First USA has officially unveiled its Live Broadway cobranded Visa card, which the Banc One unit announced with the League of American Theatres and Producers in April.
Providing details that were lacking at the original announcement, the companies said the card has no fee and has an introductory interest rate of 4.9%, which jumps to a fixed 13.99% after five months.
Cardholders receive a point for each dollar of purchases charged to the card. The points are redeemable for items such as tickets, backstage tours, and memorabilia.
Additionally, cardholders will receive free membership for the Live Broadway Transmedia Dining program and advance notice of special events and promotions.
The card is available in two designs-the Live Broadway signature and logo, and an artist's depiction of Broadway at sunset.