City National Bank in Palm Springs, which is trying to expand its investment and insurance products business in Northern California, has hired Gordon J. Springer as senior vice president of business development in its San Francisco office.

Mr. Springer spent 26 years directing investment products sales for a pair of banks in the area, Imperial Bank and Union Bank of California.

"Northern California is an underserved market," he said. "A new middle market of companies is there, as well as a new class of upscale individuals. Both are looking for people to manage their wealth."

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