In the latest sign of its aggressive approach to the investments business, First Union Corp. has launched an ambitious campaign to sell more of its mutual funds.

The initiative, which started this month and will be stepped up later in the year, entails merging the banking company's two mutual fund families and getting outside brokers to sell them.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.