that raises money for needy people in the United States, began its third year this month. Through Dec. 31, American Express will donate 3 cents of every purchase made with an American Express card to Share Our Strength, which distributes the money to 250 organizations working to fight hunger. American Express will donate up to $5 million, and approximately 350 merchants that accept American Express said they will also contribute 3 cents per transaction. Since 1993 American Express has contributed $10 million to this cause. Participating merchants have contributed $700,000. "Our goal for 1995 is to create additional alliances for our Charge Against Hunger campaign in the retail sector and increase donations," said Liza Graves, American Express' Western Regions vice president and general manager.

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