Nostalgia Park and Wet’nWild Emerald Pointe.

EL PASO, Texas – El Paso Employees FCU is celebrating its rebranding as Evolve FCU with a film festival featuring local filmmakers.

DENVER – Bellco CU has extended its contract with local marketing company GroundFloor Media to provide the $2-billion credit union with comprehensive media support.

ORLANDO, Fla. – Insight CU has applied to state regulators to expand its field of membership to add 250,000 residents in five new counties adjacent to its current FOM: Dixie, Levy, Gilchrist, Columbia and Suwanee.

JACKSONVILLE, Fla. – Community First CU of Florida agreed to a three-year exclusive naming rights sponsorship of the Hale & Hearty 7K, an event produced by the Health Planning Council of Northeast Florida to showcase the benefits of happy and healthy places in the Northeast Florida region, making the race the “Community First Credit Union Hale & Hearty 7K.”

CHALFONT, Penn. – Merck Sharp & Dohme FCU has contracted with INVEST Financial Corp. to provide its members with brokerage and investment services.

PLEASANTON, Calif. – Patelco CU said its Patelcorp CUSO signed with InvestDaily to allow credit union members to invest their Health Savings Accounts in mutual funds on the company’s SaveDaily platform.

APPLE VALLEY, Minn. – Wings Financial CU was named the official credit union of the Professional Aviation Maintenance Association and will offer members of the group a full range of financial products and services.

BIRMINGHAM, Ala. – Alabama Telco CU said it has teamed with First Data Corp. to provide merchant services for point-of-sale payment solutions, terminals, loyalty programs, gift cards and payroll cards.

WEST PALM BEACH, Fla.-A brand-new resource to assist credit unions in growing and serving members is now available: CUllaborationNation.com.

LEXINGTON, Ky.-One credit union's message that putting lipstick on a bank doesn't change the fact it's a bank is being credited for driving new memberships here.

GROTON, Conn.-Two credit unions that paid a year-end dividend based on members' relationships say an aggressive marketing effort should be part of the rollout.

GAINESVILLE, Fla.-Business lending at SunState FCU has grown by $21 million in the past two years to the point where the CU has reached its MBL cap, despite competition from much larger CUs in the region.